13 Ways to Create Unique, Original Blog Content

One of the biggest struggles for bloggers who are pushing for growth is the ability to publish unique content. With millions of other blogs out there it can seem at times that every worthwhile topic has already been sufficiently covered.

Quality, original content is one of the biggest factors in blogging success. Take a look at the blogs you read on a daily basis. Most likely you choose to read them because you like the articles they provide that you can’t get at other blogs.

Of course, not every post you publish has to be ground-breaking. However, you do need to separate yourself from other bloggers in order to attract and keep readers.

Here are 13 ways you can create unique content that will help you to stand out.

1. Be Independent

One common method of generating ideas is to see what other bloggers are writing about and what topics are creating a lot of interest. This can be a helpful way to come up with ideas, but often you’ll find that the finished product isn’t very original. Sometimes you may be able to put a new spin on an old subject, but your most creative ideas are unlikely to come from other blogs. We should all be actively reading on a regular basis, but don’t make your daily reading the primary source of your new content generation.

2. Get Personal

Write from your personal experiences. I’m sure you have a lot of experiences that relate to the subject of your blog, and your own experiences are going to be more unique than some other things you could be writing about. One of the reasons there is so much repetitive content in the make money blogging niche is that a lot of people write about what they read from others, rather than writing from their own experiences.

3. Brainstorm

Recently, I published an article about Brainstorming Techniques for Bloggers, so I won’t get into techniques here. If you hope to regularly create quality, unique articles brainstorming is a must. It’s one of the most effective ways to create your own ideas and stand out.

4. Keep a Journal

As you are coming up with ideas it’s important to write everything down. An idea journal is ideal because it gives you one place to keep all of your ideas and incomplete thoughts and projects. It’s very easy to forget your ideas if they are not written down. With a journal you’ll always have at least a few potential posts waiting to be written. Without keeping a journal you’re more likely to feel like you have nothing unique to write about, and resort to creating the same kind of content that every other blog is using.

5. Keep an Open Mind

Don’t eliminate an idea for a potential blog post if it doesn’t come together right away. Take a look at some of the other ideas you have written down and see if you can combine ideas to make a more complete article. Some of your best ideas will probably take a little extra work to formulate into a good post.

6. Take a Stand

Some of the most unique, and often the most frequently-visited, blog posts go against conventional thinking or oppose the majority opinion. Try writing from a perspective that doesn’t go along with everyone else, and you’re guaranteed to be more unique than the others.

7. Expand

If you’ve been blogging for any significant length of time you probably have a number of older posts that could be expanded upon. Occasionally go back through your archives and look for posts that could be the staring block for new and separate ideas, or look for those that lend themselves to be updated. You may have written a post in the past that covered a somewhat general topic. See if you can focus in on one specific aspect of the article to find new ideas.

8. Dig Deeper

Write about a little-known aspect of something that is covered a lot. Find a hot topic in your niche that you know well. While other bloggers are just writing about basic, general information, go one step further and give your readers information that they are not finding anywhere else. If the topic is already getting a lot of interest and you’re able to provide more detail and knowledge than others, you are likely to benefit from a jump in traffic.

9. Know Your Subject

Without substantial knowledge, all you will be able to write about is basic information. You don’t have to be an expert on the subject right now, but you at least need to be willing to constantly work on improving your knowledge so that you can eventually get to this point (and you need to have some patience until you get there).

10. Solve Problems

One of the best ways to create unique content is to focus on solving the problems of your readers. If they are struggling with a problem, they obviously aren’t aware of a suitable solution or they wouldn’t have the problem in the first place. If you can provide that solution you’ll be the first to do so, and they’ll remember you.

11. Act Quickly

Don’t sit on your best ideas, someone else may beat you to the punch. About a month ago I wrote what I thought was a pretty good post, saved it, and got it ready to be published in a week or so. Literally the next day I saw an almost identical post on a very popular blog. My post has never been published and I’ll now have to do some touch ups if it’s ever going to be used. If I had acted quicker, mine would have come first and I wouldn’t have missed out on a good opportunity.

12. Plan Ahead

Sitting down at the computer with 15 minutes to create and publish a new blog post is almost guaranteed to force you into using rehashed ideas. By planning ahead you can come up with ideas and lay out your blogging schedule. It can still be flexible, but it helps to have things laid out, and to have a few emergency posts ready to go at any time. This will give you the time you need to make sure that your content is unique before it is published.

I know this is somewhat in contradiction to my point about acting quickly. It’s a fine line (one that I am still working on). There needs to be sufficient planning to allow for the best quality posts to be created, but you also need to have the flexibility to push the plan aside temporarily when a great idea comes up.

13. Give Yourself Some Freedom

Do you post on a regular schedule? While I think regular posting is in general a good practice, it can at times hurt your creativity. If you don’t have anything worthwhile posting, take a little bit more time than usual to develop your thoughts.

Don’t put yourself in a box as far as what topics you can and can’t write about. Give yourself the freedom and flexibility to move with your ideas.

What other methods do you use to develop unique content?

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74 Responses

Comments are now closed on this post.

  • Jen Dollar, August 27, 2010

    Thanks for the article! I agree with may of the other comments here. In my market there are a few Realtors that are getting great results by basically using their blog like a journal and hoping if you write, they will come. It’s not always the easiest to get indexed how you’d like, but it can hit enough enough to make it worth it.

    Some argue it’s a competitive disadvantage to give away your thought process and business techinques, but it helps attract people to you when you’re so open.

  • Caffeinated Content Plugin, February 19, 2010

    Hi ~ GREAT article! Ton of very specific information. I really enjoyed reading and have some new ideas now to work into my blogs.

    Thanks again
    Caffeinated Content

  • jason chambers, January 4, 2010

    Most blogs will be small personal projects. Blogs, like websites, will ussually only generate lots of traffic when they have a truely unique idea. Blogs like my garden blog http://mowersgarden.blogspot.com/ will never generate massive traffic and the best way to keep your content original is just be true to what you want to do with your blog. Why do you write it? I write mine to entertain myself.

    Blogs written by people with insider knowledge of hollywood may get lots of traffic becuase lots of people are interested and only a few people can do it well. A few blogs like post secret are just such a unique idea that people will come over and over.

  • Tihomir Ivanov, November 3, 2009

    Good list :)

    I’d add on one: have unique design. For ex, I use script that mimics much like twitter and I’m sure that will be one of the reasons for success of my blog too :)

  • Joseph, August 26, 2009

    Thank you for such a detailed article. I wish I had come across this 1 1/2 ago when I was up to my eyeballs. I discovered the hard way some of the tips you’ve given like keeping a journal, planning ahead and acting quick… but some of the other tips I will start to impliment as they are great advise.

    Thanks again and I look forward to many more such posts.


  • caffeinated plugin, December 6, 2008

    Well, you can cheat as well :) I found that hanging out with people who need that info is the best way to write any post. Now if you don’t know and don’t have the time to do so, than go to Yahoo answers and answer some questions. You will get a lot of data. Another way is to get the caffeinated content plugin if you use wordpress blogs, this is a great help as well!

  • Alex Vint, August 15, 2008

    you’ve got a great writing skills… thanks for the tips…

  • Shandy, June 11, 2008

    nice post and tips!!

  • Hardware, Software News, June 7, 2008

    The tough part on my side is that I can’t manage to have so much free time to write everything myself. So I simply copy and paste from other places.

  • Riznom Demha, May 21, 2008

    I must say that your blog is a total point to point article based blog.
    Because of your informations about blogging I have to say only one thing…………………….. “THANX”.

  • Life and Love, May 13, 2008

    thanks for those points. I revamped my personal blog and was brainstorming some ways to write good content that readers will find interesting.

  • Buy Home Dallas, May 13, 2008

    We added blogs to all of our sites just for this purpose. Content Content Content.

    We have started to go and find popular post in Digg and Delicious and writing on similar topics that have been proven to be “wanted”.

  • came up with 13 ways to create unique blog content which I think is a good start

  • Web Design Lincolnshire, April 10, 2008

    Being original from others will help you and your blog’s brand.

    Thanks for the post

  • sdf, April 5, 2008


  • enfopedia, March 16, 2008

    great tips!

  • peri oyunları, March 9, 2008

    usefull. thanks

  • craig, January 5, 2008

    To build a kick ass website and to have traffic flooding to your website i recommend using http://www.registereddot.com for all your web publishing needs.

  • Adam, December 30, 2007

    We’re about to lauch a blog as part of our site and I’ve been compiling ideas regarding unique content. In our industry it’s also important we know our subject.. if uneducated reviews are written for example our new blog would definitely lose credibility. Thanks for the great article.

  • jack, December 6, 2007

    I would like to share my comments I jus came across this blog it was quite interesting….every person must visit this read this article…it was awesome…..this Blog reveals the secret about creating unique blog….

  • m07, December 4, 2007

    gr8.thats only i have to say.

  • Mike C, October 13, 2007

    I think writing down your ideas is very important and it is also very important to not wait to publish your good stuff. Someone else might be you to it.

  • Lola, October 7, 2007

    You are so correct. Thanks for sharing :D

  • H Word, October 5, 2007

    good points added here. I think I’m the second person who saved to delicious

  • Karen Zara, October 5, 2007

    Tip #11 is a lesson I’m still to learn. How many times I’ve seen others putting in practise ideas that were very similar to mine… I definitely need to act faster.

    “What other methods do you use to develop unique content?”

    I read good articles (like yours) and try to respond to them. All right, this contradicts your first tip, but is related to the second one. :) If I decided to write a whole post in response to this one, it would certainly be different from yours, because we are two different individuals with different ways to view things.

    (Now I really want to write a follow-up to this post, but I’ll try to fight this temptation :-P)

  • Felix Ker, October 5, 2007

    Great sharing there! =)

  • Vandelay Design, October 4, 2007

    Thanks for your feedback. I keep a similar list of ideas, it definitely helps.

    Thanks for visiting and subscribing.

    I guess being opinionated has its benefits :)

    I’m glad you found something new.

  • Mahesh Mohan, October 4, 2007

    Your tips are awesome some are known to me or I have read that elsewhere but some are unique… Good Work

  • Davenport Web Designer, October 4, 2007

    Blogging gets easier and easier the more you write. I don’t seem to have a problem since I have an opinion about everything.

  • Cole Haan, October 4, 2007

    Excellent Tips. Unique & Original content are the major factor.

  • aaron, October 4, 2007

    Nice post, just found the blog and I’m subscribed :)

  • Megan Vaillancourt, October 4, 2007

    I agree. I want my content fresh new and exciting. I keep a list of over a 100 headlines of interest . When one intrigues me I go with it. Researching a little to make sure that topic hasn’t been over used. Looks like you are doing a fantastic job of keeping it fresh. Keep it up


  • Vandelay Design, October 3, 2007

    Yes, I’d be lost without a journal.

  • WarriorBlog, October 3, 2007

    You wrote this just in time Steve – excellent post :-) I like the part where you said to keep a journal – I alway forget if I don’t.

  • Vandelay Design, October 3, 2007

    Thanks for making me feel good.

    That’s not a bad thing if it works for you. What you’re doing can be presented in a very unique way.

    I agree, the links will come with great content. It does help though if you can get your content in front of the right eyes.

  • VIP Realty, October 3, 2007

    Thats been our main focus, content content content. The links will come

  • Sofna, October 3, 2007

    You said it buddy, content is king. How do you think I found out about your blog? =D

  • Madhur Kapoor, October 3, 2007

    Great post Steven . I will try to follow all these .

  • Geschenke, October 3, 2007

    Hey thats a nice list. But I have problems to put it into action. I always think I have to write something important and profound but it is hard to do so. I know that many bloggers just write whats comming to their mind but I do not feel like doing this. It must be perfect.

  • WarriorBlog, October 3, 2007

    Wow, awesome tips! I usually just write something I am doing for traffic , money, etc.

  • Steven,

    great article and definitely a kick at me to keep logging that journal. I find that the best inspiration comes when I’m just about to go to sleep and often forget to even bother writing my thoughts down.

    I realize now – big mistake!

    Thanks for the hint


  • pelf, October 2, 2007

    One day, I’m going to compile a book with all your tips and sell it and make myself rich.

    You are pleasantly amazing..

  • Addiction, October 2, 2007

    Perhaps the hardest part about blogging is the fact that most bloggers want their content to be recognized or commended right away. Even if you write really good content, there may be thousands more that are better than yours. Perhaps you can also try to “advertise” your blog by joining listings or making new friends online (affiliates) and have your blog placed on their links.

  • Vandelay Design, October 2, 2007

    Thanks for your feedback. Seems like whatever you’re doing at BlueJar is working, so keep doing it.

    If you’re able to have valuable insight, that’s definitely going to help you to stand out. Thanks for commenting.

  • Court, October 2, 2007

    Some people find that complaining is a really easy way to create unique content. I personally usually just give my take on issues. That usually does the trick for me!

  • GnomeyNewt, October 2, 2007

    I think that is the hardest part, is breaking outside of the “box” that you create yourself. I sometimes my brain is closed up that it can’t think anymore, just blogging about what you feel like blogging about sometimes helps. Great post! Appreciate the inspiration!