Part of having a successful website or blog is targeting the right keywords and phrases. This sounds like it would be an easy task, but with endless possible combinations of words and phrases it can be quite difficult to find keywords that will generate traffic from search engines without putting you in competition with too many other sites.
Fortunately there are a number of keyword tools online(some free, some paid) that can help with the process.
I’ve included links and details about a handful of these tools in this article. Some tools are designed specifically for creating and managing pay-per-click campaigns, but they can also be helpful if you’re just trying to optimize your site’s content.
Free Keyword Tools
Type in a URL and you’ll see what phrases are used most commonly throughout the page. You have the choice of including meta tags, alt tags, and the title, as well as the choice of 1, 2, or 3 word phrases.
Keyword Research Tool from Apogee Web Consulting
This tool allows you to see what words and phrases are used in your competitor’s keyword meta tag.
SEO Book’s Keyword Suggestion Tool
One of the more useful and unique free tools, SEO Book’s Keyword Suggestion Tool not only gives you related words and phrases, but it also shows the search volume and provides links to the results from other keyword tools like Wordtracker and Keyword Discovery. The links help you to save time by not needing to visit a lot of different sites and perform repeated searches.
SEO Book’s Keyword List Generator
Are you having trouble coming up with a list of keywords for a PPC campaign? Type in your URL and a few keywords and this tool will generate a list for you.
SEO Book’s Keyword Misspelling Generator
Sometimes searchers will spell words incorrectly. You can benefit from knowing common misspellings and using them in your PPC campaigns. This tool eliminates the need for you to figure out possible misspellings. Type in a word or phrase and you will get a list of possible mistakes.
One of the most frequently used free keyword tools. Enter a word or phrase and Overture will show you related phrases and search volume for each.
Google’s Keywords Tool
A fairly simple and valuable tool that shows related keywords, search volume, and levels of competition. Provides a large number of suggestions based on pages that are ranking well in Google for the phrase that is entered.
Includes keyword suggestions, misspelling suggestions, phrase builder and more. One of the more simple programs that still includes multiple tools. Requires download.
Keyword Tools with a One-Time Cost
Cost: $69.99 (one-time payment)
Rapid Keyword helps you to find the right keywords by showing results from both Google and Overture’s suggestion tools, as well as by providing possible misspellings. You can analyze the competition by seeing how many competitors are on the major PPC programs for particular words or phrases. Several keyword management tools are included. Offers a one-day free trial and a 60-day money back guarantee.
Cost: $49.99 (one-time payment)
The Permutator includes a keyword suggestions tool as well as various tools to help create and manage lists of keywords. It also includes a typo tool and an ROI calculator. A trial version is available.
Cost: There is a free version as well as $189 and $389 versions.
Web CEO is SEO software that includes a keyword tool. The keyword tool provides keyword suggestions, search volume, competing sites, and much more. Requires download.
Keyword Tools with On-Going Costs
Cost: $299 for a 1-year subscription (weekly and monthly options also available)
One of the leader keyword tools, Wordtracker will help you to find the right keywords and other phrases in which they are commonly used. There is an option for a free trial.
Cost: Standard version is $49 per user (the first user per organization is free) plus 7.9% of the amount spent on ads managed by Marketo
Marketo is a complete PPC management program. It features keyword tools, bid management and optimization, and testing tools. There is an option for a 30-day free trial.
Compiles statistics from over 180 search engines. Features include keyword research, suggestions, misspellings, seasonal search trends, and more.
Cost: Starts at $99 per month
Adgooroo will show you the search phrases that are generating most of the traffic for your competitors. It’s tools help you to identify more specific phrases that will bring more traffic. There is an option for a 10-day free trial.
SEOmoz Keyword Difficulty Tool
Cost: The tool is limited to premium members, which currently costs $49.00 per month
This tool is used to analyze the competitive landscape that exists for particular search phrases. It is intended to show how difficult it will be to achieve high rankings for specific terms.
Cost: Basic version is free, HitTail Plus is $9.95 per month
HitTail shows you real time statistics on what keywords visitors are using to find your website. Widgets are available for Blogger, TypePad, SquareSpace and WordPress.
Cost: $35 per month
Wordze offers tools such as keyword research, historical keyword data, analysis of competitors, importing keywords, managing projects and more.
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