Articles by ‘Steven Snell’

How to Design a Website to Maximize Conversions

I’m often asked how to design a website that will maximize conversions. Obviously several factors exist in this process, such as your product and customer base, but there are a few basic tips that can help across the board with every web design.

First of all, creating a laser-focused design requires a keen eye for balanced interfaces and natural rhythm, and practice can get you into a familiar process. But questioning your own process is the key to going beyond the ordinary to reach the extraordinary. Web design from a marketer’s perspective often seems like a cheesy sales gimmick – unfortunately this is often the case. Although a well-converting layout is acutely more important, a well-crafted design can only enhance the user experience.

It cannot be overstated that the composition of a website is critically important to successful user conversion rates. That being the case, I’d like to state a few helpful ideas for building websites with a direct focus on user conversion rates…

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The Ultimate Guide to Starting a Design Blog

Are you looking to get more clients for your design services? How about establishing your name recognition and becoming a respected authority in the industry? Would you like to supplement your income and not rely completely on client work? Writing a design blog can help you to accomplish all of these things and many others as well.

In this article we’ll take a detailed look at the topic of blogging for designers with the goal of helping you get more out of your own blogging efforts.

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Limited Time Holiday Special! $30 Off Vandelay Premier

If you’d like design better, design faster and run a more profitable business, a subscription to Vandelay Premier can help! Vandelay Premier gives you access to thousands of graphics and business resources, so instead of worrying about buying resources individually, you get unlimited access to the entire Premier library so you can download as many files as you like each month. With a Vandelay Premier subscription, you’ll spend less time creating designs and business documents from scratch and more time focusing on the bigger picture of your business.

And for a limited time only, you can save $30 off an annual subscription. That means you can enjoy a full year of unlimited access to the entire Vandelay Premier library for as little as $49!

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13 Key E-Commerce Features To Create Exponential Growth

Running a successful and profitable e-commerce website involves a lot more than just setting up a website and adding some products. Of course you will need to have products that customers want to buy at prices they are willing to pay, and you’ll need to be able to get your site and products in front of the right audience.

While it is possible to generate revenue with just the basic e-commerce functionality, there are some additional features and functions you should be adding to your site if you really want to cause exponential growth on your website. In this article we’ll take a look at 13 different features that you can add to your e-commerce site to help you grow you site by leaps and bounds. These features will cover all different aspects of your site including marketing and customer service.

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25 Beautiful Free Lightroom Presets to Enhance Your Photos

Adobe Lightroom has been popular with photographers for several years, and in the past couple of years it has also increased in popularity with designers and hobbyist photographers. While Photoshop offers all kinds of possibilities for photo editing there are a few significant benefits of using Lightroom. Most significantly, Lightroom includes very useful features to help you keep your photos organized through its Library Module.

Professional photographers obviously have a large volume of photographs, so organization is critical. For designers and hobbyist photographers its very easy to build up a large number of photos rather quickly. As you may have found, managing and organizing a growing number of photos can become quite cumbersome. Lightroom helps by allowing you to create catalogs and collections, use keywords, ratings, flags, and color labels to organize and sort your photos. While Lightroom’s Develop Module is where you are likely to spend the majority of your time, the Library Module is really what separates it from Photoshop and other alternatives.

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13 of the Best Hosted CMSs

Open-source content management systems like WordPress and Drupal get a lot of attention on design blogs, but they are not the only options when it comes to choosing a CMS. There are a number of hosted CMSs available that are popular with designers and their clients.

While the features vary form one hosted CMS to another, several of the primary benefits are common to all or most of them. Things like having the hosting included, the possibility for designing and developing sites very quickly, availability of pre-designed templates, and support tend to be listed among the benefits of choosing a hosted CMS.

Some hosted CMSs allow designers the opportunity for a private label, meaning that designers can brand the CMS as their own. In this case clients will see the designer’s branding rather than that of the company behind the CMS. In many of these cases the designer can also earn a commission on monthly hosting fees, which provides a nice stream of residual income for designers who use the CMS with a number of clients.

Here is a look at some of the best and most popular hosted content management systems…

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Best WordPress Hotel Themes of 2014 (so far)

If you’re looking for a solution for a quality hotel website the options can sometimes be underwhelming. Whether you are looking for a website for your own business or working on a client project for a hotel, inn, or bed and breakfast, WordPress presents some attractive options. There are an increasing number of quality WordPress themes that are created specifically for hotels. Most of these themes have attractive designs, custom features, and can be purchased at a reasonable price…

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Exclusive iStock Promo Code for Our Readers

A few years back I launched what was called “Vandelay Premier” to test my ability to sell “premium” stock graphics. While I would only consider it a moderate success, one main thing I quickly realized was that it was nearly impossible for a blogger like myself to provide enough specific content to make everyone happy. I still get emails every week from our members requesting specific items that I just don’t have the time or resources to provide.

My goal with this website has always been to create enough quality content to keep my readers engaged, happy, and coming back for more. Since it is impossible for me to provide millions of stock photos and graphics in our shop, I might as well send you off to a place where you have a much higher chance of finding what you need…

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65 Amazing WordPress Photography Themes on the Market This Month

wordpress-photography-themes

WordPress is an excellent content management system for photographers, in part because there are so many outstanding themes available, both free and premium. With so many quality themes/templates available either for free or for less than $100, most photographers can get a site that meets their needs without hiring a designer to create a custom theme. Whether you are looking for a minimalist theme that will allow your photos to stand out, a theme with a full-screen background photo to wow visitors, or a responsive theme that will provide a good user experience on any device, you’ll have some options when it comes to choosing a WordPress theme.

In this post we’ll showcase 65 themes created specifically for photographers that are the best of the best…

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