You have a great design portfolio. Your About page is wonderful. Your call to action is fabulous. But something is missing from your website and because it’s missing you aren’t getting as many new clients as you should be getting.
That missing element is testimonials from your clients.
You see, prospective clients love to hear from others who have used your services. Even in the wake of numerous fake reviews scandals, legitimate client testimonials still make a difference.
Put yourself in the prospect’s shoes for just a minute.
Your prospect plans to invest in your web design or web development services. They have a budget, but they need to get the best services they can for their money. And they can’t afford to buy the same service twice if things don’t work out. Naturally, they’re cautious.
Finding out that someone else has successfully used your services is often just what they need to finally make up their mind and hire you.
In this post, we’ll talk about client testimonials. I’ll explain how and when to ask for them, introduce some testimonial gathering tools that may help, and describe some testimonial pitfalls to avoid.
If you liked this post, you may also like Foundations of Customer Service for Freelance Designers, a post which explains how to keep your clients satisfied.