In a way, each one of us is creative, and many of us are fortunate enough to be able to have creative careers as well. We are writers, designers, programmers, and creative tactical workers, and we chose the careers we did because we grew attached to the particular form of creative work we discovered.
Now, if only we could be creative — and genuinely enjoy that creativity — all the time. That creative focus we get now and then doesn’t last forever, and it most certainly doesn’t have an ‘on’ switch. All creative jobs, even those that we are passionate about, eventually end up becoming boring.
So how can we continue to stay engaged in our work? How can we reignite that creative spark we miss when we’re feeling discontent?