35+ of the Best WordPress eCommerce Themes

While there are plenty of options available when choosing an eCommerce platform, the possibility of using WordPress for eCommerce has become more enticing in recent years due to continued development of plugins and themes. Today there is no shortage of quality themes that can be purchased, or in some cases downloaded for free, to use WordPress for powering an eCommerce website.

One of the main benefits of having WordPress as an eCommerce option is that so many users and developers are already familiar with WordPress, so the learning curve can in some cases be shorter than with another platform. Another advantage is that WordPress is free to use and can be hosted anywhere. Many of the leading eCommerce options require your site to be hosted with them, which can be a good thing, but it’s not what every user wants.

Having a custom theme designed and developed is always an option, but the improving quality of available premium themes makes it possible to start a professional-looking eCommerce site with very little upfront investment. In this post we’ll showcase more than 35 of the best WordPress eCommerce themes, and every one of them sells for less than $100.

Some eCommerce themes come with their own eCommerce functionality built in to the theme, but most are designed and developed to integrate with one or more of the leading eCommerce plugins for WordPress. Those plugins include WooCommerce, Jigoshop, WP e-Commerce, Cart66, and Easy Digital Downloads.

Gather ($59)

Gather is an extremely well-designed and responsive theme from ThemeTrust. It comes with an extensive list of features and integrates with WooCommerce.


Blanco ($58)

Blanco is a beautiful eCommerce theme that features a responsive design, unlimited color variations, Google Fonts, and much more. It integrates with both WooCommerce and the WP e-Commerce plugin.


X ($63)

X is a highly versatile theme that includes WooCommerce integration. It comes with 3 different Stacks (which are essentially different designs) and each Stack can be customized further allowing for a great deal of flexibility. It includes features like a responsive design, a page builder, 600+ Google Fonts, shortcodes, background options, portfolios, Revotion Slider, icon fonts, PSD files, and more.


Kallyas ($58)

Kallyas is a responsive theme for WooCommerce, and is one of the top-selling e-commerce theme at ThemeForest. It includes a page builder, unlimited color options, custom pages, 6 homepage styles and more.



eStore ($69)

eStore is a very stylish and unique eCommerce theme from Elegant Themes. It integrates with plugins like eShop and Simple PayPal Shopping Cart. The price listed is for a membership to Elegant Themes, which includes access to more than 86 themes.


Boutique ($69)

Boutique is another beautiful eCommerce theme from Elegant Themes. It comes with multiple color schemes, and like sStore, the price listed is for a membership that provides access to all of the themes from Elegant Themes.


Mearishop ($58)

Mearishop is a beautifully-designed theme that offers unlimited layout and color options, plus a responsive design. It integrates with WooCommerce to give any user a great eCommerce website.


Rustik ($59)

Rustik is a minimal eCommerce theme. It comes with light and dark color schemes and offers further color customizations. The theme integrates with WooCommerce.


MayaShop ($63)

MayaShop is another one of the top selling eCommerce WordPress themes at ThemeForest. It features a responsive design, lots of customization options, and it integrates with WooCommerce and JigoShop.


Mazine ($58)

Mazine uses an attractive layout, offers 6 different color schemes, and integrates with the WP e-Commerce plugin.


Sommerce Shop ($63)

Sommerce Shop offers users a ton of customization options, including unlimited colors and 60 different backgrounds. It integrates with WooCommerce and JigoShop.

Sommerce Shop

Abundance eCommerce Business Theme ($58)

Abundance comes with 16 predefined skins and unlimited variations. It integrates with WooCommerce.


Viroshop ($63)

Viroshop is a clean responsive theme that will give your shop a professional look. It integrates with WooCommerce.


Stored ($58)

Stored offers users their choice light and dark themes, with 6 choices for accent colors. The theme integrates with the Cart66 plugin for eCommerce.


Mercor ($58)

Mercor uses a colorful and fun design, and features include a responsive design, Google Fonts, color customization, and more. It integrates with WooCommerce.


Kauri ($58)

Kauri is a well-designed theme that comes with 4 different skins and endless possibilities using the theme options. It features a responsive design and integrates with both WooCommerce and the WP e-Commerce plugin.


Camp ($58)

Camp uses a responsive layout and includes features like unlimited color schemes, widgetized homepage, and much more. Camp integrates with WooCommerce.


Organic Shop ($58)

Organic Shop is a nice-looking theme for any type of organic or eco-friendly shop. It features a responsive design, unlimited color schemes, Google Fonts, and more. The theme integrates with WooCommerce

Organic Shop

Simplicity ($63)

Simplicity uses a basic, but attractive, design. The theme includes features like a responsive design, unlimited colors, Google Fonts, and much more. Simplicity integrates with WooCommerce, Jigoshop, and the WP e-Commerce plugin.


ShopPress ($58)

ShopPress is a responsive eCommerce theme with features like 4 skin variations, unlimited sidebars, and more. It integrates with WooCommerce.


VintageStyle ($58)

VintageStyle features an awesome responsive design, product carousels, and unlimited styling options. It integrates with WooCommerce.


Boutique Shop ($58)

Boutique Shop uses a stylish, responsive design and layout. It features unlimited colors, Google Fonts, a configurable homepage, and more. Boutique Shop integrates with WooCommerce.

Boutique Shop

Replete ($58)

Replete is a responsive theme that allows you to create your own skin, or you can use one of the 13 pre-defined skins. It also comes with a template builder that makes it easy to create unique page layouts. Replete integrates with WooCommerce.


Gadgeoo ($59)

Gadgeoo is a responsive eCommerce theme. It includes product carousels and sliders, a widgetized homepage that can be customized, and 5 color schemes. Gadgeoo integrates with WooCommerce.


Bazar Shop ($63)

Bazar Shop is a responsive WooCommerce theme that offers unlimited layout options, a shortcode manager, wishlist functionality, a mega menu, and a clean design.

Bazar Shop

The Retailer ($58)

The Retailer is a very stylish and attractive responsive theme built for WooCommerce. It comes with Revolution Slider, 650+ Google fonts, advanced theme options, and it is retina ready.

The Retailer

Neighborhood ($63)

Neighborhood is a responsive theme for WooCommerce that features a super clean design. It’s retina ready, includes a page builder, 20 pre-built pages, 600 fonts, wishlist functionality, unlimited colors, and more.


Flatsome ($58)

Flatsome, a responsive WooCommerce theme, uses an awesome flat-style design. It is retina ready and features animated banners and touch sliders, flexible layouts, and easy customization of styles and colors.


Room 09 ($63)

Room 09 is a responsive WooCommerce theme that uses a large background image slider. It comes with a megamenu, wishlist functionality, a custom login screen, 2 checkout pages, catalog mode, and more.

Room 09

IDStore ($58)

IDStore is a responsive and retina ready theme for WooCommerce. It features an advanced theme options panel, white and black varieties, multiple layout options, color options, and more.


Shopifiq ($58)

Shopifiq is a responsive WooCommerce theme. It includes Revolution Slider, multiple layouts, unlimited colors and sidebars, a mega menu, a sticky menu, shortcodes, and more.


PrimaShop ($58)

PrimaShop is a clean responsive theme made for WooCommerce. It includes tons of features like unbranded theme settings, unlimited colors, advanced layout options, unlimited colors, unlimited sidebar settings, Google Fonts, and more.


Tyrion ($63)

Tyrion is a parallax theme for WooCommerce that is mobile friendly and retina ready. It comes with features like touch enabled sliders, catalog mode, compare products, AJAX filters, and plenty or customization options.


Lotus Flower ($58)

Lotus Flower is a responsive theme for WooCommerce that includes a drag-and-drop page builder. It also comes with unlimited color options, retina ready graphics, Revolution Slider, sticky header options, and more.

Lotus Flower

Couture ($58)

Couture is a feature-rich e-commerce theme for WooCommerce. Features include retina ready graphics, Layer Slider, 500+ Google Fonts, accent color options, a shortcode generator, layout options, and more.


Crux ($58)

Crux is a responsive and retina ready theme for WooCommerce. It includes Layer Slider, unlimited sidebars, a widgetized homepage, a theme options panel, and more.


Sell ($58)

Sell is a responsive theme for WooCommerce. It includes features like separate mobile and tablet designs, a full screen slider, a page builder, shortcodes, unlimited colors, product filters, and more.


Marketify ($63)

Marketify is a responive theme built for the Easy Digital Downloads plugin that allows you to build a digital marketplace. It features social logins, wish list functionality, ratings and reviews from customers, and more.


Shopsy ($58)

Shopsy is a responsive WooCommerce theme that includes a Bootstrap 3 drag-and-drop page builder. It includes Revolution Slider, AJAX product sorting, demo content, and more.


For more WordPress theme collections please see:


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36 Responses

Comments are now closed on this post.

  • Ryan, July 1, 2013

    Nice collection. Woothemes has a new ecommerce theme called “Superstore” that is pretty good also.

  • Matt, June 6, 2013

    Hi Steve, Fantastic inspiration! Thanks for posting.

    Has got me thinking about my upcoming site design & function. I’m looking to sell products that are personalised and need a feature to allow the customer to upload there file. I’m thinking this is a basic feature, but struggling to know a theme that definitely has it? Would be similar set-up to a Photo website printing canvases of customers pic’s. Would you have any suggestions..? Greatly appreciated.

  • fp mortimore, June 5, 2013

    Hi Steve
    Great review thanks.

    I just wondered if you had personally used Mazine? It’s a beautiful looking theme which I purchased but I got stuck early on in the set up process and couldn’t find any quality documentation or decent support forum. I’d love to continue using it but I’ve reached a brick wall and am considering a different ecommerce theme.

    Have you used Mazine?

  • james, May 25, 2013


    Can you please recommend which of the designs which allows the USER/ reader to actually upload their own products and pictures to sell their products on my site? Which means my site will most likely be a listing/directory site…

    Your advice most appreciated.


    • Steven Snell, May 27, 2013

      Hi James,
      That’s a very different situation and I’m not sure that any of these themes would support that functionality without customizing the theme.

  • Just Another Wordpresser, May 8, 2013

    Just wanted to post a fair warning to all who are interested in the mearishop theme. It has more bugs than than a NYC sewer and even less support. If you don’t know code, you will be wasting alot of time trying to get the damn thing to work while the publisher promises help. Also every time there is an update to woocommerce or WP, the damn thing breaks. Stay away… just not worth it.

  • alternatif tatil, May 1, 2013

    thanks for sharing. these themes are very useful lol :)

  • Luis, April 24, 2013

    Hi Steven,
    Nice themes!
    but free quality themes exist… “Bottstrap eCommerce” theme is an example.

    It is a professional FREE theme for thecartpress plugin. You can take a look at demo:

    Responsive. Full website support. Free.
    Independent sidebars for different parts of your site:
    Coorporative pages, Blog, Store (TheCartPress + marketplace support), Authors, Searches, Account, Community (Buddypress support).

    I think it might be interesting to your audience, It is not my intention to span your post.


    • Steven Snell, April 24, 2013

      Hi Luis,
      Yes, I understand that free eCommerce themes do exist. However, I don’t think the free themes I have seen, including this one you have linked to, match the quality of themes that can be purchased for around $50.

  • du hoc nhat ban, April 8, 2013

    thanks so much ;) all nice theme :D

  • Steven Snell, April 8, 2013

    I’m not familiar with ShopperPress, so you would have to contact the developer of the theme and ask that question.

  • Mal, April 5, 2013

    Pls help me! Is ShopPress theme the same as ShopperPress theme???

  • Kanon, April 2, 2013

    Out of all of these themes, which would you say, is the most apt to improve sales? In other words, which one of these themes has the best features for selling product whether it’s through enhanced SEO capabilities or overall customer-centric features? E-commerce has been around long enough to establish what works and what doesn’t and I’m just wondering if WP developers are taking any of that into consideration when they build themes. For example, why do none of these themes have a comprehensive product search feature in a sidebar? That seems to be a standard practice for successful e-stores. Appreciate your input.

    • Steven Snell, April 3, 2013

      Hi Kanon,
      There is not one theme that is the best. It would depend on your situation and which theme best fits the specific needs of your site. Most of the themes use one of a few different ecommerce plugins (WooCommerce, WP eCommerce, or Jigoshop), so the ecommerce functionality is really handled by the plugin and not the theme. The theme is just designed to integrate with the plugin.

  • James, March 24, 2013

    Hi Steve. I am fairly new to the ecommerce website building, however I am good at using photoshop and illustrator, but don’t know much HTML and CSS. T herefore my question is, if I choose as theme (one of the above for e.g.) can I customise the look it to my liking by using graphics I have made myself in photoshop (such as upload an image to the background, change the button styles, and boarders around the edge of the site etc.) or am I pretty much stuck with the design and layout that is presented in the sample?

    • Steven Snell, March 25, 2013

      Hi James,
      When you buy a WordPress theme you will get all of the coded files that make up the theme/template. So you can edit anything you want, it’s just a matter of how easy or difficult it is. If you’re not very familiar with HTML and CSS you will be pretty limited. Some themes will have functionality to let you change things like backgrounds from within the WordPress dashboard without touching the code, but that will vary from one theme to the next. I would recommend finding a theme that you like, decide what details you would like to change, and contact the theme seller to see if it can be customized from the WordPress dashboard without any coding.

  • Simon, March 12, 2013

    Here’s another free ecommerce theme

    but it’s for Ready! Ecommerce wp plugin

  • Roos, March 5, 2013

    Ok, Thanks

  • Roos, March 5, 2013

    (sorry for my english) I want to purchase Mazine or Phomedia for my webshop. My question: is it possible to feature all twelve categories on the homepage without scrolling to the left or right instead of only six with the scroll?

    • Steven Snell, March 5, 2013

      Hi Roos,
      You would have to ask the developer of the theme. We don’t sell the themes, we are just linking to them.

  • Daniel, March 4, 2013

    Thanks for the info. Can you speak to the advantages/disadvantages to using one of these themes vs integrating an open source solution like Magento into your WordPress site?

    • Steven Snell, March 5, 2013

      One of the biggest advantages of using WordPress is that many users are already familiar with WordPress and it means they won’t have to learn a new system. Also, many designers/developers work with WordPress, so there are a lot of choices for someone looking for a designer. The last thing I’ll mention is that if your site is already using WP and you want to use some other system for the shop on your site it will mean logging in to two separate places if you plan to keep the site/blog on WP and the shop with another system.

  • sam, February 26, 2013

    Hi Steven,
    Thank you for sharing the info.
    I am planing for Mayashop, is it possible to add some more static pages like (about us, services,disclaimer ) ?

    • Steven Snell, February 26, 2013

      Hi Sam,
      With WordPress you can create any pages that you need, although if you have specific questions about the theme you should contact the theme developer as they will have much more info about their theme than I will.

  • Joe, February 17, 2013

    Hi Steven,

    Great review…quick question..

    I know am putting the cart ahead of the horse here…what if I wanted to add features to a site. For example, a feature whereby folks have bought product A are also buying product B and C. Thanks.

    • Steven Snell, February 18, 2013

      Hi Joe,
      If you’re talking about related products being shown on the product page, some themes would have that functionality built in, but you would have to check that with the specific theme that you are looking at. If you’re talking about sending an email to people who bought product A, you would need to have that functionality in your mailing list system to know who purchased product A.

  • LuCile Gibson, February 14, 2013

    Thanks for this information! I am in the process of learning WordPress and am a little confused with the difference between an ecommerce theme and ecommerce plugin. It may be just a terminology thing but if I am creating an ecommerce site to sell physical goods do I need to use an actual ecommerce theme or just add an ecommerce plugin to any theme I choose? Maybe I need both? Any clarification or suggestions would be greatly appreciated. Thanks! LuCile.

    • Steven Snell, February 14, 2013

      Most of these e-commerce themes are designed specifically to work with a particular plugin. In these cases the plugin actually handles the e-commerce functionality, the theme just includes design and styling so that you can easily implement the plugin. There are a few themes that actually include the e-commerce functionality built in. These themes would not require a plugin, but there are not many themes like this. The simple answer is yes, you can use an e-commerce plugin with any theme. However, the benefit of using a theme that is designed to work with the plugin is that you know there will be no capability issues between the theme and the plugin, and everything will be designed and styled appropriately. I hope that helps.

  • Laura Sans, February 14, 2013

    Thanks Steven, understood. I’ll see if I can find a more generic theme to start from.

  • Laura Sans, February 14, 2013

    Was looking for a theme for a new store and found these, will need to look closer as some look very smart, particularly like the look of the Organic Shop. I don’t suppose you know if I can use the cart from EcommerceTemplates or does it have to be woocommerce?

    • Steven Snell, February 14, 2013

      You would need to use the e-commerce plugin that the theme is designed/developed to work with. If WooCommerce is the only one mentioned you would have to use that plugin, unless you wanted to make significant customizations to the theme.

  • Steven Snell, January 14, 2013

    Hi Raj,
    The problem is that there are not very many decent e-commerce WP themes available for free. They are more complicated to design and develop, so the free options are very limited. If you’re starting an e-commerce site you’ll be much better off to spend $50 and get a quality theme.

  • Raj, January 13, 2013

    Thanks for posting the eCommerce Themes with price.

    It would be nice if you could create another list with FREE themes. Just a friendly suggestion :)

  • Mathew Porter, January 10, 2013

    There are some great WordPress Ecommerce Themes available from the guys at WooCommerce, the only downside is requiring their plugin, but it does make life easier for non developers and is a great platform for designers and developers to build on to. Some nice examples here.

  • Glenn Paul, January 9, 2013

    That’s a huge and great collection of WP themes. I have used the “estore” theme myself for one of my friend’s eCommerce site. The process was a breeze and the customization was very simple. I was able to get a professional eCommerce website up and running in just 2 days. Imagine how long it would have taken if we’ve built an eCommerce site from the scratch. We love WP and the plethora of themes available

    • Steven Snell, January 9, 2013

      Thanks for sharing your experience Glenn.