In the creative world, it can be quite difficult to find time to market yourself. Many of us spend every moment of our free time simply trying to get a project time within the timeframe we promised. Some of us work from home with kids and a spouse often causing distractions. Some of us spend all day at a job then come home at night to our freelance work. As such, most creative professionals have very little time to spend on social media, even if it is a key way to market yourself.
This being said, social media marketing is still an important part of gaining new clients, making a name for yourself, and building valuable connections. You simply need to set aside time each week for social media. And one of the most important social media accounts that a web designer, graphic designer, musician, fine artist, photographer, or even a craft artist can have is LinkedIn. While Pinterest, Twitter, Facebook, Google+, or other social sites are definitely important, a LinkedIn account is where you can really show your professional side. And it’s important for connecting with other professionals looking for your services.