This is a guest post from Chris Garrett. Chris is an internet marketing consultant from the UK. You can read more at his blog, chrisg.com - Subscribe and receive a free ebook.
While I have never been a web designer, over the years I have commissioned a good deal of web design and worked very closely with hundreds of designers. In most cases the designers had excellent artistic abilities and many had years of experience. What I found separated the “must re-hire” from the rest though were the following attributes. As well as making you a more valuable member of a team, they will also make you much more sought after and could allow you to raise your prices.
If you read this list and find yourself unimpressed, congratulations, these skills are remarkably hard to find! On with the list, and remember, this is my list, feel free to disagree in the comments …
1. Communication
To win the work in the first place will require good communication skills. Once you have the project signed it really helps when you can easily communicate with team members. A lot of design requires good communication, from extracting accurate requirements, discussing changes and options, explaining why something just.plain.won’t.work! A designer today will likely have to write clear emails, hold skype conversations crossing numerous timezones and cultures, and countless other communication tasks.
2. Usability
Critical in the success of a web project is ease of use. It’s no good turning out cutting edge, beautiful design only to find it confuses the hell out of people. It might seem common sense to you, but there is a lot of it about! Knowing how to make a design useful as well as good looking is a crucial skill. Related to usability but not the same thing, information architecture knowledge is a very salable skill. Combine IA expertise with usability and excellent communication skills and you can command far higher fees. Why? It takes you from being a commodity to being a sought after
consultant.
3. Technical Skills
You can argue the jobs of design and markup are separate if you like, in my experience though there is a premium when both skill-sets are found in a single package. While you might not always be expected to do your own CSS and XHTML magickery, having a deep understanding of the technical aspects helps both with team communication and when things go wrong.
4. Project Management
A lot of designers consider being organized sufficient, but on larger projects it really helps to have a grasp of project management fundamentals. A designer that can actually project manage the design part of a project has an edge over another designer who needs to be told what to do and when to do it and sits there waiting for input.
5. Marketing
If you learn about marketing you will get more work or a start, but knowing some of the art and science of marketing will help your designs work for what they are intended. Consider that many of a web designers deliverables will ultimately exist to get attention, build brand, sell stuff, it stands to reason a designer who produces work that achieve those goals consistently will be invited back!
What do you think of my list? Agree, disagree? Let me know in the
comments …
This post is part of a guest post project at Performancing.
26 comments from readers
1 Vandelay Design Oct 9, 2007 at 7:11 pm
Chris,
Thanks for the article! You have really good points. I think communication is pretty important in just about anything you do. As far as the marketing goes, I’ve found that a lot of clients don’t necessarily see the difference between design work and marketing work. Sometimes they assume you’re an expert at both, so it helps to know what you’re doing.
2 Tim Oct 9, 2007 at 11:28 pm
Excellent points Chris. I work closely with the marketing folks at my day job and have picked up a thing of two along the way. Marketing and design are two different animals, that’s for sure.
3 Skillz » Code Candies Oct 10, 2007 at 2:20 am
[…] Kommunikationsfähigkeit, »Usability«, technische Fähigkeiten, Projekt Management und Marketing – das sind laut Chris Garrett die fünf top skills, die eine Designerkarriere voranbringen. […]
4 Chris Garrett Oct 10, 2007 at 3:12 am
I think for designers have the advantage, it is much easier to learn those other skills, including marketing, than it is for a marketer or techy to learn design
Communication skills definitely help no matter what your role, but I think some designers do not realize just how much clients and team members need explaining to them. What is visibly self apparent to the designer is often just not on the radar for the rest of us
5 Discount Web Design Oct 10, 2007 at 4:58 am
Thank you for allowing such a guest post vandelay.
6 Guest Posts - First Round @ chrisg.com Oct 10, 2007 at 7:06 am
[…] 5 Skills That Boost Your Design Career […]
7 T. O Donnell Oct 10, 2007 at 7:54 am
Many designers don’t have a good portfolio online, and can’t communicate over the ‘phone. If you have/can do both, you’re well ahead of the pack.
8 Felix Ker Oct 10, 2007 at 9:35 am
I’m lacking many of these skills!
Good post, once again!~
9 Janna | Prime Blog Oct 10, 2007 at 10:06 am
Chris-
This was a great post…I looked at this from a team stand point & looked at that these factors together make a great design team. I think you hit on every important well. The one thing that I think you added with communication is sales…you have to be able to sell yourself or your team to be a good designer.
Thanx for the post. This was a good check list of things that our web team should be doing!
10 Karthik Oct 10, 2007 at 10:07 am
Chris, great post, I guess this was the one that hit the front page of Digg? Nice points, and yes, I agree with everyone else on the importance of communication - its a surprise that most freelancers don’t speak English even reasonably well and so are not able to communicate effectively.
11 Deceth Oct 10, 2007 at 11:49 am
Great tips. I think a lot of people underestimate the importance of project management. Without good management, a project has much greater risk of either failing, being delivered late, or being delivered over budget!
12 Acopic - Web Designers Oct 10, 2007 at 2:07 pm
I agree. Marketing is very important whatever line of work you’re in.
13 John W. Furst Oct 10, 2007 at 5:17 pm
Hi Chris! Really amazing to watch, how you can condense the essence into a comprehensive blog post. Yes, Web design should not be restricted to header, graphics, and logos. Add usability with salesmanship and move towards persuasive design.You say it by listening 5 skills, not just 2 or 3. A holistic approach brings you further. That you mention project management skills is definitely something that most authors miss. Two thumbs up!
14 Vandelay Design Oct 10, 2007 at 5:35 pm
Karthik,
No, this one did not hit the front page of Digg. It has been doing pretty well with StumbleUpon though.
15 Jim Oct 10, 2007 at 8:23 pm
The article provides some good points, at the same time, i also agree with others that communication skill is very vital. We also need to be able to sell ourself to others and to be good designer.
16 April Holle Oct 11, 2007 at 10:15 am
Great post! I think everyone who works in design can take these points away and be more valuable. While these points are KEY for freelancers it also helps that everyone in an internal team has a firm grasp of all of these traits.
Whether you’re just a code monkey or the account rep having a strong sense of what’s involved in the entire project makes the transition from team mate to the next so much smoother.
Communication is also important to make sure key details aren’t lost in the bigger picture of just making an online web application “work”. Devil’s in the details after all.
Thanks again for this awesome post, sometimes the simplest traits are still the most valuable.
17 Karthik Oct 11, 2007 at 2:56 pm
@Steven
I’ve always appreciated StumbleUpon traffic anyway - they don’t bring your site down and are a constant stream rather than an abrupt one like Digg.
It is a very good post all the same!
18 Vandelay Design Oct 11, 2007 at 7:32 pm
Karthik,
Yes, I really like SU too. It does send pretty consistent traffic, although to different pages just about everyday.
19 2007-10-13 Saturday Links Folder : Freelance Folder Oct 13, 2007 at 4:31 am
[…] 5 Skills That Boost Your Design Career […]
20 Wallace Oct 13, 2007 at 7:12 am
im not in the design field but some points you mentioned is abit related and useful for my working path. thx far sharing your skills, really appreciate.
21 Andreas Oct 14, 2007 at 9:02 pm
5 skills, should be more than enough for me to develop my carrier path in the coming one year time? can you provide more for other field as well so that i can share with my friends.
22 Poster Maniac Oct 16, 2007 at 10:06 am
maybe i can learn something from here then try to apply for part time or home based designer job….so that i can earn some side income…but 5 skills is it enough for a beginner like me to get a job?
23 5 habilidades que impulsaran tu carrera como diseñador Oct 16, 2007 at 5:07 pm
[…] Vandelay Design Posts Relacionados Video-Tutes.com: Video Tutoriales Gratuitos10 habilidades esenciales de […]
24 Usersky Daily News Network » 2007-10-13 Saturday Links Folder Oct 22, 2007 at 9:47 am
[…] might find interesting (I know I really enjoyed reading them) Hiring: Not Your Typical Interview 5 Skills That Boost Your Design Career Supervising Your Productivity: Who Do You Answer To? Good Online Business is Art 50 Quick, Painless […]
25 iwant-design » Blog Archive » ???????????? Oct 26, 2007 at 8:13 am
[…] ????????????????????????????????????????????????????? ?????????????????designer?????????????????????????????????????????????????????????????????????????????????????????????????? ?????????5 Skills That Boost Your Design Career??????????designer?????????????? […]
26 Wayne Mar 10, 2008 at 6:07 pm
Article is quite simple but consists of several important points that every web designer must master in order to be successful in their careers. Well said!