Running a successful and profitable e-commerce website involves a lot more than just setting up a website and adding some products. Of course you will need to have products that customers want to buy at prices they are willing to pay, and you’ll need to be able to get your site and products in front of the right audience.
While it is possible to generate revenue with just the basic e-commerce functionality, there are some additional features and functions you should be adding to your site if you really want to cause exponential growth on your website. In this article we’ll take a look at 13 different features that you can add to your e-commerce site to help you grow you site by leaps and bounds. These features will cover all different aspects of your site including marketing and customer service.