We felt like raising the bar this week on our Premium graphics, and our artists have definitely delivered. Brand new in the Shop this week are some awesome vintage badges and an eye popping art poster. Art Flyer Poster Template PSD If you’re designing for an art gallery or exhibition work, this new Art Flyer […]
There are many articles to be found on how creative professionals can market on Twitter, Pinterest, even Linkedin. Yet not many seem to push Facebook as a social media focus specifically for web designers. Many experts mention LinkedIn, Twitter, Behance, Instagram, and other creative portfolios as top social media networks for creative professionals, and it’s easy to see why.
You have to go where your audience is. Web designers should market themselves to businesses, startups, non-profits, and one of the best places to connect with professionals in the corporate world is LinkedIn. Twitter is great for making connections with other web professionals who can lead you to new clients, and Behance is a common portfolio platform that many use for research.
Yet Facebook is also an excellent platform on which web designers can create important connections, and it doesn’t take as much time as you would think. You may decide that Facebook is not the platform for you to spend the majority of your time for social media marketing, but it still is too valuable to completely pass up.
If you design and develop WordPress themes you may have considered using a WordPress framework rather than creating themes from scratch. Frameworks offer some significant benefits to developers and users, but for those who have not used frameworks in the past the thought can be a little intimidating and confusing. In this article we’ll take a detailed look at theme frameworks, what they are, why you might want to use one, the different types of frameworks, and the leading options.
What is a WordPress Theme Framework?
One of the reasons that WordPress’ popularity grew so quickly several years ago is that designers and developers can create templates/themes rather quickly and easily. Learning how to work with WordPress to create a custom design is fairly easy, especially when compared to some of the other leading content management systems that were popular when WordPress was up and coming.
It’s been a while since we published some good ol’ fashioned vector packs. We’ve been focusing on a new slew of career resources in response to what you all said you needed. But, this week in the Shop, we’ve got some brand new ‘back to basics’ vector packs. Flourish Frame Vector Pack Hot off the […]
Every one of your clients wants to (or at least should want to) stand out from their competition. To be distinguished is to be memorable. Your client’s job is to provide a solid business. Your job as a web designer is to make sure that they get both noticed in the first place and remembered so that they have an audience to whom they can demonstrate their excellence.
Creating a standout website design is not exactly the easiest task. It is much easier to pick a common layout and fill in the blanks or to pick a design trend and build a website around it. Neither of these methods will help you create a website that breaks the mold, though.
When writing most articles, I usually end up on some news blog at some point or another searching for facts, statistics, or a reference to back up my opinion. As a health nut, I often find myself browsing through nutrition or fitness blogs for updated findings on health.
The problem is that many of these informational or news websites make it extremely difficult to do what I do best when I need to digest a bunch of information in a short amount of time: skim the content quickly to pick up the main points. Why is so hard to skim these articles? Because the blogs break up the information into several pages. These multi-page articles (also called slideshow or pagination posts) require me to click somewhere on the page to get to the next section in the article, thereby forcing me to spend way more time than necessary reading an article.
It’s Tuesday! That means we’ve got a couple of gems to share with you from the Shop that were uploaded this week. These new packs are right on trend, so be sure to check them out and get ‘em while they’re hot. Blurred Mobile UI PSD Kit Clean and modern is all the rage right […]
Knowing how to create a strong brand is incredibly important whether you are a freelancer, own an agency, or have just graduated from school. In fact, for many web professionals, their business brand IS their personal brand since they are usually the sole provider of services to clients.
Web designers, developers, SEO experts, online marketers, and other Internet careerists have to make sure that their brand stands out in a unique way. After all, they are competing with thousands of others advertising their web services online. Another part of building a strong brand is the ability to connect emotionally with prospective clients. This way, clients feel more of a connection and even an investment in you, and therefore are more likely to turn to you when they need your services.
You know you’re good at web design, but your freelance business just barely gets by. What could be wrong?
It could be that your freelance business is a hot mess, and you don’t even realize it.
In slang terms, a hot mess is an attractive person whose appearance is messy despite their underlying good looks. The term is often used to refer to stars and other celebrities who are spotted wearing ill-fitting clothes or who make questionable hair, makeup, and fashion choices.
Your freelancing business a hot mess if you are so disorganized that your business is failing despite your underlying design talent.
The thing about a hot mess is that they usually can’t see it in themselves. It takes someone else to point out their questionable choices and bad habits.
Likewise, if your freelance web design business is a hot mess, you probably don’t even realize what’s wrong.
In this post, I’ll point out five questionable “hot mess” business practices that are keeping your design business from succeeding. These bad practices represent some of the worst business choices a freelancer can make. I’ll also explain how to stop being such a hot mess and get your web design business back on track.
How do you get more clients? Build a strong online presence, of course.
If clients and prospects see you online, they are more likely to contact you about web design projects. An easy and cost-effective way to build a strong online presence is through social media.
The only problem with building an online presence through social media is that most freelancers tend to slack off when they are busy. It’s easy to participate in social media activities when your schedule is slow. It’s not so easy to participate when you are rushing to meet deadlines.
Unfortunately, when it comes to your online presence the old saying “out of sight, out of mind” often holds true. If your potential clients don’t see your name mentioned for a while, they are likely to forget about you and hire someone else.
You need a plan.
In this post, I share an easy plan for maintaining your social media presence when you are busy. Best of all, it only takes 40 minutes a day.
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