Knowing how to create a strong brand is incredibly important whether you are a freelancer, own an agency, or have just graduated from school. In fact, for many web professionals, their business brand IS their personal brand since they are usually the sole provider of services to clients.
Web designers, developers, SEO experts, online marketers, and other Internet careerists have to make sure that their brand stands out in a unique way. After all, they are competing with thousands of others advertising their web services online. Another part of building a strong brand is the ability to connect emotionally with prospective clients. This way, clients feel more of a connection and even an investment in you, and therefore are more likely to turn to you when they need your services.