Bloggers typically dedicate a lot of thought and effort into topics that should be covered with their upcoming posts, and rightfully so, but older posts are often quickly forgotten both by the blogger and by readers. As a blog continues to publish new content the archives will grow larger and larger, and for many blogs the archives include a wealth of information and content that is not being maximized.
For most blogs, posts from the archives can continue to be useful for years to come (of course, this depends on the specific content of the post) if they are actually seen by visitors. The archives can be helpful for a number of different purposes, including attracting new subscribers, building a newsletter list, selling products, promoting your own services, promoting affiliate products, selling advertising, and more.
If your blog has been around for a while, chances are you have archives that could be doing more for you, and helping more readers at the same time. If you’re looking to get more out of your archives there are two things that you need to know first:
1. What posts from the archives are already attracting visitors? You probably have some specific posts that attract search engine traffic on a consistent basis, or maybe a popular website or blog linked to one of your posts and it results in a consistent flow of referral traffic.
2. What posts from your archives would you like to get more exposure? Maybe these are you best quality posts that would showcase your expertise, or maybe they would be good for promoting a related product or service.
Tips for Improving Posts That Already Attract Visitors
So you’ve done some analytics research and you know that a few of your posts attract a decent number of pageviews each month without any effort from you. Most likely they get a steady flow of traffic from search engines, but it could be other sources as well. The typical situation is that you probably created a quality blog post, it attracted some links, you haven’t paid any attention to it since then, but it still gets a steady flow of traffic. The traffic is great, but it could be much more valuable to you if that traffic is converted into something specific. That “something specific” will depend on your blog, the subject and content of the particular post, and the approach you want to take with your blog.
Here are some tips for getting more out of these types of blog posts.