Articles tagged as ‘Business’

How to Choose the Right eCommerce Platform for Your Digital Content

If you are a blogger, designer, or budding online entrepreneur, you probably have something to sell. And you might not even know it.

In this age, digital content is all around us. From eBooks to graphic designs to articles, the market for digital content is booming and becoming larger by the minute. Yes, you read that correctly: market. More and more consumers are looking online to purchase everything from self-help ebooks to images for their blogs. With one-click downloads, the gratification is instant for the purchaser. And from the perspective of you, the seller, selling eBooks or digital content is a great opportunity to make passive income – once you create it, all you have to do is put it out there and let it run (OK you’ll need a bit of marketing too).

So how can you take this into the market? Well, it’s fairly simple. All you really need is a digital product, a website, and a top-notch ecommerce platform. Once you have that, the rest is plug-and-play. However, choosing the right ecommerce platform can be challenging, depending on your business needs. But you’re in luck…

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A Guide to Passive Income for Designers

There are a number of different ways to earn a living as a designer or developer. Of course, you could work as an employee for a design studio, you could work as an in-house designer for a company, you could freelance, or you could start your own studio or agency. While those are the most common approaches, they are not the only options. With loads of competition for client work, a growing number of designers are actually using a combination of a few different sources of income in order to earn a living.

You may have heard or read about earn passive income as a designer. In this article we’ll take a detailed look at the opportunities to use your design skills for passive or recurring income…

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How To Build a Telework Team That Gets Things Done

Telework teams are becoming very common these days, especially with the growing amount of tools available to help companies keep remote employees accountable. In fact, an article on telecommuting in the NYTimes.com mentions that “those who work at home tend to put in longer hours and are often more productive.” Small business owners and freelancers can certainly vouch for this and know just how beneficial building a team remotely can be, even if only for single projects…if you have the right team building techniques in place, that is.

The entire process can be a bit intimidating if you have never used a virtual team before now. Hire the wrong members, and you could get burned pretty badly and may even lose valuable clients. Without the right processes, possibly even training, and of course the right technology, building effective teams is nearly impossible.

On the other hand, using team building techniques that have been tested by those who have forged the road before you can make your experience a very positive one. A telework team can save you money, time, and energy, providing you with a much better outcome for your clients than you could have produced on your own.

So, where to start? With the hiring, right? Wrong. Before you ever start looking for your team members, you first need to come up with a plan. The same NYTimes.com article from above points out that telecommuting “works best when a company has developed a plan, including the best technology to use.” The following will take you from the very beginning, your plan of action, to the actual management of your team using the right resources. Of course, you have to decide what works best for you, but these tips should give you a great starting point for the best possible results in building a team no matter the length of your project…

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11 Essential Skills Every Freelancer Needs to Succeed

There is a lot more to being a successful designer or developer than having creative and coding skills. While those skills are a great start, freelancers also need to work on developing other skills, and some of them may not come as naturally to you as others.

In some cases you’ll need these related skills to do a great job for your clients, and in other cases you’ll need these skills to run a successful business or to offer additional services to clients.

In this article we’ll take a look at 10 related skills that designers and developers should not overlook. Chances are you are already pretty good in many of these areas, but some others may present opportunities for you to improve what you have to offer…

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Should You Run Holiday Sales as a Designer?

It’s that time of year again when nearly every business is offering holiday sales and specials as consumer activity increases by leaps and bounds. You may even know of fellow freelancers who offer discounts for the holidays, but is this something that you should do as a freelance designer? Do holiday sales hurt or help graphic design freelancers?

The first thing to realize in order to answer the above questions and ultimately decide whether or not to extend discounts is that every freelancer is different. You have different goals than the freelancer just down the street from you. And not just because you are a graphic or web designer. Discounts may work for the web designer across town but not for you – it all depends on your unique situation…

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5 Successful Freelancers Share the Secrets to their Success

What defines success and “making it”? Not everyone has the same definition for successful freelancers. For some, it could be to become wildly famous in the industry. For others success may come when they can pay their bills as their own boss. For still more, a successful freelancer may be one who works with lucrative or infamous clients.

The freelance graphic and web designers and developers below fall into at least one of these above categories for freelance success. Some of them were formally trained and some self-taught. A few of them worked for agencies before going freelance. Others have been freelancing from the beginning. They all seem to specialize in more than one skill set, even if they have one niche that seems to draw them most of the time. One thing is for sure, though: each of the following stories are quite inspiring…

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7 Actionable Ways to Build a Strong Client List from Scratch

build your design business

You’ve undergone the army training on Codecademy, you’ve read every possible article there is on A List Apart, and there isn’t a single Photoshop brush that you haven’t tried already. You’ve excelled in graphic design, and you’re ready to take on some new clientele, possibly your first ever.

We read and we learn that selling something is as easy as sending out an email to multiple companies at the same time, or we get told that websites like 99designs is where the elite is residing and that, if we would like to make a lot of money and have great reviews, we should apply for every single job, because working hard is what it is all about.

In my experience, it has been more than sending out emails or reading blog posts on how to become a sales expert. It has been hard work combined with dedication and ultimately, the craving for achieving my goals as well as having fun while doing it. Lets dive into some starting points for designers who are looking to expand their horizon.

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68 Easy Ways to Promote Your Design Services for a Steady Flow of New Clients

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With the huge amount of freelance designers, small studios, and agencies out there offering web and graphic design services it can be difficult to maintain a steady flow of new clients.

While it would be nice to have all the clients you need coming to you for work, the reality for most designers is that some type of promotion, marketing, or networking needs to take place in order to maintain a full work load.

The good news is that there are plenty of different ways you can go about promoting your own design services. Some are more aggressive than others. Some will require only a small amount of your time, and others will require more time and/or money.

In this article we’ll look at more than 65 different things you can do to promote your services. Of course, this is not a suggestion that you need to do all of these things, but if you are looking to pick up more client work browse through the list and find some options that are a good fit for you.

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The Secret to Telling a Memorable Story With Your Brand

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Good stories leave a lasting impression. Even if the audience can’t remember exact details, years down the road, they will still remember if it was “awesome,” “horrible,” “sad,” “funny,” and even to what degree of emotion the story evoked. Brands who have a strong story provide the same long term results as a movie or story. And just as with a poor or boring story that is easily forgotten, a brand without a stand out story is quickly forgotten and replaced.

Graphic designers, web designers, web developers, illustrators, design agencies, and others in the graphic design field have to stand out from the competition. If you have a unique skill set, then you probably won’t have trouble finding work or clients. But web designers and graphic designers seem to be found in abundance these days, so creating a brand that prospects and clients remember long after an encounter with you is vital.

Turning your graphic design brand into a memorable story is one powerful way to stand out from the online sea of designers. With a strong story, you make yourself more personal and, therefore, easy to approach. You make yourself real, and clients want to connect with real people, not a company. A story told well also evokes strong emotions, which last longer than a plot line, making it that much more likely that customers will remember you years down the road…

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How to Stop Putting Off That Rate Increase and Double Your Income

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You know that popular story? The one about the brilliant creative genius who lives in a run-down one room apartment because he or she can’t afford anything more. That artist is starving, but never fear, the story always has a happy ending right? Once the artist dies, their work will be appreciated and they will become a household name and live forever in the art history books!

But wait a minute. There’s something very wrong with this scenario.

First of all, it’s not a happy ending if the artist has to die to succeed. Secondly, I don’t want to live like that. Do you? The story makes a good plot for a novel or a movie, but it’s not something any of us want to live. And we shouldn’t have to. Don’t live this stereotype!

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