Articles tagged as ‘Design Process’

How to Keep Common Editing Goofs from Ruining Your Great Design

Oh no!

How did you miss it? The client’s name is misspelled on the design you turned in. How embarrassing.

You spend a lot of time your designs. As a result, your designs look great. And your clients love them.

There’s something they won’t love, though. That’s an editing goof. Yet, probably because they’re not focused on words, many designers overlook the importance of editing the copy that goes with their design.



7 Top Tips for Balancing Multiple Web Design Clients

Being a freelance web designer can be a bit like being a juggler. By that I mean that most of the time you have more than one web design project you are working on. You have to keep all of your projects going and on schedule. The juggling act can be a real challenge.

Juggling Multiple Clients

If you come from traditional employment background, balancing multiple clients is probably new for you and it will probably require you to change your attitude and your work habits.

In traditional employment, the employer assigns projects to you based on your current project. They also tell you which projects are most critical and which are not. If they’re a good employer, they’ll also make sure that you’re not too overloaded and provide you with constructive feedback.

As a freelance web designer, things are completely different. You’re responsible for finding projects to work on. It’s very easy to accidentally overload yourself. In addition, many clients do not provide feedback. And not only do you have to keep one organization happy–it’s likely that you will deal with multiple clients, often at the same time.

If you’re having trouble balancing multiple clients, this post can help. In it I provide seven tips to help you work more effectively with multiple clients.

If you liked this post, you may also like 7 Tips for Prioritizing Tasks Effectively.


Is Responsive Design Still King in Today’s Mobile Age?

Asking the question, “Is responsive design still king in today’s mobile age?” requires some explanation. The first bit of information necessary for this question to make sense is the fact that mobile device use has increased exponentially in the last few years. According to an infographic from DigitalBuzzBlog, in May 2011 only 35% used a smartphone and 17% still had no cell phone, but by May 2013, these numbers had increased to 56% smartphone users and only 9% without a cell phone. In fact, mobile web use is growing 8 times faster than use in the 90’s and 2000’s. And half of average global mobile users access Internet primarily or exclusively on a mobile device. So a website that works for a mobile device, which include tablets, is necessary for any company to remain accessible and competitive today.


How to Improve Your Focus and Get More Done

Did you ever wonder why you are more productive on some days than on others?

A lot of the time it’s focus. Many of us are more focused on some days than on others. When we lack focus, we tend to work more slowly.

You may think that you can’t do anything about how focused you are. You may think that you just have to live with however focused you happen to be at any given time.



How to Deal Effectively with Drastic Deadlines

Do you have a deadline problem? No matter how much time you have to do a project, do you always feel rushed? Do you frequently deal with deadlines that seem too drastic?

Don’t worry. You’re not alone in your deadline struggles. Most freelancers have trouble with deadlines at some point in their freelancing career. Web designers and developers are no different. In fact, most of them deal with tight deadlines all the time.


Dealing with deadlines can create a lot of stress. Nobody likes to miss a deadline.

Fortunately, there are some tactics you can use to effectively deal with most deadlines–even drastic ones. In this post, I take a look at 19 of those tactics–focusing on what you can do before, during, and after your project.

If you like this post, you may also like 7 Tips for Prioritizing Tasks Effectively.


How to Keep Your Design Project Estimates from Being Guesses

Estimating design projects is a time-consuming process. But a good estimate can mean the difference between a profitable design project and a costly project failure.

Creating an accurate estimate can be a lot of work, especially if you’ve never worked for that particular client before.

Photo of a sign for estimates.

Sadly, for many designers project estimates are little more than guesstimates. This is a real shame because it takes a lot of time to create even a bad estimate.

In this post, I’ll share three techniques for creating more accurate project estimates. I’ll also share some tips and resources to make your estimates more effective.


How to Take Back Your Time & Increase Your Productivity — Plus 11 Great Productivity Tools

Did you ever finish a day of hard work and feel like you got nothing done?

Believe me, you’re not the only one. Time management is a challenge for many professionals, and web designers are no exception.

If you’re also a freelancer, how well you manage your time may also affect how much you earn. So, it’s important maximize your productivity whenever you can.

Unfortunately, we all have many demands on our time. Often, it’s the little things that slow us down the most–things we might not even think about.

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In this post, I’ll show you how to increase your productivity by identifying three common problems that keep us from being as productive as we should be. I’ll also share 11 productivity tools to help you get better control of your time.


Why Designers and Content Strategists Need to Work Together

Content creation, content strategy, content marketing–these are all trendy terms right now, but nothing that web designers need to worry about, right?


Design and content are two sides of coin. They are both necessary for an effective website.

Imagine yourself in a grocery store searching for a package of flour. On the shelf, side by side, are two bags. Both bags contain the identical type and amount of flour. Both bags cost the same amount of money. But one bag is beautifully designed with an eye-catching graphic. The other bag is plain beige and the only design element is the word “Flour” in a plain font.

Which bag would you be most likely to notice?

As designers, you probably realize that bag with the eye-catching graphic is more likely to catch a customer’s eye. The well-designed bag is probably also the package of flour you bought.

Web design is like product packaging. Good design determines whether the content reaches its intended audience. Bad design means the content is likely to be ignored.

In this post, we explain why content strategists and designers need to work together. We also share some tips to help you add content strategy to your design process.

If you liked this post, you may also like Why Writers and Designers Need Each Other.



5 Excellent Options for Creating Proposals

A major part of being able to secure clients for design projects is the ability to present proposals and communicate with clients who are trying to decide which designer to hire. Having a professional-looking proposal that provides the right details for clients will help to increase your conversion rates and to land more work.

There are a few different web apps that exist for the purpose of helping with the creation and the management of proposals. In this post we’ll take a look at the leading options, along with some templates for printed proposals.




Top Wireframing Tools Every Designer Needs to Consider

As an ardent designer, I am sure you might have experienced the tedious task of gathering feedback on page layout and navigation. Web design requires proper planning and communication for completing the project fruitfully. To assist you throughout and to make your web designing process uncomplicated, you need a wireframing tool.

Using a wireframing tool is indeed a fast and easy technique to plan the layout and to easily communicate your ideas with the clients. This part of design supports the entire web design process starting from its preliminary stage. Its unique ability to detect any errors at the early stage has made wireframing a valuable practice for web designers worldwide. While there are numerous wireframing tools available over the internet, locating the most prominent ones can be a daunting task. With that in mind, here I am going to give you a sneak peek into the top tools every designer should consider.


Balsamiq is a rapid wireframing tool that allows the users to create sketch-like mockup designs for websites and applications. With 75 pre-built controls to select from, this amazing tool helps you to design anything from a super-simple dialog box to a full-fledged application ranging from a simple website to a rich internet application.


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