Content creation, content strategy, content marketing–these are all trendy terms right now, but nothing that web designers need to worry about, right?
Design and content are two sides of coin. They are both necessary for an effective website.
Imagine yourself in a grocery store searching for a package of flour. On the shelf, side by side, are two bags. Both bags contain the identical type and amount of flour. Both bags cost the same amount of money. But one bag is beautifully designed with an eye-catching graphic. The other bag is plain beige and the only design element is the word “Flour” in a plain font.
Which bag would you be most likely to notice?
As designers, you probably realize that bag with the eye-catching graphic is more likely to catch a customer’s eye. The well-designed bag is probably also the package of flour you bought.
Web design is like product packaging. Good design determines whether the content reaches its intended audience. Bad design means the content is likely to be ignored.
In this post, we explain why content strategists and designers need to work together. We also share some tips to help you add content strategy to your design process.
If you liked this post, you may also like Why Writers and Designers Need Each Other.