Articles tagged as ‘Design Psychology’

How to Improve UX Design with A/B Testing

If you’ve kept up with design news the past 5-6 years then you should know about A/B testing. This is where two or more page designs are created and offered to a split percentage of visitors. Various metrics are tracked and designers can select a design style based on which features perform the best. It’s a wonderful technique for designers but does require some practice to fully understand.

These tips are geared towards designers who want to learn more about A/B testing as it relates to web design. Every designer is constantly trying to better himself or herself, but self-betterment takes work. You need to be confident with your existing skills and push forward to learn more about user experience design. A/B testing is just one of these skillsets which can improve your value as a web designer…

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7 Psychological Traps that Hold Web Designers Back

7 Psychological Traps that Hold Web Designers Back

Let’s talk about self-confidence and psychological misconceptions that may hold web designers and web professionals back from getting ahead in their career.

When it comes to daily routine tasks most of us are not that diligent and logical as we used to think (or want to think). Everybody knows what to do, but somehow we try to avoid following our own pretty plan. The good news is that most people are actually able to get themselves together and control the balance of work and rest. However, there are some creative beings who are just too creative for that – they feel depressed when they need to strongly manage their activity. You must admit that such feeling is pretty much one of the biggest traps for all of the beginnings.

Whether you are subjected to psychological stress or not it’s always better to know the threats that can hurt you (even if you think they have nothing to do with you). So let’s go ahead and examine the most typical self-confidence failures and try to find the solutions that everybody can accept and apply…

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The Psychology of Color in Web Design

Web design needs to do several things at once. It must look good. It must make sure the navigation of the website is clear. It must hold an internet user’s attention for as long as possible. And it must gently lead the user down the conversion funnel, quietly urging the user to do whatever action the site owners have as the goal of the site.

Because web design needs to have an influence over people’s behaviour, more and more designers have been looking to the psychology of color to help them create websites. They can play on cultural references to suggest trust, urgency or mystery to the target audience.

Read on to find out which colors are associated with which feelings. Please note, cultural differences can also have a big impact on these details.

Red

Red is a stimulating, exciting color. It is associated with passion, power and sometimes anger. It can be used for warnings or to show danger, but it can also suggest strength, determination and boldness.

Warmer reds, like brick or maroon, and strong and comforting – good for sites that want to suggest the lasting qualities of a brick wall. Brighter reds, like true red or tomato, are great for youthful websites that want to suggest energy and eagerness to leap before they look.

The Psychology of Color in Web Design

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