User interfaces are made first-and-foremost to fulfill a user experience. This can be achieved with very basic elements, but is often dressed up with colors and textures. The use of design colors for digital UI work is tough to understand without practice. But in this post I’d like to look into how color can be […]
Articles tagged as ‘Design Psychology’
Studying the psychology of color is crucial for maximizing your site’s web design. Using the right colors can help put your customers in the frame of mind that compels them to take action. Color has the power to improve conversions by grabbing customers’ attention and triggering the right emotions for sales.
Colors often define the public’s perception about your brand and what you stand for. However, the ultimate question remains unanswered: Which color is right for my brand? What color should I choose for maximum impact?
It’s important to understand that the psychology of color plays a big role in persuasion. Keep in mind that persuasion is different from coercion, manipulation, or simply being pushy. Instead, it’s about bringing the change in attitude necessary to encourage customers to take action. In this case, the action would be a conversion or purchase.
Of course, an essential aspect of the psychology of color is value. If devoid of value, your products or services won’t sell regardless of the color scheme. For the psychology of color to work in your website’s favor, the content, design, loading speed, call for action, and other landing page factors must work in tandem…
If you’ve kept up with design news the past 5-6 years then you should know about A/B testing. This is where two or more page designs are created and offered to a split percentage of visitors. Various metrics are tracked and designers can select a design style based on which features perform the best. It’s a wonderful technique for designers but does require some practice to fully understand.
These tips are geared towards designers who want to learn more about A/B testing as it relates to web design. Every designer is constantly trying to better himself or herself, but self-betterment takes work. You need to be confident with your existing skills and push forward to learn more about user experience design. A/B testing is just one of these skillsets which can improve your value as a web designer…
Let’s talk about self-confidence and psychological misconceptions that may hold web designers and web professionals back from getting ahead in their career.
When it comes to daily routine tasks most of us are not that diligent and logical as we used to think (or want to think). Everybody knows what to do, but somehow we try to avoid following our own pretty plan. The good news is that most people are actually able to get themselves together and control the balance of work and rest. However, there are some creative beings who are just too creative for that – they feel depressed when they need to strongly manage their activity. You must admit that such feeling is pretty much one of the biggest traps for all of the beginnings.
Whether you are subjected to psychological stress or not it’s always better to know the threats that can hurt you (even if you think they have nothing to do with you). So let’s go ahead and examine the most typical self-confidence failures and try to find the solutions that everybody can accept and apply…
Web design needs to do several things at once. It must look good. It must make sure the navigation of the website is clear. It must hold an internet user’s attention for as long as possible. And it must gently lead the user down the conversion funnel, quietly urging the user to do whatever action the site owners have as the goal of the site.
Because web design needs to have an influence over people’s behaviour, more and more designers have been looking to the psychology of color to help them create websites. They can play on cultural references to suggest trust, urgency or mystery to the target audience.
Read on to find out which colors are associated with which feelings. Please note, cultural differences can also have a big impact on these details.
Red is a stimulating, exciting color. It is associated with passion, power and sometimes anger. It can be used for warnings or to show danger, but it can also suggest strength, determination and boldness.
Warmer reds, like brick or maroon, and strong and comforting – good for sites that want to suggest the lasting qualities of a brick wall. Brighter reds, like true red or tomato, are great for youthful websites that want to suggest energy and eagerness to leap before they look.
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