Articles tagged as ‘Design’

The Role of Web Design in Conversion Rate Optimization

Most marketing services try to sell you traffic. They will tell you that if you let them do certain things, you will receive a truckload of traffic. But, what they may not tell you is that just getting traffic is only the first part of the job. Those people visiting the site must convert. Well, realistically not everyone is going to convert, but at least some of them must turn into your loyal customers. While SEO, advertising, social media and a range of other activities can get you traffic, eventually your site must be good enough to capture their attention.

It’s clear to most that conversion rate optimization is extremely important and invaluable. In this post, I’ll discuss ways that web design can affect your conversion rate and the importance of keeping up with these changes…

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Is There a Sense of Visual Balance in Your Web Design?

Balance is all about harmony. So, when you see something that looks nice with a sense of consistency and similarity, most likely you observe a perfectly balanced composition. It can be an object in nature, a painting, a building, a photography or even a website.

In this article, we’d like to draw your attention to visual balance in web design. You probably already know what balance is, but visual balance in web design may sound tricky to you. When you were a kid, you learned to ride a bicycle and fell down several times due to a lack of a balance (though your body remembers the importance of balance). However, let’s take a look at this phenomenon from another point of view–i.e. as it relates to web design…

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45 Free Retro and Vintage Fonts

The vintage and retro inspired style is popular for web design as well as for other types of graphic design. Font choices are important if you’re hoping to create a retro or vintage feel, and fortunately there are a number of free fonts available that can easily give you this look.

In this post we’ll showcase 45 free fonts with a retro/vintage style. If you’re looking for vintage fonts to use in your own designs, you’ll surely find a few here that will suit your needs, and you won’t have to buy premium fonts. As always when you are using free resources, be sure to check the license to verify that your intended use is allowed…

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36 Beautiful New Calligraphy Fonts for Designers

Having the right fonts is critical to successful graphic design. Fortunately, there are a lot of quality free fonts that are available for use. In this post we’ll feature 25 calligraphy fonts for download. When you’re in need of a script or calligraphy font, the choices showcased here will provide plenty of variety. Although they are all calligraphy-style fonts, there are different styles represented…

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Ghost Buttons: Will This 2014 Design Trend Reign in 2015?

Now I know that a ghost button is a true trend of 2014. But some weeks ago, we all had heard nothing about this strange wording. I mean, I wrote web design related posts describing new empty buttons that are rather cool from my point of view. What a great surprise it was for me to find out that many designers have been working (simultaneously?) on new websites using this kind of button style, because now out of nowhere, we see tons of examples around the web. The web apparently needed a new thing to go crazy about! Thus I decided to perform some research to be able to tell you more about ghost buttons in web design and provide insight into whether this design trend will continue in 2015…

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22 Incredible Amazon Redesign Concepts

While Amazon.com started out as a small ecommerce store selling only books, it grew into the world’s largest retailer in a relatively short amount of time. This impressive company has now expanded into a retailer of almost any product you could ever want or need (including fresh groceries), publishing, instant streaming, and much more.

Being in the spotlight makes it, of course, vulnerable to criticism, including the design of its website and apps. But many of these critiques are not over-reaching since it wouldn’t be hard to find many to agree the site is a bit cluttered.

As such, lots of different Amazon redesign concepts have emerged over the past few years. Some create an entire new look for the site. Others only make a few changes to the interface to clean up the design a bit. And while all have differing opinions on how Amazon and its apps should look, all support the similar idea that it may be time for a touch up to the Amazon designs. Let’s take a look!…

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30 Inspiring Facebook News Feed Redesign Concepts Worth Sharing

The Facebook news feed has needed an updated look for awhile now. It’s understandable, though, that Facebook hasn’t redesigned the site. Users have learned the layout, buttons, and links. A redesign, especially a major one, could meet with lots of protests and complaints. I wouldn’t want to deal with all of that.

On the other hand, a redesign would probably provide Facebook with a huge publicity boost that would be worth the angry tweets. And, let’s face it, anyone who felt strongly enough to boycott Facebook would be back once they got to the unbearable stage of withdrawals.

But, there is no rumor in sight to indicate Facebook will make a change any time soon. Still, it’s fun to play “what if,” which is what we can do with the following Facebook redesign concepts. The following concepts are really impressive, even those that are a bit incomplete. Yet, even the ones that leave out some key elements that would need to be included give us a good glimpse of just how fun a new design could be. Some of these redesigns are even of the iOS and Android apps, which are also a bit outdated.

So, take a look at these Facebook redesign concepts…

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How to Design a Website to Maximize Conversions

I’m often asked how to design a website that will maximize conversions. Obviously several factors exist in this process, such as your product and customer base, but there are a few basic tips that can help across the board with every web design.

First of all, creating a laser-focused design requires a keen eye for balanced interfaces and natural rhythm, and practice can get you into a familiar process. But questioning your own process is the key to going beyond the ordinary to reach the extraordinary. Web design from a marketer’s perspective often seems like a cheesy sales gimmick – unfortunately this is often the case. Although a well-converting layout is acutely more important, a well-crafted design can only enhance the user experience.

It cannot be overstated that the composition of a website is critically important to successful user conversion rates. That being the case, I’d like to state a few helpful ideas for building websites with a direct focus on user conversion rates…

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Ultimate Guide to Color Theory for Designers

If a picture is worth 1000 words, then how much can we say about an interface? Well it turns out quite a lot, and there’s often many different topics worthy of discussion. One such topic is color theory which comprises the basic techniques of picking a matching color series.

This guide explores the subject of color relative to web and graphic design. The information is meant to be introductory while also getting into more applicable topics for digital designers. Advanced color theory is something best learned through practice rather than theory, but in order to improve, you have to start somewhere. Along with helpful tips and ideas for designing with color, you’ll also find plenty of valuable resources interspersed throughout the article…

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Ultimate Guide to Responsive Web Design

When I think of responsive web design I think of Transformers: Websites in Disguise. With one set of code you can build a website layout that runs flexibly from desktop to mobile. But instead of fighting off Decepticons we’re fighting an even worse antagonist known as bad design.

Responsive web design is still a fairly new concept which has grown in popularity because it fills a void. Back when CRTs were crushing our desks and cryptic dial-up tones connected us to cyberspace it was a pleasure just to access the Internet. Design was important but didn’t have a prodigious overzealous support group…

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