11 Leading Tools for Free Website Analytics
Every website owner or marketer needs to know what is going on with their website and visitors in order to know how to improve and get better results. Website analytics tools can provide data and show trends that will help you to know what to do to see the results improve over time.
When it comes to analytics you have a lot of options from which to chose. In this post we’ll show 11 of the leading free options (of course, there are other options that are not free) and give a brief description of each.
Google Analytics is leader among free analytics tools, and with good reason. Analytics is free to use on any website with no limits on pageviews that can be tracked or reports that can be generated. Basic users can get info on how many visitors and pageviews their site is receiving, what sources are sending the traffic, what search phrases are resulting in visitors, and other basic information like bounce rate. More advanced users can set up goal tracking, create custom reports, set up pivot tables and more. For new users Analytics can be a little intimidating because of how much data is available, but the basic reports are easy to find and understand.
AWStats is one of the most popular alternatives to Google Analytics, and it comes installed on many hosting accounts. It is completely free and is distributed under the GNU General Public License. AWStats provides detailed information on your visitors, browsers used, operating systems used, and screen size in addition to typical stats like visitor and pageview counts.
Piwick is an open-source real time analytics program. Piwik aims to be an open source alternative to Google Analytics, and is already used on more than 150,000 websites. Piwik is a PHP MySQL software program that you download and install on your own webserver. Because of this, the installation process is a little more involved than Google Analytics, but for those who do not like the idea of sharing all of their data with Google, Piwick is a good alternative.
Grape is a free, open-source program that is currently in beta. Grape provides basic statistics like visitor numbers and referral sources. It may be a good option for those who are interested in a simple open-source option.
Trace Watch is a completely free stats program that provides real time data. It provides all of the basic data and statistics, plus you can define your own custom data. Trace Watch also offers some additional features like path analysis to help determine the quality of your navigation, plus you can view detailed information on specific recent visitors to see the exact path they have used.
GoingUp! provides a variety of useful information through features like basic web stats, traffic trend analysis, user profile data, actions and goals, heat maps, inbound link monitoring, Google PageRank tracking, Alexa rank tracking, keyword density tools, page optimizer tools, and more.
StatCounter offers real time stats for free to websites that receive fewer than 250,000 pageviews per month. Paid plans start at $5 per month. StatCounter provides all of the stats you would expect to find, like referral sources, popular pages, entry pages, exit pages, keyword analysis, browser stats, operating system stats, resolution stats, and more.
Reinvigorate is a paid analytics tool that also offers a limited free plan. With the free plan you can track one website with up to 100,000 pageviews per month, and you’ll receive only basic stats. The full version includes real time stats, heatmaps, reports on visitor habits, plus all the standard stats and features.
Woopra is a paid analytics program that also offers a limited free plan. With the free plan you can track up to 30,000 pageviews per month and data will be retained for 3 months. Campaigns, funnels, segmentation and email reports are not available on the free plan. One of the unique features of Woopra is the live chat that allows you to interact with your site’s visitors.
Linktrack provides real time stats like ad tracking, click tracking and impression tracking. You’ll use Linktrack to create a link and it will track and report on the link’s activity. A free plan is available, as well as premium plans starting at $6.95 per month.
SmarterStats is analytics software from SmarterTools. A free version is available as well as professional and enterprise editions. The free version is well loaded, but it doesn’t allow multiple sites per server like the professional and enterprise editions.
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