Logos are more than a wise combination of text and graphics. They represent the brand. The three vital attributes of a functional logo are – that it must be easy to interpret, simple in design, and of course attractive. Many times logo designers get caught up in the rush to add many frill elements to build robust logos. Well, in my opinion, you must never do that. Remember the rule – K.I.S.S (Keep It Simple Stupid).
One of the techniques you can implement is to wisely make use of ‘negative space’. When done properly, this space adds more depth and perspective to your brand logo. If you are struggling with the design of your logo or want some improvisation just scroll down this list of 25 clever, inspiring and beautiful logos that use negative space.
This is one of my favorite because it is simple, cute and uses basic colors to seek attention. Nexcite’s brand identity is aptly conveyed via the logo – a refreshing beverage that kicks energy in you as soon as you consume it. The heart and the red color in the logo states that the drink is often marketed as a romantic drink from Sweden with love.