How to Set Up a Domino Effect of Traffic

dominoesDo you think your blog doesn’t have enough traffic to become popular with major social media sites like Digg, StumbleUpon and I don’t normally have a huge amount of traffic either, but I’ll show you how I was able to get over 34,000 unique visitors in two days without submitting the page to any of the sites mentioned above. And best of all, I think it is a strategy that many of you can duplicate.

With dominoes, before the fun begins you have to strategically set up the pieces. You set them up to flow from one to the next, and to multiply from one into two. As the dominoes spread, those small multiplications add up and suddenly you’ve got a whole mess of them knocked over.

With website traffic, if you’re lucky, the domino effect can happen on its own. But to have the best chance of success you’ll need to strategically put the pieces in place and push the first one to get things started.

With the right strategy even small blogs can maximize social media marketing and create more traffic than ever before. After somewhat accidentally coming across this concept, I’ve attempted the strategy three times, and twice it has resulted in new traffic highs.

How Does it Work?

Social media marketing is used by most bloggers, because if successful it can bring thousands of visitors, new links, and new subscribers in a very short period of time. Contrary to the opinion of some bloggers, having success with major social media sites does not require you to already have a popular, highly-trafficked blog (although that certainly doesn’t hurt).

Many social media sites share users. For example, a user may come across a blog post and submit it to StumbleUpon. Likewise, another user may come across that blog post on StumbleUpon and submit it to Digg. This is one of the keys to the domino effect.

Some social media sites, like StumbleUpon, are easier to have success with, and others are more likely to require a large list of “friends”, like Digg. With StumbleUpon, one person submitting your blog post can lead to thousands of visitors. With Digg, the post is very unlikely to generate much traffic unless it is submitted by a user with a lot of friends (or more accurately, a user who has been be-friended by a lot of other users).

The Importance of 2nd – Tier Social Media Sites

If you’ve done much reading on social media marketing, these statements are probably not new to you. But what many people overlook is the power of 2nd – tier social media sites. There are a number of smaller social media sites that send a significant number of visitors and are easier to have success with than the major sites. Many of these sites focus on specific niches, which can bring even higher quality traffic than say Digg or StumbleUpon.

These 2nd-Tier social media sites are essential to the strategy that I have used to produce the domino effect of traffic. As mentioned earlier, many of these sites share users, and 2nd – tier sites are no exception.

In order to set off the domino effect, I’ve been able to have blog posts become popular with 2nd – tier sites and then have the traffic that is generated from that popularity carry over and result in popularity with major social media sites.

To best explain this, I’ll lay out the strategy that I used (and how it played out) with last week’s post, 77 Resources to Simplify Your Life as a Web Designer. Back in July I started using a 2nd – tier social media site, Dzone, which is a niche site for web designers and software developers. If your post gets to the front page of Dzone it can send about 300 – 600 visitors in a day. (Note: Dzone very strictly enforces that content be on topic. Anything off topic will get nowhere and will probably be deleted. Trust me, I found this out on my own.)

In July I had two posts that became popular on Dzone (83 Webmaster Resources and Find the Perfect Colors for your Website) that also immediately began to rack up a lot of bookmarks, and wound up on the front page of It didn’t take a genius to realize that a large percentage of Dzone users are also users.

While Dzone sends a few hundred visitors in a day, sends a few thousand visitors in the same amount of time. The numbers are obviously higher, but for me the traffic from Dzone was essential and it actually provided a springboard to the traffic from Without the popularity on Dzone, the popularity on would have never occurred.

After I realized the connection between the users of the two sites I started to think of how I could maximize this traffic. To start with, I needed to have a post become popular on Dzone. After using Dzone for a little while I’ve realized certain types of blog posts that are likely to have success. So creating the right kind of content is obviously important.

Setting Up the Domino Effect

In order to benefit from the connection between Dzone and I decided that I needed to optimize my blog posts for users. I did this by adding a large link at the bottom of each post that says “bookmark this on”, and it also shows the number of people who have bookmarked the page (you can see how to use this tool in my post 10 Tips for Making Your Blog Posts More My experience is that this tool is very effective. As Dzone sends a few hundred visitors in a short period of time those visitors will be seeing increasing numbers in terms of how many people are bookmarking with As the number grows, it of course looks more tempting for them to bookmark it as well.

About a month ago I also discovered another site that seemed to have a similar audience to Dzone. CSS Globe (web design related) is a little bit different from most social media sites. There is no voting up or down, but members are able to share their links with subscribers. Adding your link will easily bring 100 – 200 visitors in a day. The audience of CSS Globe also seems to include a high percentage of users.

Now that I feel like it is very possible to get a few hundred visitors from Dzone and 100 – 200 visitors from CSS Globe, I wanted to make sure that the content of the blog post was attractive to those users who also keep their bookmarks with If you spend time on you’ll notice that lists are very popular and draw more bookmarks than the average article. Using numbers in titles also tends to help.

With that in mind, I created a list post that I felt was unique and would appeal to the audience of CSS Globe, Dzone and This part of the plan worked extremely well as 77 Resources to Simplify Your Life as a Web Designer was published late Monday September, 10 and I immediately submitted it to Dzone and CSS Globe (it’s important to get the traffic all at the same time because sites like Digg and factor in how quickly people and digging or bookmarking the page).

It reached the front page of Dzone on Tuesday September, 11. That day Dzone sent 577 visitors to the page and CSS Globe sent 280 visitors. Many of these visitors bookmarked the page with, as I had hoped, and it quickly appeared on the front page of

A decent percentage of visitors who come to the page through all of the sites listed above are also StumbleUpon users, so part of my strategy is to also include a reminder on blog posts for readers to Stumble the page. This is easily done with a button at the end of the post. I’ve chosen to only include links for users to and StumbleUpon because I feel that providing too many links, buttons, and widgets causes all of them to loose effectiveness. and StumbleUpon are the best fit for my audience and I don’t want other buttons to take away from these two.

I knew that if I was able to create a rush of traffic from Dzone, CSS Globe and, someone was bound to submit the page to StumbleUpon and the domino effect would spread again. This also happened like I had hoped, and StumbleUpon sent 9,228 visitors to the page that day.

The final piece of the strategy involved Digg. I use Digg a little bit, but I’m far from a “power user”, so I chose the highly complex strategy to do nothing and hope that someone with a better profile and more friends would submit the post to Digg. If I submitted the post myself there is no way it would have gone anywhere, but fortunately for me someone else with a lot of friends submitted it (thanks Lyndoman, if you’re reading). Digg sent 13,997 visitors that day.

The last part of the domino effect involves what happens after popularity on these sites. Yahoo Site Explorer is currently showing 2,656 links to this page (Technorati is showing 82 links). Some of the links have also brought significant traffic, and many of the sites are not even in English (which I think is an advantage of a list post rather than a long article, although this traffic is probably not the most targeted). PresseCitron has sent 1,346 visitors to date. PopURLs has sent 1,243. Many others have sent smaller amounts.

The Results

In total, the post has had 69,000 pageviews in about 5 days, 25,000 visitors from Digg, 19,000 from StumbleUpon, 4,000 from, 990 from Dzone, and 436 from CSS Globe.


  • My blog doesn’t normally draw enough traffic to have success with major social media sites, and I don’t have enough friends on Digg.
  • Instead of going directly to these sources in hope of thousands of visitors I used smaller, targeted social media sites to quickly send a few hundred visitors.
  • I choose those sites strategically and optimized my blog post to have success with and StumbleUpon.
  • I got lucky with Digg.
  • Lots of other links came as a result of the exposure to this post, and those links together sent a substantial amount of traffic.

I’ve tried this strategy 3 times now in the past 4 or 5 weeks. The first time was with 31 Sources of Quality, Free Icons which became popular with Dzone and and also got a few thousand visitors from StumbleUpon (no love from Digg). That day was an all-time traffic high for me at the time. I tried the strategy again with 89 Community Sites for Webmasters with very little success. And then the third time was last week, which resulted in a new traffic high.

How Does this Affect You?

While Dzone and CSS Globe are not applicable to bloggers in other niches, there are likely some other sites that can accomplish the same thing. All you need to do is find sites in your niche that can send a quick rush of visitors, and try to direct them to submit your page to another, larger social media site. Have a strategy targeting specific sites and you’re more likely to have success.

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235 Responses

Comments are now closed on this post.

  • Toronto Web Developer, June 10, 2011

    What a great and interesting read.

  • kevin, March 30, 2011

    thanks for the’s good to know that there are people out there that aren’t just trying to make money of others desire for success.

  • evan, November 21, 2010

    Amazing Article, Well done, I didnt knew about the digg strategy and I used to post my articles to my digg account with 2 “Friends” in it. I am removing my digg from my auto – post list:)

  • Surrey Web Design, May 29, 2010

    Read this article first time round about 2 hours ago, since then I have been reading loads of interesting articles on Dzone and CSSglobe. great recommendations.

  • Niche Website Beginners, May 29, 2010

    I really didn’t get why social media is such a big deal however, now I see how powerful it can be if you get it right.

  • Lady, May 20, 2010

    good strategy. Very useful advices!!tnx!!!

  • sanek, April 21, 2010

    Digg and StumbleUpon traffic convert is awful

  • Download Photoshop, March 3, 2010

    Very useful and interesting article! Share your experience: how someone managed to collect traffic using this method? Thanks in advance!

  • SACHIN, February 24, 2010

    so what are the best site for bookmarking

  • Padizine, February 11, 2010

    Wow I would have never thought about it that way. But now, after reading it, it makes perfect sense. Thank you very much.

  • Social Networking Software, November 26, 2009

    Yes it is good to get a lot of traffic, however if a lot of the traffic incoming to your site is not interested in the product, it could negatively affect the credibility because of the very little time spent on the site.

  • Serghey, September 16, 2009

    It’s veru interesting strategy. Thank you for information.

  • Vandelay Design, July 21, 2009

    Jump Higher,
    Yes, Twitter is generally a better source of traffic for me than Delicious. Although on days when I have a post on the Delicious front page it sends more traffic than Twitter.

  • Jump higher, July 21, 2009

    Neat strategy. Just out of curiosity (since this post is almost 2 years old) is the “tweet” thing better than now?

  • Website Design Services, July 7, 2009

    Seems like a great strategy. I will have put some blog posts on Dzone!

  • Vandelay Design, June 22, 2009

    It depends what you are trying to do. For selling anything or getting ad clicks, yes it is terrible. There are still other things that the traffic is good for, such as gaining subscribers and link building.

  • LoveLib, June 22, 2009

    Digg and StumbleUpon traffic convert is awful

  • esd ees, June 9, 2009

    […] them can be multiply by 2, 3 or even 10. In fact, second tier sites may be the starting point of a domino effect in term of traffic. Let me explain. Most of the time, people are users of many social media sites. […]

  • 4design, May 26, 2009

    The first time I hear about the domino effect in SEO. It was very interesting! Thank you!

  • FanLib, April 18, 2009

    This is indeed an educational post And I am glad that it has worked so wonderfully with you.

  • Japanese, April 8, 2009

    I also agree with an earlier comment – this is a beautiful looking blog.

  • Bergen, April 6, 2009

    Very educational article. Continue podderzhiat your blog.

  • John, April 3, 2009

    Wow! Thank you. I’ve tried Digg and got nowhere and have just spotted this on Solinkable. Will check out dzone and css globe.

  • Korvel, February 27, 2009

    interesting idea

  • Vista, January 15, 2009

    Digg and StumbleUpon traffic convert is awful

  • blevitra, January 7, 2009

    Thank you!

  • DemoGeek, December 27, 2008

    Excellent strategy…may be a co-incidence, I was thinking about this same strategy couple of days back and came across your post. Even though I got kudos for the excellent content at, I haven’t seen much traffic spikes so far. I might have to try this strategy and see if this can help. Thanks again for sharing such a detailed post.

  • sasha, December 5, 2008

    Good Suggestion, Thanks, i will try

  • Nocom, November 27, 2008

    Thanks for sharing but if you survive traffic you need strategy to keep this up.

  • Гаджет, September 19, 2008

    you should’ve added an article on how to stand those 34k visitors a day :)
    all the traffic is useless if your site is down

  • Popsy, September 17, 2008

    Nice to hear that friends and word of mouth still hold power. Thank you.

  • MasterWong, September 13, 2008

    Very useful information. Thanks in advance. I will be your frequent visitor.

  • Vandelay Design, September 9, 2008

    I had about 250 new subscribers after the first day and a smaller jump the 2nd day.

  • Eric-from-Boston, September 6, 2008

    thats great — I’m interested in knowing what you saw for a spike in RSS/email subscribers?

  • ZaggedEdge, August 16, 2008

    Thanks for telling us about DZONE, i’ll check it out!

  • Michael, August 4, 2008

    It is interesting indeed. I’ve studied your article closely, and I would personally thank you for it.

    I used your view, and add my own social networking site (built in to my website as a substitute to mailing list) developed by Sandy Rowley to maintain users and then generate traffic and good Digg placement with your strategies. I managed to retain 50% of the traffic spike.

    Of course, every people have their own way. But I must say, this article really inspire me a lot.

    Thank you.

  • Astonio, July 17, 2008

    The information is very useful indeed. Thank you!

  • Kari Gray, July 10, 2008

    It’s nice to find real content that’s spelled out to readers who need a 1-2-3 layout of real instructions instead of another “guru” whose trying to get rich off of little known info.

    Thank you for being a contributor to the information super highway and not another snake oil salesman.

    Kari E. Gray, CEO

  • salo, July 7, 2008


  • SLAiPS, July 4, 2008

    Thank you! Its very interesting for me!

  • Wii News, June 26, 2008

    I’ve never tried the smaller sites for myself before. Thanks for sharing your great tips, and congratulations on all that traffic!

  • kazantip, June 24, 2008

    Another interesting article!

  • analis, June 24, 2008

    Awesome! Thanks for the great resources.

  • Kit Homes, June 24, 2008

    This is an awesome articles.Have bookmarked this site as it has so much great information

  • molchun, June 22, 2008

    and me too!!, believe me your blog its awesome!

  • Sergei, June 19, 2008

    Good strategy, with you it completely agree. Thanks for the Post

  • Helen, June 16, 2008

    Really interesting article, I will try the idea!

  • mariakom, June 16, 2008

    Agree that it is rather an eductional topic, but it contains quite an interesting ideas, espesially about the Domino effect

  • Biodun, May 27, 2008

    Awesome! Thanks for the great resources.

  • Kran Manipulyator, May 27, 2008

    […34,000 unique visitors in two days…]
    its not real, but article whery intersting – thanks

  • Скачати Ігри, May 27, 2008

    Another interesting article!

  • Suzuki, May 12, 2008

    This post is joke

  • Amid, May 11, 2008

    It is very interesting

  • Andres, May 11, 2008


  • Jaky, May 3, 2008

    really usefull !thanks

  • Honey, May 2, 2008

    Looking Great, really usefull to!

  • Phoneman, April 21, 2008

    Thanks:) It’s article is good and interesting for me.

  • Dmitry, April 21, 2008

    I have a software product for designers and will try this strategy for it. Thank you.

  • Mps, April 19, 2008

    I will try to make the wave on social sites.



  • marsooo, April 12, 2008

    I like it..:) Tnx!

  • SpotOn SEO, April 11, 2008

    Very informative article! Great job!!!

  • Cliff Posey, April 10, 2008

    I got a lot from this information but I am the only one working on my site so it would be beneficial to know the which step should be done first.

  • sheds, April 9, 2008

    Good Suggestion, Thanks, i will try

  • VideoChatSoftware, April 7, 2008

    Very interesting post and great blog. I bookmarked this page. Big thanks for this helpful article!

  • moserw, April 5, 2008

    Interesting finding and a great concept. Cannot wait to try it out for myself. Thanks for sharing.


  • Jak, March 25, 2008

    Very interestingly, it is necessary to try

  • Eugene, March 23, 2008

    Hmmm… Smaler sites? I’ll try, thank you :)

  • funkyman, March 20, 2008

    very usefull
    in bookmarks!

  • English beefeaters, March 20, 2008

    thanks for the information. that will help anyone, and with a bit of sense and reserch I ma sure that we can all benefit from the information

  • Geoff, March 16, 2008

    very excited about your success.

    I would very much like to have a go myself however I am unable to lacate where to make my post. Could you please help?

    Thanks in advance

  • nitos, March 15, 2008

    tried it.. didnt work!.. :(

  • enfopedia, March 15, 2008

    Great article, I will defiantly try this strategy.

  • PromPol, March 13, 2008

    Omg! Tnx ))) I will try this method ))))

  • Dmitri, March 10, 2008

    Thanks for thise good article.

  • Да, помогают такие статьи, я вот только начинаю, и с удольствием читаю ваш блог

  • Tours, March 6, 2008

    this is a real great research and good job. useful, informative.. good.

  • Bezon, March 5, 2008

    Wow! It’s really interesting and very useful. Let’s try it :)

  • jeka, March 4, 2008

    Very Good site Thanks

  • Live Support, March 3, 2008

    Just another interesting idea. :-) Thanks

  • Buy prescription meds, March 2, 2008

    Interesting post, a lot of usefull things.

    Thanks a lot!

  • VirginityLoss, March 2, 2008

    Very useful. bookmarked

  • Bruce, March 2, 2008

    Very interesting.Thank you!

  • NETO, March 1, 2008

    How to Set Up a Domino Effect of Traffic rulezz!!


  • interesting post

  • Книги о деньгах, February 29, 2008

    Very interesting. Gathered a lot of new. Thank you!

  • jont_hu, February 28, 2008

    I agree with u 1000000% :)

  • ariston, February 28, 2008

    I will try this in Russia – i think it could bevery helpful, thanks

  • Donna, February 28, 2008

    Interesting post, a lot of usefull things.

    Thanks a lot!

  • Buy a Robot, February 28, 2008

    Interesting! I’ll try to realize.
    Thank you!

  • autologon, February 27, 2008

    “I no believe”

  • Red, February 25, 2008

    I’ll try to do it too

  • Penelope, February 25, 2008

    Awesome, great job. I’ll try to do it, thx ;)

  • notfidel, February 24, 2008

    “34,000 unique visitors in two days” – hmmmm. Really good work!

  • music, February 24, 2008

    Public acceptance, both in its features and pricing, in short people need the product.

  • Doc, February 9, 2008

    We will try this – very helpful ideas, thanks

  • nitos, February 4, 2008

    and me too!!, believe me your blog its awesome!

  • Andy MacDonald, February 4, 2008

    What a fantastic post. Some great ideas you have mentioned there, all of which im about to try with one of my new blog posts, so thanks very much. Keep up the good work. You will have a loyal reader for life in me!!


  • Beton, February 1, 2008

    Big list. Bookmarked!

  • Mr. Javo, January 30, 2008

    Excellent information, I will get some tips. Certainly, StumbleUpon is a great social media network :).

  • Teasas Tips, January 30, 2008

    Great advice. I have had success with StumbleUpon and Mixx and a smaller site Mahalo. Thanks for the info.

  • Nitos, January 30, 2008

    hey thanks a lot!
    I have a spanish blog.. and I have to find the right niche..
    its very complicated to find a spanish niche.. there are major spanish social media sites.. but they work like digg..
    although thanks!

  • Sarex, January 21, 2008

    Great post! Thank you for all tips. I will try to make the wave on social sites.

  • Hans, January 8, 2008

    We will try this – very helpful ideas.

  • craig, January 5, 2008

    to build a kick ass website and to have traffic flooding to your website i recommend using to all your web publishing needs.

  • Günther, January 2, 2008

    Are these ideas also relevant for europe blogs ? Or do you have a more improved idea to successful traffic improvement for europe blogs ? Especially german written blogs ?

  • Peter, January 2, 2008

    very useful ideas – keep on tracking

  • Herrmann, January 2, 2008

    good and relevant thougths – very helpfull

  • Keith, December 18, 2007

    Nice article – many thanks.

  • rush, December 17, 2007

    nice share

  • ian, December 17, 2007

    nice tips to share

  • Greg, December 14, 2007

    I will try this and let you know if it works.

  • Matt Ellsworth, December 13, 2007

    great overview – and I think you are spot on about the importance of the other sites to help push you up in the toher ones.

  • Dating, December 12, 2007

    Thanks for sharing your solution of getting traffic. Indeed the domino strategy seems very possible. As that saying, crazy enough to work :)
    Good article

  • Paul, December 4, 2007

    Great article. Thanks for sharing so many useful ideas.

  • High Technology Age, December 2, 2007

    I guess for something’s that you like (content, etc)
    makes a huge difference, I’m glad you seems to enjoy it. :)

  • Free webmaster ebooks, November 22, 2007

    this is a real great research and experimentation. What you have suggested is just huge to achieve in 48 hours. At the same i would correct my mistakes in social media using this post. I used to submit my post to stumble and digg and never to delicious.

  • Vladimir, November 12, 2007

    Very useful article, going to try some of the methods!

  • Web Promotion, October 21, 2007

    Great site keep up the good work

  • Vandelay Design, October 3, 2007

    Thanks for visiting. I hope you can use this info.

  • Geoff Lord, October 3, 2007

    Hi there

    thanks for the information. that will help anyone, and with a bit of sense and reserch I ma sure that we can all benefit from the information.


    geoff Lord

  • Vandelay Design, October 1, 2007

    Thanks for taking the time to visit. I certainly wasn’t able to read all of them either. I think a big part of it was creating a title that would make people want to click.

  • Jonathan Kok, October 1, 2007

    I must say I was sort of biased and was a little busy when i reviewed the posts but I never did read your posts out of the so many other posts that were posted on the DailyBlogTips site.

    I’m so happy you won and that I had a chance to see this great post.

  • health, September 28, 2007

    yes i know about that list but i hoped there are more than 1 health social sites :) thanx

  • Vandelay Design, September 27, 2007

    the best list that I know of is at, although I’m thinking of putting together my own list since several people have asked.

  • health, September 27, 2007

    forgot to say…GREAT POST!

  • health, September 27, 2007

    where can i find a list of those smaller niche social bookmark sites, health niche orientated to be more precise

  • Vandelay Design, September 26, 2007

    Thanks for the vote! I’m sure the money will get put to good use.

  • Karthik, September 26, 2007

    Congratulations on winning the project at Daily Blog Tips!
    I’m glad atleast one of my votes was important ;)

    Hope you put the money to good use :)

  • Dean @ Technical Itch, September 25, 2007

    Great in-depth article. Thanks for sharing this information. I’ve never thought about tapping into some of the smaller niche bookmarking sites before. Something to explore further. I stumbled your post too ;-)

  • Symbian, September 25, 2007

    Great post! Thank you for all tips. I will try to make the wave on social sites.

  • vincent, September 25, 2007

    Thanks for the Tips Vandelay

  • Madhur Kapoor, September 23, 2007

    Nice article , never knew about these smaller sites .

  • Brian, September 21, 2007

    Great post – it’s always nice to hear a success story! :)

    I gave you a stumble as well – let’s see if we can keep that momentum going. ;)

  • Average Joe Blogger, September 20, 2007

    Excellent idea and strategy. Stumbled.

  • Vandelay Design, September 19, 2007

    Yeah, it would be a great post. Tropical SEO has the best one like that so far.

  • mike b - geeks, September 19, 2007

    I smell a great post!!

    50 of the best ‘unknown’ 2nd – Tier Social Media Sites!!

    You write it, I’ll Sphinn it. ;)


  • Vandelay Design, September 19, 2007

    Thanks for commenting. Yes, I think most people do overlook the smaller sources, which makes it less competition for the rest of us (but a little less traffic too).

  • Online Money, September 19, 2007

    I agree with u 100%.

  • mike b., September 19, 2007

    Sharp ideas….many marketers forget that there is life outside the major social media sites. Great example of using all resources available to you!

  • Vandelay Design, September 18, 2007

    Obviously that makes things really difficult. My suggestion would be to pick one social site to target and introduce your readers to it. Show them how it works and how they can bookmark your pages for when they need them later. Also show them how to sign up for an account. Then, include links or buttons on your pages that will make it easy for them to use.

    Israel Jobs,
    Thanks for your feedback. The recruitment site is a great example. It’s not one I’m familiar with since I’m not in the industry, but the traffic it sends is probably targeted very well. Tropical SEO has a pretty good list of 20 – 30 2nd tier sites that send real traffic.

    Thanks for your comments. Yes, I did submit that article to CSS Globe. I submit ones that I feel fit well with their audience, which may be 1 or 2 a week. I figured you would see them in your referral stats if you weren’t already aware of CSS Globe.

  • Michael from Pro Blog Design, September 18, 2007

    Great post Steven. I use the 3 main social media sites regularly, but I’ve really tried any sort of marketing with them.

    I love your idea here. I did notice that you submitted the guest post you wrote on PBD to CSS Globe at the time. I can see why now, and might even try out a similar strategy.

    Great post. :) (And ironically, I’ve’ed it. ;) )

  • Israel Jobs, September 18, 2007

    Good article and so true. I discovered this myself and completely by accident I’ll admit. I also use Dzone, which I really like and watched develop, and, a 2nd-tier Digg-clone for the recruitment industry. In fact, I suggest that if you did a good writeup of 2nd-tier sites, that too would be popular.


  • vincent, September 18, 2007

    I would like to know what happen if your targeted users do not uses social bookmarking at all? Let us take the example of a blog specific to a country where the inhabitants do not even know the utility of social bookmarks?

  • Vandelay Design, September 17, 2007

    Thanks for reading. Good luck!

  • Adam, September 17, 2007

    That’s very cool. I shall have to try out this kind of strategy.

  • Vandelay Design, September 17, 2007

    I had never gotten popular with Digg either before last week.

    Like any other site, Digg has it’s own audience and certain content is more popular than others. I don’t know what you’ve tried on Digg before, but I think you would probably have to get creative. Maybe try a page that has photos of really unusual or amazing architecture. These types of things have succeeded on Digg in the past. Look at topics that are related to yours (but maybe not directly CAD or CAM) that might appeal to larger audiences. It’s also important that it be submitted by someone who has been be-friended by many other users.,

    For me it wasn’t hard to find the sites. Technical niche sites, like web design, are more common than any other. People in certain industries will have a harder time finding niche sites that actually send traffic. There are a ton of smaller social media sites that are general, like furl as opposed to delicious.

    Tay and Dave,
    Thanks for the positive feedback. I hope you’re able to get something out of it.

  • david, September 17, 2007

    How hard was it to find tier 2 bookmarking sites?

  • DaveRH, September 17, 2007

    Awesome post man!

    Definitely going to be trying this method out!

  • Tia Martyn, September 17, 2007

    Hi there,
    I am search engine marketer and I have tried to use DIGG as traffic enhancement tool but all in vain. There r not many takers for CAD and CAM in DIGG. mine is a CAD conversion company named help on it wud be gr8


  • Tay, September 17, 2007


    I’ve never tried the smaller sites for myself before. Thanks for sharing your awesome tips, and congratulations on all that traffic! :)

  • Felix Ker, September 16, 2007

    In fact, I’ve tried digg, and never got “Popular” before. Ha!

    Time to try smaller sites!

  • Vandelay Design, September 16, 2007

    Thanks for reading. Yes, I think we all hear so much about Digg and StumbleUpon that it’s easy to overlook a few hundred easy visitors from smaller sites.

    Thank you. I hope the information helps you.

  • pelf, September 16, 2007

    This is indeed an educational post :) And I am glad that it has worked so wonderfully with you.

  • Jeremy, September 16, 2007

    Very interesting point. Many people overlook the importance of the smaller sites and want to hit a home run with Digg or SU.