3 Powerful Results from Internal Linking

We all know that internal linking to your own pages and blog posts is important, but recently I experience some proof of this fact. Many of you have seen the post from about 2 weeks ago, 77 Resources to Simplify Your Life as a Web Designer. In addition to all of the external links included in that post, there were a few internal links.

In this post I want to show what can happen when you have internal links on page that gets a large amount of traffic. If you are creating a similar list post of your own that you anticipate drawing a lot of visitors, I suggest that you take a look at the statistics below and consider including some internal links to yourself.

Result #1 – Increased Traffic

I linked to 3 other blog posts in 77 Resources, and they all experienced a bump in traffic due to click-through visitors. I’ve include some before and after images below to illustrate the point.

Find the Perfect Colors for Your Website was the 3rd most frequently visited page from August 1 to today (7,797 page views), even though it was published months ago.

traffic graph 1

31 Sources of Quality, Free Icons was the 2nd most frequently visited page from August 1st to today (15,821 page views). From the image below you see a huge spike the day it was published and then another spike when 77 Resources was published.

traffic graph 2

Effectively Testing Your Website in Multiple Browsers was the 9th most frequently visited page from August 1st to today (2,065 page views). Again, in the image below you see a small spike in traffic.

traffic graph 3

If you write a list post and it gets a lot of visitors you will naturally be sending a significant amount of traffic to other pages. Why not include some of your own pages (assuming they are relevant to the list)?

Result #2 – New Inbound Links

One of the reasons a lot of bloggers use list posts is to gain backlinks from other bloggers. However, the effect can be multiplied if you also get some new links to your other posts.

Find the Perfect Colors for Your Website:
– Technorati shows a current total of 83 inbound links.
– 27 links have come since the publishing of 77 Resources.

31 Sources of Quality, Free Icons:
– Technorati shows a total of 50 inbound links.
– 23 links have come since the publishing of 77 Resources.

Effectively Testing Your Website in Multiple Browsers:
– Technorati shows a total of 22 inbound links.
– 10 links have come since the publishing of 77 Resources.

The farther down the link was on my original post, the less external links it drew. Part of the reason for this is that some bloggers that linked to 77 Resources copied and pasted the first part of the list, and then linked back to the original post for readers to see the rest. As a result links that were located at the top of the post were more likely to also get links on other blogs that re-produced part of the list. So if you are planning on creating a similar links post, consider including some internal links near the top of the post.

Result #3 – It Helps to Identify Scrapers

Other bloggers that scrape your feed can be a real problem. If they don’t link back to the original article it’s hard to know when someone is scraping your feed (although there are methods to prevent and detect this). If you have links to some of your other blog posts in the feed that is scraped, you’ll probably get a pingback which will help you to identify the scrapers. I don’t have statistics on this one, but this did help me find a few scrapers. In most cases I just left a comment asking for a link to the original article.

I hope this scenario encourages you to use more internal links, especially on posts that you expect to get the most traffic.

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