Articles tagged as ‘Marketing’

25+ Excellent Business Card Templates for Your Own Use

Business cards are a great resource for anyone looking to market or promote their business. While social media, blogging, and online marketing get most of the attention these days, some old-school in-person networking can also do wonders, and business cards are an essential resource for effective networking.

If you need to save some time or don’t have the experience to design your own cards, these free business card templates can be a great option. Many printing companies offer templates to choose from (although the quality will vary greatly), and you can also find others available from different sources. In this post we’ll feature both free and premium business card templates. The premium templates generally cost less than $10 and can be well worth the expense…


The Double Opt-in: Can it Save Your Email List?

Email marketing: The crown jewel of selling content online.

The only thing better in terms of delivery rates is a text message straight to a reader or customer’s phone.

Businesses and online marketers collect email addresses using various tactics, including giving out free content, revealing popup boxes when users land on sites and posting killer blog posts that visitors want to hear about without having to type in a domain name every day.

The point is to accumulate as many valuable email addresses as you can, with a well-designed, well-placed email opt-in form.

With that, you have a choice to make. Are you more interested in using the single or double opt-in email acquisition technique? If you keep reading below, we’re going to explain how these two methods differ, why the single opt-in has seen better days and even some stats on how a double opt-in strategy can save your website…


Essential Tips to Cold Calling Your Design Services Like a Pro

Many sales people believe that cold calling is dead. However, done the right way and a cold call still works, even for designers. You just have to know how to cold call your design services like a pro.

Before we move on to the all-important tips below, let’s clarify a few things. A cold call traditionally refers to a phone call, although modern cold calling could also include initial face-to-face or digital contact, such as with an email or social media message. While many of the tips below refer specifically to cold calls over the phone, you can also use the points for other types of cold calling with just a few adjustments.

Another point to remember is that cold calls take time and energy to prepare and follow through to that final point of closing the sale. So if you have plenty of momentum going with the clients you already have with several projects looming ahead, you shouldn’t cold call. Your time is much better spent on the work you have and saving energy for upcoming projects.

If, however, your client list has run dry with no projects in the near future, you probably have plenty of time to cold call your design services. So if this is you, make sure to read through the following pointers before jumping in. Your cold calling will only be as successful as your professional, strategic approach. Let’s get started…


30+ Beautiful New Responsive Email Newsletter Templates

Email newsletters are an important marketing and communications tool for many businesses. You can stay in touch with past customers, market your products to those who have expressed interest but haven’t yet purchased, and get extra exposure for your sales and promotions. Email is an extremely cost effective marketing method and it is likely to produce a higher return on investment than any other type of marketing or advertising…


Are Your Web Design Clients Hopelessly Trapped in Old Designs?

If you’ve been a web designer for over five years, it’s probably time for some of your early web design clients to upgrade their websites. Or you may be contacted by a prospect who already has a website, but wants to update it.

The question is, how do you get them to upgrade?

Unfortunately, it is often much harder to convince a web design client of the need to upgrade a website than it was to convince them of the need for a website in the first place.

It’s almost as though they are trapped by those old web designs and can’t break free…


13 Key E-Commerce Features To Create Exponential Growth

Running a successful and profitable e-commerce website involves a lot more than just setting up a website and adding some products. Of course you will need to have products that customers want to buy at prices they are willing to pay, and you’ll need to be able to get your site and products in front of the right audience.

While it is possible to generate revenue with just the basic e-commerce functionality, there are some additional features and functions you should be adding to your site if you really want to cause exponential growth on your website. In this article we’ll take a look at 13 different features that you can add to your e-commerce site to help you grow you site by leaps and bounds. These features will cover all different aspects of your site including marketing and customer service.


Should You Run Holiday Sales as a Designer?

It’s that time of year again when nearly every business is offering holiday sales and specials as consumer activity increases by leaps and bounds. You may even know of fellow freelancers who offer discounts for the holidays, but is this something that you should do as a freelance designer? Do holiday sales hurt or help graphic design freelancers?

The first thing to realize in order to answer the above questions and ultimately decide whether or not to extend discounts is that every freelancer is different. You have different goals than the freelancer just down the street from you. And not just because you are a graphic or web designer. Discounts may work for the web designer across town but not for you – it all depends on your unique situation…


Be Unforgettable. Build Your Web Design Online Presence Even When You’re Busy

How do you get more clients? Build a strong online presence, of course.

If clients and prospects see you online, they are more likely to contact you about web design projects. An easy and cost-effective way to build a strong online presence is through social media.

The only problem with building an online presence through social media is that most freelancers tend to slack off when they are busy. It’s easy to participate in social media activities when your schedule is slow. It’s not so easy to participate when you are rushing to meet deadlines.

Unfortunately, when it comes to your online presence the old saying “out of sight, out of mind” often holds true. If your potential clients don’t see your name mentioned for a while, they are likely to forget about you and hire someone else.

You need a plan.

In this post, I share an easy plan for maintaining your social media presence when you are busy. Best of all, it only takes 40 minutes a day.

Image Source: Remember me this way by basibanget CC by 2.0


Best Twitter Practices for Improving Visibility

One of the best ways for freelance graphic designers and web developers to gain exposure online is with social media. Twitter is an especially successful avenue simply because it is such a common platform. Freelancers, big and small businesses, non-profit organizations, retailers, individuals – Twitter is full of world-wide activity, across every industry.

Photo Credit: mkhmarketing via Compfight cc

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