Articles tagged as ‘Marketing’

Should You Run Holiday Sales as a Designer?

It’s that time of year again when nearly every business is offering holiday sales and specials as consumer activity increases by leaps and bounds. You may even know of fellow freelancers who offer discounts for the holidays, but is this something that you should do as a freelance designer? Do holiday sales hurt or help graphic design freelancers?

The first thing to realize in order to answer the above questions and ultimately decide whether or not to extend discounts is that every freelancer is different. You have different goals than the freelancer just down the street from you. And not just because you are a graphic or web designer. Discounts may work for the web designer across town but not for you – it all depends on your unique situation…

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Be Unforgettable. Build Your Web Design Online Presence Even When You’re Busy

How do you get more clients? Build a strong online presence, of course.

If clients and prospects see you online, they are more likely to contact you about web design projects. An easy and cost-effective way to build a strong online presence is through social media.

The only problem with building an online presence through social media is that most freelancers tend to slack off when they are busy. It’s easy to participate in social media activities when your schedule is slow. It’s not so easy to participate when you are rushing to meet deadlines.

Unfortunately, when it comes to your online presence the old saying “out of sight, out of mind” often holds true. If your potential clients don’t see your name mentioned for a while, they are likely to forget about you and hire someone else.

You need a plan.

In this post, I share an easy plan for maintaining your social media presence when you are busy. Best of all, it only takes 40 minutes a day.

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Image Source: Remember me this way by basibanget CC by 2.0

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Best Twitter Practices for Improving Visibility

One of the best ways for freelance graphic designers and web developers to gain exposure online is with social media. Twitter is an especially successful avenue simply because it is such a common platform. Freelancers, big and small businesses, non-profit organizations, retailers, individuals – Twitter is full of world-wide activity, across every industry.

Photo Credit: mkhmarketing via Compfight cc

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4 Ways to Wow Your Clients And Make Them Addicted To Your Services

Getting a return client can seem somewhat like finding the Fountain of Youth for most freelancers. Every freelancer wants to have them, but most freelancers have trouble getting them.

Freelance web design clients are particularly fickle. Once you’ve finished your web design work, many clients see no further need for your services. If you don’t do anything about it, they promptly forget you. When it comes time to hire a web designer again, they’ll probably use someone else.

Fortunately, It doesn’t have to be this way. You can take some steps to improve your chances of getting repeat business.

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In this post, I’ll share four steps that will keep your name in front of your clients and help them to remember you for their next web design project.

If you liked this post, you may also like 6 Very Effective Principles to Improve Your Customer Service & Make Your Clients Happy.

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Web Designers, Are You Missing Out on Crucial Face-to-Face Networking?

When was the last time you met in person with a client or prospect? That long, huh?

Like many freelancers, web designers understand the importance of networking. And in this digital age, most of us tend to do our networking online. It’s faster. It’s easier. But it’s not always the best choice.

The Internet is filled with advice on how to network online. There’s a good reason for that. There are at least half a dozen excellent social media tools available that can help you with networking. Each social site has its own set of rules and standards, so there’s room for plenty of articles offering advice.

In the rush to join the social networking crowd, many of us have neglected an old school networking technique that still works–face-to-face networking. If you rely only on virtual networking, you may be missing out on some great opportunities.

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This post is for those freelance web designers who want more from networking. I’ll discuss the importance of face-to-face networking. I’ll even provide a few tips on how (and where) to get started with face-to-face networking.

If you liked this post, you may also like Are You Overlooking These 5 Proven Methods for Networking Online?.

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35 Beautiful Responsive Email Newsletter Templates

Email newsletters are an important marketing and communications tool for many businesses. You can stay in touch with past customers, market your products to those who have expressed interest but haven’t yet purchased, and get extra exposure for your sales and promotions. Email is an extremely cost effective marketing method and it is likely to produce a higher return on investment than any other type of marketing or advertising.

The appearance of your newsletter can be enhanced with an attractive design, but having a custom design isn’t the only option. Templates can be purchased for very reasonable prices. Here we’ll showcase 35 different templates, and each one sells for less than $20. All of these templates are responsive, so they’ll look great on desktops, tablets, and mobile phones. Most of them are HTML templates, although some come with alternate versions already coded for specific mailing list managers, such as MailChimp and Campaign Monitor. Other leading options for managing your list include GetResponse, AWeber, Constant Contact, and iContact.

Pure ($18)

Pure

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Does Your Design Blog Need a Podcast? Plus, 8 Free Podcasting Software Tools

Blog content is important, right? If you have a web design blog for your freelance web design business, you already know how having a blog can help you attract traffic and establish yourself as an expert. (If you don’t have a blog on your freelancing website, why don’t you?)

Blogs need content, but not all content is writing. Podcasts are an important type of content that is often overlooked. Consider adding a podcast to your freelancing blog to give it more variety.

Podcasts are audio or video files that you add to your blog. You can also submit your audio file podcasts to iTunes. While some podcasts contain music, many successful bloggers present informative material with podcasts and you can too. For the purposes of this post, we’ll be discussing audio podcasts.

Podcasting is not for everyone. But adding a podcast to your blog may be just the thing you need to set your web design business apart from the rest.

In this in this introduction to podcasting, I’ll explain how podcasting can help you promote your web design business. I’ll also identify some tools to help you to get started with podcasting. Finally, I’ll include some tips and tutorials so that you can learn more about podcasting.
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Image Source: ON THE AIR by Rochelle Hartman CC by 2.0

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5 Quick Marketing Tips to Keep the Client Pipeline Flowing

Does this sound familiar?

You’re busy with web design work, so busy that you don’t have time to market your freelancing business. You have multiple projects going on at the same time,so many that you can barely get them done.

Then, when you’ve finished your last project, there’s a deadening silence. Projects aren’t coming in. You aren’t hearing from potential clients. And you’re starting to panic.

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What’s happened is simple. Your web design client pipeline has simply dried up. Seasoned freelancers refer to this as the feast or famine cycle.

The fact is that your slowdown happened because you stopped marketing your business while you were busy.

You may think that you don’t have time to market your freelancing business, but you can continue to market your business when you are busy without spending a lot of time. In this post, I’ll share five mostly quick marketing tips that you can use even when you’re very busy. By using one or several of these tips, you can keep your client pipeline flowing.

If you liked this post, you may also like Facts About Marketing for Freelance Designers.

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What You Need to Know Before You Expose That Bad Client

If you’ve had a bad experience with a client, you may have thought about using your blog or social media to shame them.

The practice of client shaming seems to be growing. Just in the past month, I’ve seen at least four blog posts and social media complaints about companies who did everything from not paying the freelancer to using the freelancer’s work without permission. And let’s face it, it some cases making a client’s transgressions public can feel pretty good to a frustrated freelance web designer.

Of course, there’s the popular Clients from Hell website that could also be fueling the trend. While the clients are not identified on Clients from Hell and the stories are posted anonymously, I always wonder if clients ever read it and recognize themselves.

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While the decision to publicly expose a bad freelance client is a personal one, you should be aware of the benefits and drawbacks of doing so before you decide to do it yourself.

In this post, I share three reasons why some freelancers choose to expose a bad client publicly and three reasons why you might not want to do it yourself. I also list five alternative to going public with your client problems.

If you liked this post, you may like How to Evaluate Prospective Clients and Choose the Best Ones.

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How to Rock Your Business Phone Calls

As a web designer, how do you feel about business phone calls?

Your answer probably depends on your personality. Some people love to talk on the phone. Others dread phone calls.

If you’re busy, an unexpected phone call can disrupt your day. If you’re a bit on the shy side, talking to a client on the phone may make you nervous.

Love them or hate them–business phone calls are an important part of running your web design business. That’s not going to change any time soon.

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Fortunately, regardless of whether you love business phone calls or hate them, there are some steps you can take to make your business phone calls go more smoothly. In this post, I share five of those steps. If you liked this post, you’ll probably also like 5 Communication Tips for Freelancers and Designers.

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