Many sales people believe that cold calling is dead. However, done the right way and a cold call still works, even for designers. You just have to know how to cold call your design services like a pro.
Before we move on to the all-important tips below, let’s clarify a few things. A cold call traditionally refers to a phone call, although modern cold calling could also include initial face-to-face or digital contact, such as with an email or social media message. While many of the tips below refer specifically to cold calls over the phone, you can also use the points for other types of cold calling with just a few adjustments.
Another point to remember is that cold calls take time and energy to prepare and follow through to that final point of closing the sale. So if you have plenty of momentum going with the clients you already have with several projects looming ahead, you shouldn’t cold call. Your time is much better spent on the work you have and saving energy for upcoming projects.
If, however, your client list has run dry with no projects in the near future, you probably have plenty of time to cold call your design services. So if this is you, make sure to read through the following pointers before jumping in. Your cold calling will only be as successful as your professional, strategic approach. Let’s get started…