iStockphoto Launches New Logo & Rebrands to iStock

Fresh off the heels of a much larger company rebranding themselves, the folks over at iStock rolled out their new logo and rebrand today. The word “photo” was removed and they are now officially known as iStock.

They also clearly want the world to know that they are part of the Getty family by adding “by Getty Images” as their tagline. Getty acquired the Calgary, Alberta-based company back in 2006 for $50 million. Apparently many of their customers still didn’t know this.

New iStock logo by Getty Images

The new logo was designed by Michael C. Place of Build based in London. The new rebrand seems to be a simplified yet stronger approach from the previous 8 year old logo with the camera icon. Dropping the “photo” from the brand also reflects their larger offering of vectors, illustrations, videos and audio files as well.

The redesign isn’t a complete surprise. To anyone who’s been paying attention, they’ve had their Twitter and Facebook vanity urls branded as iStock for a long time now. It was just a matter of time before we finally were able to see the new branding.

While the logo is unimpressive, it makes sense. However, my biggest pet peeve with it is that they are keeping the trademark and putting it in the most awkward spot.

What is the point? Getty Images is known for having an aggressive legal team to enforce their content (unlike their competitor) so you would think their legal team can enforce their trademark even if it’s not on their logo. Maybe Jonathan Klein should have a chat with Marissa Mayer?

As long as they don’t put an exclamation point on it, I think it will be just fine. What do you think? Would you have designed it differently? Feel free to voice your opinion in the comments below.

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10 Responses

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  • Nikhil, September 17, 2013

    This is good. Change in the logo was needed and I must say that iStock are improving a lot.

  • lenny, September 18, 2013

    from one of the biggest creative sources in the universe i would expect any other logo than this.

    this logo is just about slecting a font and could have been created in msword in 5 minutes.

    they should have gone through vandelaydesign website to see samples how a good logo should look…

    sorry. it’s worse than the new yahoo logo

  • Web Designer, September 18, 2013

    Yes, it’s way better now.

  • Bianca Board, September 19, 2013

    Istock have needed a brand change for a while and this is a very positive step. Great change.

  • Katypeterson, September 19, 2013

    Nice Logo…..

  • Francisco Garcia, September 19, 2013

    Not bad. They’ll have to do more to woo enough of their back pissed off artists and confounded customers. Oh yeah and laying off some awesome employees en masse didn’t help either :)

    http://www.seanlockephotography.com/2013/06/26/istockphoto-angers-contributors-confuses-buyers/

  • Ashley Keller, September 19, 2013

    Is the addition of Getty Images to put people on notice that they are a-holes or because they think it adds value to the brand?

  • Joe, September 20, 2013

    Simple but nice logo, hopefully these changes will be for the best.

  • Hemanth Malli, September 21, 2013

    New logo is simple and nice !!

  • Tim, September 23, 2013

    Why is the TM at the beginning of the logo? They could’ve easily placed it within the period at the end. It doesn’t make it look different. It makes it look dumb.

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