A solid content strategy can help you turn casual blog readers into qualified leads?
Your content strategy is never without lead generation tools. Leads generation can be quite tricky. According to recent study, “the biggest challenge that 61% of B2B marketers face is “generating high-quality leads.”
If you don’t have a good system, you might struggle for years to grow your email list. But successful bloggers already know user behaviors. Behaviors that stem from their needs.
When you understand users, you’ll be able to create the right content, tailored to meet their needs.
This is the true essence of content marketing, and why a lot of digital marketing companies use it. Data from Content Marketing Institute shows that 83% of B2B marketers use content marketing for lead generation…