Networking for Bloggers: 8 Keys to Making Yourself More Valuable to Others
For bloggers and website owners building a strong network is crucial. In order to be a great networker, you need to make yourself valuable for others. Fortunately, there are many ways to do so, even if you are brand new to blogging and internet marketing.
8 Keys to Making Yourself Valuable:
Know Your Role
Know what you have to offer, and how you can help others. Try to look at yourself from the perspective of others. What would they want from you? Go a step further and think about what you have to offer that others may not even know about. Focus on fulfilling your role, and doing what you do to the best of your ability.
Look for Opportunities
Networking opportunities are everywhere. Don’t wait for a specific networking event or situation to start building relationships. Keep your eyes open and be ready to realize when there is a potential connection to someone else.
Make Yourself Accessible
If others want to contact you they should be able to do so, and they shouldn’t be intimidated. Just like you should be looking for opportunities, other people are doing the same, and if they see an opportunity to work with you or just get to know you, they need to be able to reach you.
Be Willing to Help
Networking is a two-way street. To get the most out of it, you will have to put in the most that you are able. Being friendly and willing to help is probably the best thing you can do for making friends and having others ready to help you when you need it.
In order to build strong relationships you’ll have to follow up on the contacts that you make and looks for ways to improve the connection. Meeting new people is great, but you’ll also have to work to make those contacts something more valuable.
Networking requires people to take some action. Don’t just sit back and wait for others to come to you. Make an effort to meet others and be willing to pursue new opportunities.
Keep an Open Mind
You will most likely be building a network without knowing specifically how it will benefit you. I think that is normal. When opportunities do arise, keep an open mind to the thoughts and suggestions of others.
Always be expanding and strengthening your network. Never sit still and assume that you have all of the friends and contacts that you need.
As a Blogger, What Do You Have to Offer?
Links are very valuable to other bloggers and website owners. Most bloggers tend to link to those that are already a part of their network, or to those that they would like to have as part of their network.
Your Social Media Profile and Votes
Many bloggers and website owners use social media to promote their sites. If you have built a strong profile on a social media site you may be able to submit something for a friend and send them some traffic. You don’t have to be a “power user” to help someone else. Simply voting can help too.
Every blogger wants and appreciates comments from readers. You can help out those in your network by reading and leaving your feedback. This is especially valuable if you are doing so for a blogger that doesn’t normally receive a lot of comments.
Because you have your own audience of blog readers, you have the ability and the opportunity to refer your readers to another blog. You can do so by writing a review of their blog or just by mentioning them in a post.
Offer the Opportunity for Guest Posting
Some bloggers in your network may appreciate the opportunity to write for your blog. Not every blog publishes guest posts, but it can be a good experience for everyone if done correctly.
Be Willing to Write for Another Blog
Just the opposite of the previous point, other bloggers may be interested in publishing one of your posts on their blog. If you have solid writing abilities or if you are well-known and respected, a guest post may bring a good bit of new readers to their blog.
If you have experience or knowledge that someone else doesn’t have, your advice can be invaluable. An example that I’ve written about before was when David Peralty helped me with some database security issues. He had more knowledge on the subject than me and he was willing to help. We’ve all got some type of knowledge that we can share with others.
What Are Your Thoughts?
In what ways to you try to build your network? Are there particular methods that have worked well for you?