One part of the appeal of websites is their visuals, as visuals can supplement and convey a lot of information. And one of the best ways to achieve this is through illustrations. Websites with illustrations have an advantage over websites that are primarily text-based because they capture viewers’ attention.
But what about the less artistically inclined among us. What if we struggle with drawing things? Are we locked out of using illustrations on our websites?
Not at all!
Designing a site that features beautiful illustrations is easier than you might think. You don’t have to create custom illustrations from scratch if you access high-quality stock resources. Vecteezy is the best place to find professional-caliber graphics that you can implement into your designs in no time.
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Vecteezy Pro offers millions of high-quality creative assets that can be used in your own designs. For as little as $9 per month, you can download as many photos, videos, and vectors as you need. That's about the same price that you'd pay for 1-2 images at the leading stock photo marketplaces.
Showcase of Websites with Illustrations
Finding unique illustrations for your website has never been easier with tools like Vecteezy and other sources of illustrated artwork available. But what about implementing them? Here are 25 websites that take advantage of illustrations and can inspire your project, be it a corporate website or a personal website.
When it comes to illustrations explaining the functionality of a website, ExpressionEngine does a great job here. Much like a metaphor in a poem, the illustrations here are a visual representation of the website’s aims. In this case, the initial image depicting someone organizing content reflects a CMS quite well. It is handled in a flat design style but still evokes some depth through a sweeping design.
Stark takes the accessibility point of their service and uses a simple illustration depicting someone assisting someone else with crutches. The art style is inviting and friendly and uses a limited color pallet that evokes the overall website. It also has a similar, simplified style to ExpressionEngine and many other illustrations you’ll see on this list.
Lookback uses a complementary color palette and simple shapes for their illustrations that create a rather charming, illustrated representation of what they do. Particularly fun is how each depicted person is composed of a simple, color-based icon with line art to represent limbs. Again, simple, shape-driven designs that don’t overwhelm the rest of the site.
Again, we see shape-driven and straightforward illustrations, but UsabilityHub takes them further with more vibrant coloring and shading. The colors are bright and less subdued than other examples in the list, and the shading gives the flat art style a little depth, as though the illustrations are made from paper cutouts. The style, however, is still simple, but that’s not a bad thing at all. It supplements the information on the landing page well.
Digitfloat’s illustrations on their landing page evoke characteristics of those on several of the preceding examples but make a visually unique style out of them. Website visitors can find robust shape-driven designs and bold colors, but the stylistic exaggeration of the limbs is striking here. The limbs, out of proportion to the heads, create a cartoony approach to showcasing a design process representing the brand. It is quite a unique pack of people illustrations.
Deadline Funnel’s largely line-less vector illustrations are bold and friendly. Much like Digifloat, they utilize exaggerated characteristics on the figures. A bright variety of colors generates a border around the main text and trial button. The design works well to keep the eye focused on what the brand wants visitors to see.
Centili’s excellent illustrations may be the boldest yet. Shape-driven characters built around an orange and blue color palette are also animated illustrations, giving the landing page some animus that isn’t necessarily seen across the other examples on the list. The style is similar to others on the list, of course. Broadly rounded, simple shapes with exaggerated features make up most hand-drawn illustrations’ characteristics. However, the color and movement do a lot of work here.
Todoist has some of the most appealing illustrations on the list, opting for something more painterly than vector-based. The quality illustrations evoke many of the design tropes seen on the list already but benefit from feeling more traditional because of the painterly approach to the art. The somewhat desaturated palette is also a nice, pleasing choice, playing well with the predominantly white and red theme of the rest of the site.
Doist also features more painterly types of illustrations, which feel like textured illustrations, as though you could feel them on the page. A solid central image is a suitable anchor for projects, such as landing pages. The diverse pack of people illustration reflects the ethics and goal of the company as soon as a user visits the page.
TMS uses line-art illustrations for their splash page largely. However, little pops of color do draw the eye and supplement the images. The figures depicting people working are essentially flat shapes but have their distinctive styles. Overall, the illustrations feature a more realistic proportion to others while maintaining an inviting visual style.
Etch’s splash illustration takes advantage of prominent, flat characters and bold colors. However, it also takes advantage of the entire window width, giving the Etch website an immense feeling compared to some of the other sites on the list. The use of a dramatic angle to represent a slope creates interesting framing with elements on the page.
Sterling uses a slightly darker palette than most splash pages on the list, opting for a dark grey background with shades of red and pink for the character illustrations. The illustrations are pretty excellent as well. While using simpler, shape-driven designs, the color choices and the stylization create quite a striking style.
SuperHi’s colorful splash page features brilliant blue, yellow, and red shades. The array of illustrated objects with differing patterns creates stimulating visuals and reflects the energy that SuperHi wishes to convey in their copy. These color choices and abstract images work their way down the page as viewers read on.
Beez utilized stark black and white combined with animated illustrations to promote their brand. The simple, repeating animations framed around minimally lined characters are quite effective. There is an abstract quality to the image choice here, which works. The character designs fit the more extensive, shape-driven design trend.
Cureganic’s stylized characters reflect the diversity of its audience. The transparent PNGs are also scaleable and fit the website design at any window size. The colorful characters also correspond with the bright social media icons that make up the page’s look as they fade in and out with limited animation. However, as readers scroll, the illustration style changes, better suited for smaller, more stripped-down icons.
Neoverve arranges their splash page around an illustration style that combines green shapes, gradients, and bold, black line-art. Like many of the sites on the list, the illustrations are relatively simple in appearance but reflect strong design sensibilities and always lead the eye through movement and angles presented with each element.
Shape presents viewers with rendered models depicting a woman and a dog in a background scene filled with style. The colors are pleasing to the eye and complimentary, but what stands out most is the texture usage here that isn’t generally seen in some of the illustrated examples on the list. For example, distinct fabric textures can be seen on the clothes. Beyond this, however, the style of the designs evokes similar designs seen across this list.
Drone has a fun animated illustration that evokes robotics instead of human figures. It is in the name. The imagery is a relatively simple loop of the drone interface assembling a series of cubes complete with different stages and rejections, and it all works pretty seamlessly. The illustration itself is bright and cartoony as well.
The Cabin of Code’s website offers a delightful surprise on loading. It will illustrate in front of you depicting a charming and fairytale-like scene of animals constructing a website. Even upon completion, the scene continues to animate with drifting balloons in a loop. The style is quite charming and can be found all over the page as icons.
CN100 offers a practical, limited animation illustration for visitors. The transparent PNG format train rolls along a continually generating track. The train itself is a cleverly designed PNG graphic that feels three-dimensional. As a bonus, as you scroll down, the train will eventually get to the edge of the track before you transition down to the next section of the page. All in all, it is pretty clever.
WP Kraken evokes the mythical sea beast in their rather dapper illustrated octopus. The image itself is quite charming in the bowler hat, monocle, and mustache. The whimsy is appreciated given the sometimes monotonous nature of WordPress design, often driving people to design firms like WP Kraken. Of course, beyond the octopus, the other examples of icon design are simple and effective, but the octopus is the real eye-catcher.
RunCloud depicts a spacey scene featuring a vectorized astronaut illustration manipulating a server UI while on the moon. The image itself is appealing enough even though the metaphor may be mixed. Regardless, the image’s charm comes from the pleasing designs and colors within the illustration.
Moqups’ primarily blue palette works not only as part of the background but also in the illustration, creating the room in which the illustrated characters sit. The characters themselves contrast greatly through shades of red and yellow as they sit at a table. This carries through as readers scroll down between sections until suddenly bright pops of color appear in each image, set against a white background.
Epiccurence’s bold and funky digital illustration style is among the most interesting on the list. Between the notion of the imagery itself and the usage of the PNG format for animation, visitors can’t help be feel charmed. Also of note is that the colors primarily revolve around black on a teal background with a pale orange as a highlight. It’s an incredibly striking colorful illustration filled with visual appeal.
Final Thoughts on Websites with Illustrations
As you can see from these websites with illustrations, there are many options to add a little visual interest to the user interface. Whether that is specifically for the landing page or across any other point of interest on the website, quality illustrations can drive viewers to explore each page. They can also do a lot of work to build on the website’s message.
So, be sure you consider using this powerful tool in your design kit.