What makes a landing page appealing?
It needs to be aesthetically pleasing, sure, but it also needs to be easy to navigate and show off the site’s content in a way that the visitor can quickly understand.
The details of those elements change, as trends always do. This year, web design trends include everything from Google’s Material Design, background images and embedded video, gestures replacing clicks, to little details like ghost buttons and SVG graphics.
But a website that incorporates trending elements without an eye for how they interact with each other won’t create a beautiful website. It’s about how you incorporate those elements into a whole that matters, and heck you can make a beautiful site without using anything the masses describe as “trending.”
Design is like art in that you don’t need to follow standards to create something beautiful. For your viewing pleasure, check out some of the most beautiful landing pages around.
Showcase of Beautiful Landing Pages
Slack uses fun background images to great effect on its landing page, showing the site visitor that their product works in a simple, information-rich format.
Unbounce uses a strong call to action phrase, clear sign up button, and use of client logos to attract the attention of site visitors. They design landing pages for a living, so it’s no surprise their own is quite good too.
Instapaper’s beautifully simplistic design doesn’t overplay its hand and gives the visitor everything they need to know.
Dyson 360 Eye’s use of dynamic, scrolling animations of the vacuum being taken apart allows the site visitor to see exactly how it works, and show and tell has never looked so good.
Toptal’s effective call to action and use of primary colors make the banner of their freelancer network stand out, creating a humanizing effect. With its second banner of trusted clients below, site visitors can’t help but think, “you know what, I do have a talent problem in need of solving.” It’s fitting that their landing page looks so good, as they just added UI designers to their network.
Wistia’s background conveys exactly what their company does, classic and clean.
Dropbox uses hand-drawn animations with lots of white space to effectively pull the visitor’s eyes to its signup section.
Kissmetrics uses a well-chosen headline, line icons, and a clean presentation to effectively sell its product.
With its dominant use of green and white, Treehouse’s blue sign up box pops and stands out to visitors. Pair that with an elegant scrolling page, a simple, clear format of the courses offered, and a banner of its recognizable clients, Treehouse has created a beautiful landing page.
Swifty takes interaction to a new level by allowing site visitors to use part of their app as an introduction on their landing page.
Asana uses beautiful color shading, a strong call to action, and a prominent sign up button to draw the visitor into its simple design.
Urban Walks creates an elegant landing page by featuring an iPhone front and center and demonstrating how the app works on its screen to provide clarity to site visitors.
Facebook Moments’ bold use of blue and its center image simply capture what the app is all about. Pair that with a smoothly transitioning embedded video and a strong call to action, Facebook proves that it knows how to make a good landing page.
Color gradients can be a powerful visual stimulant, and Stripe uses one to great effect. The subtle use of the ghost button and the simplicity of the line icons above the iPhone create a pleasing aesthetic that invites the visitor in.
Taking a note from Apple’s design, Simply Gum effectively uses white space to draw the visitor’s attention to its products: different flavors of natural gum. With the only color on the page being the natural ingredients of their gum, Simply Gum effectively markets its selling point.
Typekit’s dark background makes the fonts of its call to action stand out, fitting for a company that sells font kits. With its muted colors and Hero Image of someone using their service, Typekit’s landing page is another beautiful example that has a simple presentation of what the company does.
With another color gradient, Trippeo has a clean landing page with attractive colors, ghost buttons, and an animation of the app in action. What more can you ask for?
Diagnosite uses compelling shades of green and the metaphor of a doctor’s diagnosis to illustrate how they do website analytics in a clever way that helps them stand out amongst other analytics platforms.
Kong’s landing page is almost visually overwhelming, but it certainly captures the visitor’s attention. Kong is an app that allows users to share gifs of themselves, so naturally, its landing page is composed of gifs with nothing but the word “Kong” overlaid in white. It’s striking, confusing, and is sure to make the visitor want to learn more.
Shyp uses split-screen to great effect in its landing page and makes the style feel fresh by cutting the page in half diagonally.
The Moto 360’s landing page uses a Hero Image, full of interesting geometry and warm brown colors. With a catchy call to action and loads of information below the scroll, Motorola has designed a great landing page for such a high-end watch.
Warm orange tones, subtle background animation, ghost buttons, a good call to action, and a visual of the product. What’s not to love about Litmus’ landing page?
Well-Designed Website Button Design Showcase
Button design is something that may be considered a small detail and doesn’t often get a lot of attention. But well-designed buttons can make a big difference in the overall look of a site.
In this post we’ll look at real-world button design examples that come in a variety of shapes, sizes, styles and colors.