One of the great advantages of internet marketing and blogging is that what you learn through one project or website can be applied to others. The lessons that you are learning through your experience today can not only help you to build a successful website or blog, but they can help you to save time and increase productivity and success on future projects.
On top of the lessons that you learn, other things are transferable as well. The network of friends and contacts that you have developed and the social media profiles that you have built can also be extremely beneficial when you launch a new site. Additionally, if your websites cover similar subject matter you may even be able to refer visitors to your other sites to create larger audiences.
Why would someone who runs one successful website or blog want to launch another one? Just some of the reasons include increased potential income, a bigger overall audience, the opportunity to cover other topics, and greater stability of income.
What Can Be Duplicated?
Design – Not only does having an existing theme make it easier when launching a new website, but it can also help with branding. Readers recognize the design and they’ll associate a new site with a proven, established, and successful site in part because of the design similarities.
Advertisers – If you sell ad space on your website, some of your advertisers will probably be interested in advertising on your other sites as well. It can save you time as you won’t have to go searching for advertisers to fill up each website, and it can make it a bit easier to maintain.
Marketing – If you know how to effectively market one website, chances are you can do it again with another one. This is where the learning curve really becomes valuable. Most first-time internet marketers struggle for a while to learn what works and what doesn’t. Once you’ve got things figured out a little better you won’t have to waste as much time with unprofitable marketing methods on future projects.
Search Engine Optimization – The rules of SEO are pretty consistent from one website to the next. If you can optimize one site, you can most likely optimize another (of course some niches are more competitive than others). SEO is another area that newbies struggle with, and those who are experienced can save a lot of time and headaches.
How Can A Network Be Helpful?
If you’ve been blogging for any length of time, you’ve undoubtedly made some contacts and friends. That network that you’ve built can potentially make your next blog project a quick success and help you to become recognized as a respected leader in the niche. Here are a few ways that those in your network can help.
They may be your first visitors and subscribers – When launching a new blog, one of the first things you should do is contact everyone in your network that you think may be interested in what you are doing. As your friends, they’ll probably at least visit and likely they’ll subscribe. Building initial traffic and subscribers is one of the hardest aspects of blogging, so this is a huge advantage.
They may leave comments – Comments are important to any blog. They add conversation and improve the value of posts, and they make the blog look more active for new visitors. Those in your network will be more willing than the average reader to leave their feedback. Sometimes it only takes a few comments to really get things started.
Links – Some individuals in your network may even like what you are doing enough to post a link from their own website or blog. This type of promotion can be invaluable, especially if you have influential people in your network.
Social media votes – One quick way to grow a new blog is with social media. By leveraging your network you may be able to get some of your first posts to become popular with social media.
The Learning Curve
As with anything else in life, blogging and internet marketing becomes a bit easier as you learn from your experiences. There is a definite learning curve that makes it difficult for newbies to have big success quickly. That same learning curve, however, means that once you have gotten more experience under your belt, you’ll be able to operate much more efficiently and profitably.
Throughout this article, I’ve listed many reasons why running multiple websites or blogs is realistic and beneficial. But the truth is that it also takes more time, something that many of us struggle with already. Running multiple sites means more email, upkeep, and general maintenance, writing, etc. Fortunately, many of these activities can be outsourced if the site is bringing in enough revenue. Time constraints are a real issue, but better time management is probably possible for most of us.