An effective event website design is essential for getting the word out about your event and helping people register, attend, and plan for your event too.
From conferences to festivals and everything in between, event websites make it easy for participants, vendors, and volunteers to find all the information they need in one central place.
It’s also the first place people go if any last-minute changes are needed. The overall job of an event website is to set everyone up for a great event experience even before it begins.
Building an Event Website
If you’re looking to create a website for your event, we recommend Squarespace. With Squarespace, anyone can create a beautiful, professional website without coding. Thanks to their templates for event websites, it’s quick and easy. Start a free trial to build your site without commitment.
Whether you’re hosting in-person events or virtual events, making sure you have a usable, readable, and appealing website is key. You also need to think about the logistical aspects of your website (like online payments and registration forms).
In the collection of beautiful event websites below, we highlight some important features and design elements you might consider so your event website will be the best it can be! Read on to get inspired.
The Women In Sales Summit uses strong brand elements (bold, bright color and sans-serif fonts) to accurately capture the event’s corporate-feeling aesthetic. The main banner on the homepage puts the event dates and location front and center, along with a registration button, making it easy for attendees to register without even having to click off the page.
The static header at the top lists all the main pages at the top of the site for easy navigation so potential attendees want to learn more about the summit, agenda, featured speakers, and more.
Animations are a fun way to add interest to a website’s home page, and that’s exactly what we see when we first land on KIKK Festival’s website. Event details (like the location and dates) are right at the top, along with the website’s main header and registration button, for easy navigation.
As you look at the header, you’ll notice that KIKK Festival organizes its website’s information into different types of event lists. Each dropdown menu is for a particular type of attendee. For example, professionals attending the festival will find all of their relevant information under the “KIKK for Pro” header, and the general public will find their relevant information under the “KIKK for All” header.
Organizing the information this way is especially helpful for the different audiences visiting your event website for different purposes.
For festivals or conferences that are made up of a series of special events, this website from Chattanooga Festival of Black Arts & Ideas is a great reference to go by for organized and effective design.
The background is made up of short, edited clips of past festivals, which really helps to capture the entire event’s mood and tone of voice. It also gives us a glimpse of what we can expect if we attend the festival.
Color palettes also play a big part in the overall look of a website, and event websites are no different. This website sticks to the colors of red, black, and green (meant to symbolize the Pan-African flag) as a strong statement of the festival’s purpose and mission, which is to celebrate and learn about Black arts.
Using colors associated with a symbol related to the event’s purpose is an effective strategy for ensuring the design of an event website thoroughly reflects the spirit and tone of the event.
The Boardmasters website models most traditional web layout designs with its static header, which includes event dates and web page headings.
In the top right corner, you’ll notice social media icons that make it easy for people to follow Boardmasters on various platforms. For events and organizations trying to increase their social media presence, placing links to their social media on the home page is an easy way to direct people to the event’s profiles.
The header allows for simple navigation and includes information about tickets, the lineup, and more. We also love that they’ve included a photo gallery so people can view photos of their most recent event (great for folks interested in attending or who have attended and want to look back at the event).
Finally, the online shop is a great way to continue gaining funding for your event without relying solely on ticket sales. Fans of the event will also enjoy the shop to purchase merchandise and souvenirs, so it’s a win-win.
The SXSW Conference website is an excellent reference if you’re creating a website for an event with multiple sessions or activities happening at once. When participants register, they can create their customized schedule of the sessions or activities that they’re most interested in. This allows them to control their experience at an event, so they can be sure not to miss the parts they want to attend the most.
This site also includes a blog that publishes new articles year-round, which is a fantastic way to keep audiences in tune with your event and keep your event relevant and top of mind to subscribers leading up to the event.
One of the more vibrant, playful event website design styles belongs to Afro Nation. Their web page is framed with a colorful, patterned design that matches the energetic vibe of their Afrobeats music festival. Adding a patterned backdrop is a fun way to add a little personality to a website.
If you scroll down the home page, you’ll see rotating slides of photos from the festival. Having a similar design on the home page of your event’s site is a great way to show what your event is like and draws in interest from potential attendees.
TNW Conference has an all-in-one event website where attendees, partners, and investors can easily register and become involved with the event. If multiple audiences will be attending your event, organizing information by categorizing attendee types, as they did on their site, is effective in ensuring everyone can easily find information that pertains to them.
When you click on each header on the home page, a secondary header pops up below with the rest of the page choices on the website. This secondary header is different from traditional web layouts’ usual drop-down menu style. It’s a great alternative way to organize a header and saves screen space since there’s no drop-down menu to block the view of the rest of the page.
As for the design, the simple all-black website background on the home page and plain white text make the site easy to read. This is important for keeping a website with a lot of information from being too overwhelming for the viewer.
The Webflow Conference website has a unique gradient texture background and animated elements that give the site, for a tech conference, a smooth, technological aesthetic. Textures and gradients make an awesome background image, and when used with subtle background animation, a web page can really pop!
When you clock on the top right pop-out menu and scroll down the home page, you’ll notice the registration button is located in multiple spots across the website. Strategically placing call-to-action buttons throughout the site makes it easy and convenient for people to know how to register, and in turn, it’s also effective for driving up registration numbers for the event.
Speaking of action buttons, make them pop with unique action button designs like the ones used in OFF Festival’s website. On the home page, our attention goes immediately to the blinking “Buy A Ticket” button in the lower right corner. Making CTA buttons a color that contrasts with the background, and even animating it, can really make it stand out while adding a cool element of design to the overall site.
Additional features on this website include an accordion-style layout (located on the “At Festival” page) that cleverly allows readers to expand the page to reveal more information about topics they want to learn more about. This is a great way to save space on a web page while keeping content well-organized, so it doesn’t become overwhelming for the reader.
Summit Palm Desert’s website combines bold colors, vibrant pictures, and heavy graphic design work to make its overall aesthetic pop. The home page highlights the upcoming event, the lineup of speakers, and a list of sponsors supporting the event — all things beneficial for attendees, people interested in attending, and the paying sponsors who help host the event.
Having a way for participants to log into a personal account on an event website (as this website does) is an amazing feature that allows attendees to have a personal space to keep their individual information for the event (payment info and confirmation, registration information, tickets, etc.) That way, everything they might need is in one place.
This website keeps usability for its audience in mind by providing all of the information on the home page and simply linking the hero header to different parts of the home page. Instead of scrolling down the entire page, all we need to do is click the heading we want (“Details,” “Schedule,” or “FAQ”), and it will take us directly to the section of the page with that section.
An accessible navigation menu is essential for all good website designs, which is an excellent way to make it even more user-friendly.
People Nerds Conference’s website is sprinkled with animated graphics that are a fun enhancement to the site’s overall design. Combine them with bold graphics and photos, and creating a cohesive, on-brand look is easy.
Along with animations, the scrolling text banner on the home page adds another unique twist to the site’s design. Place the most important information for the reader in a scrolling banner like this to make sure readers see it. It’s hard to miss!
Creation Festival uses a colorful, bold layout that emphasizes its event’s fun, uplifting feel.
The countdown clock on the home page is a great way to get attendees excited for an upcoming event and reminds people of how much (or little!) time there is left to register and plan for it.
Sundance Film Festival’s website makes it easy for users to register, buy tickets, and more thanks to the buttons on the home page.
The same options are also in a pop-out menu in the top right corner. Offering the same links in multiple places on the site makes it super simple for people to find the information they need.
The accessibility button in the lower left corner allows users to customize the website’s usability and readability features, making the site more inclusive and usable for everyone’s unique accessibility needs.
This website has a simple layout and clean design, making it easy for users to read and navigate. The hero at the header includes information about the agenda, a FAQs page, and a save-the-date button so people can sign up to receive announcements when the next dates for the summit are released.
You’ll also notice a button for people to watch the previous year’s summit recordings. Both the “Save the Date” button and the “Watch Summit 2022 Sessions” button are great ways to offer relevant event information to audiences during the time between annual events.
If you scroll down the home page, you’ll also see what attendees have to say about the event. Leaving a space to share reviews and testimonials helps to build reliability between attendees and the event’s brand, and it helps to share what the event was like from a firsthand experience.
Octogatos has a website that includes all the usual elements that make a great website. But we especially love that they included a section on their home page dedicated to sharing information about the speakers covered at their virtual event.
As you move the mouse over each speaker, tiny flags representing the speakers’ country pop up, which is a fantastic way to highlight where everyone is from. This is perfect for events featuring guests from around the globe.
As you scroll past the guest speaker section, you’ll see the event agenda, which is clearly organized. Website visitors can toggle their language preference to see which sessions will be in their language and when, making the information and the entire event super accessible.
There’s also a Google calendar plugin where you can add a particular session to your calendar. This is another helpful way for attendees to keep track of the sessions they want to attend.
The San Diego Design Week website expertly organizes its Programs page, creating a filter menu that lets us pick and choose the program type, format (in-person or virtual), or discipline to find programs that are particularly interesting to us.
There’s also a search bar so we can type keywords for what we’re looking for. Since San Diego Design Week offers so many events that happen at the same time during the week, offering search and filter options is a great way to help people cut out unnecessary information so they can find what they’re truly interested in.
On the Latitude Festival’s website, we can see it features a “News” page dedicated to ongoing blog posts sharing news about the event’s happening. The blog is organized by category so people can search for the topics they’re most interested in. Overall, the blog is a great strategy for keeping an event on top of people’s minds while providing important information they need to know about the event.
This website also links to a merchandise shop so people can purchase merch even if they’re not at the event. This is a great way to keep sales going year-round and makes it convenient for fans and attendees to purchase items they love before or after the event.
One really cool feature of the Expo Entrepreneurs website design is their use of graphics. If you scroll down the home page, you see a circle-framed time-lapse video of the event. This is a very unique way to add some style to a website while showing what the event is like in real life.
As you continue scrolling, the circle grows bigger, eventually filling up the page, and a sign-up button appears, putting registration front and center for the audience. This is a super unique way to combine usability with design in a website, and certainly makes the website stand out.
As you continue scrolling, you see animated statistics graphics displaying speaker and attendee numbers and other information. Again, this is a fun way to add to the website’s design while showcasing numbers the event’s organizers are particularly proud of. These numbers let the audience know that the event is a big deal and helps drive potential attendees’ interest.
Liveworx uses professional-looking graphics and animations to guide the user down the page as they scroll. As you move down the home page and come to the “Learn About the Event” section, you’ll see four graphics that link out to different pages of the website.
As we move the mouse over these graphics, the graphics zoom in, and text rolls up with information and links. Adding movements like this lets the user know where clickable links are and is a stylish way to showcase important information on the website.
For users who don’t feel like scrolling down the website, the hero header at the top makes it super easy to navigate to the page they want to visit. Each header has a dropdown menu with web pages that are clearly categorized. There’s also a FAQs page, a blog, and a button to sign up for event updates so that people can stay updated on the latest event info.
This website welcomes visitors with a beautiful photo of the event’s landscape. Located at the home page’s bottom, a welcome video features an overview of what All Together Now is all about. A video like this is a fun way to share what exactly your event is about and show what attendees can expect when they arrive.
FinCon’s homepage features a full-width event photo with a blue overlay. The navigation menu makes it easy for attendees and sponsors to find what they’re looking for.
A pop-up in the lower right-hand corner says, “Which of these best describes you?” Visitors can select content creator, brand, or personal finance enthusiast. Based on the response, the visitor will see an offer for a free resource in exchange for an email address.
Inman Connect New York’s website catches our interest with the animated video clip playing in the home page’s background.
Shortly after landing on the website, a pop-up asks us if we’re registered or already registered and need to log in. People primarily visit this website to purchase tickets or log into their accounts, so putting this pop-up directly in front of users saves them from having to scroll to find the registration or login pages — it’s already right there.
Event Websites: Final Thoughts
From local, self-organized events to global, large-scale events, every great website design includes some elements that make it useful for attendees, vendors, guest speakers, or anyone visiting the site.
Event websites should, of course, include basic information about the event (dates, locations, speakers, agendas, accommodations, travel info), but also be functional by providing people with a way to purchase tickets and register, contact the event organizers if they have any questions, shop products online, and more.
By implementing some of the key features of the websites above, your event website will have everything needed to successfully serve your event team and attendees.