The internet has forever changed how people manage their finances. From loan applications to finding financial advisors, and investing services, we almost exclusively manage our finances online. A financial services company needs to adapt to the digital world if they want to remain a successful business, and having a well-designed financial website is a must.
Designing a website can be a fun experience, and a huge part of that is finding some financial website design ideas.
Financial Website Design Examples for Inspiration
In the financial services industry, a standout website is crucial for success. Your website’s design should include eye-catching graphic elements like color schemes, typography, and layout.
By looking at examples from banks, investment firms, and financial advisors, you can get inspiration and guidance to create a website that stands out. Let these examples help you design a website that will make a lasting impression on your clients and prospects.
Empower is a financial services company that aims to empower its clients with financial freedom. Their website has a clean design, with a white background and a blue accent color throughout.
From the home page, potential clients can watch the business’ introductory video or learn more about their tools and services.
The top menu bar includes detailed drop-down options for easy navigation to their expert advice-filled blog posts, a budget planner, or even reading about the company’s history.
Zoe Financial makes finding a financial expert easy with its modern wealth platform. The website’s captivating home page headlines an auto-playing video on a soothing pastel purple background.
Users can locate an advisor or log in to the site using the action buttons in the top navigation menu bar. The menu bar stays fixed at the top of the page as you scroll, providing easy navigation throughout the site.
They also use engaging images that enhance the site’s overall visual appeal.
Public offers a modern finance website design for customers interested in stocks, treasuries, and crypto investing.
The website opens with a clear call to action, with a button highlighted in a bold blue color on the white background. To the right of the call to action, they display an auto-playing preview of their app in action, with examples of investments and opportunities they provide.
They also offer great resources and expert advice to help their customers in their financial journeys.
Titan is a modern investment manager, offerings services like investment banking, stocks management, and more.
Their website has an effective design, with a large full-page background video for the header, with a minimalistic color palette. The website is well organized. All content is grouped and shown with keywords and simple black action buttons.
Potential customers can use the simple menu at the top of the page to read more about their services, pricing, and helpful resources. Returning customers can log in to manage their finances.
Wealthfront has tools and services to automate investing and saving for its customers. Wealthfronts’ website has a modern design, featuring a pastel-colored background with purple text and elements. The home page is busy, filling the entire screen with elements and other content.
They show different perspectives of their app in action, with detailed explanations of each screen so potential users know what to expect.
The site’s footer features a playful and memorable design feature, with a cartoon sloth that replaces the standard cursor.
With eye-catching illustrations and interactive elements, Betterment does a great job of providing a memorable user experience for its online visitors.
The color scheme of their site is diverse, ranging from a yellow header background to a dark blue footer. Online visitors can find all action buttons throughout the home page highlighted in a bright blue color. It’s easy to navigate to pages to learn more about the company and its services.
Betterment also provides a helpful quiz, which does a great job of drawing potential customers in and showing them what the services could do for them.
How a website displays its services and purpose visually can impact its bounce rate. At Wealthsimple, they use creative copy designs and cool animations along with a simple but eye-catching typography style.
On the home page, viewers can learn about services and benefits or start a live chat with a financial expert.
The simple top menu bar stays visible as you scroll. There are options to access helpful resources, get started and create an account, or log in as a returning user.
When designing your financial website, keeping your target audience in mind is essential. Ellevest is an investing resource designed with women’s needs in mind, and its website represents that. The home page opens with a bold header image, with large typography stating the brand’s mission.
Visitors can view financial products or check out their exclusive magazine by using the action buttons on the home page or the sticky menu at the top. Their effective color scheme aligns with the industry, using a neutral beige background and a green highlighting key elements.
Robinhood provides financial services from retirement savings to investing and portfolio tools. Their home page opens with a full-page header featuring smooth animations displaying their services and mobile app in action.
From the top menu, visitors can learn about investing from their finance blog or use one of their offered services.
A unique element of this site is its “Snacks” page which features short, digestible video clips and articles perfect for a daily read. Users can sign up to get these snippets delivered to their email or check out their recently posted right on the site.
Acorns is a great example of a memorable website design, with creative copy designs paired with a bold color scheme. There are interactive animation effects as you scroll through the home page, adding depth and interest to the overall look of the site.
Visitors can use the menu bar to learn more about their services, log in, or get started. We can also find a simplified menu in the site’s footer, along with its social media icons and some disclaimers.
Fundrise is a financial company offering services to help customers build an impressive financial portfolio. Their site features a modern and effective design, opening with an immediate call to action in the header.
Prospective customers can enter their email and start signing up for the service right from the home page. Or they can use the top menu bar to learn more about the company and its services, or even check out its podcast.
In the bottom right corner of the page, you’ll find a helpful accessibility option, allowing users to alter the content or text size if they struggle with vision or even ADHD.
EquityMultiple’s website features a clean design with a large amount of white space. This minimal web design keeps attention and user engagement on the critical elements of the site, without getting distracted by too many elements.
The header includes a simple call to action, allowing new customers to enter their email to sign up or watch a small introductory video. The video size can be misleading, as the placeholder for the video is much larger than the video screen itself.
Rocket Money, previously Truebill, offers services from online banking, subscription management, and investing. Their website alternates between full-width sections to sections with plenty of white space. This draws attention to their action buttons and key information on the site.
Users can read their lengthy list of previous customer testimonials right from the home page or read brief descriptions of the services they offer. They highlight all action buttons in a deep red color, which stands out on top of the primarily white background.
When making your financial web design, having a site that stands out from the competition is crucial. The Curve is an excellent example of doing just that.
With a bold color scheme and elegant typography style, their brand is memorable and unique. Potential customers can shop their diverse list of financial products, find financial advisors, or learn more about investing from their finance blog.
A unique element of their site is the Calculator page. Visitors can use this calculator to determine how to achieve their large savings goals.
Founders Fund is an investment group with goals to help startups and entrepreneurs make their mark in the world. Their custom website design features engaging images and videos, and a simple navigation feature.
The home page is a full bleed slider, where users can access their podcasts, learn about the company, or check out their impressive portfolio.
We can find the pop-out menu in the top right corner of the page, which includes options to navigate to more in-depth versions of the information shown on the slideshow.
The site can be slightly difficult to navigate, and since there aren’t many noticeable action buttons, new visitors may have trouble finding where to go.
Index Ventures has a simple web design, with eye-catching photography and large text as its main content.
The home page opens with a large quote, with words that have a unique hover-over effect. Words like “People” and “Different” can be interacted with to show photography that represents those words. This is a great way to encourage engagement with online visitors and push them to explore the site further.
The home page includes links to featured articles on their finance blog and a list of their impressive clients.
A site’s great use of white space can draw eyes to the key elements you want your visitor to see. Greylock Partners uses large amounts of white space paired with large photos of recognizable individuals, keeping potential customers interested as they browse.
The fade-in effects as we scroll the site can be a little laggy, causing a lot of the screen to remain blank for a few seconds before the content loads. This can turn away some users that have a lower attention span.
Action buttons aren’t displayed on the home page, so having a basic understanding of what you’re looking for before visiting the site is helpful.
This financial services website design is an excellent example of a memorable site that creates a full experience for the visitor. EQT Ventures opens with a very interactive full-page design, with a unique cursor that doubles as an action button depending on what page you’re on.
We can navigate the different pages of this colorful website simply by scrolling up or down or jumping to a specific page using the pop-out menu in the top right corner of the page. While the site features smooth animations, it can be overwhelming and load slowly for some users.
Lightspeed Venture Partners is an independent team working to help the doers of today enter the finance industry with confidence. Their website features a minimalistic color scheme, sticking mainly with black and white with a bright red accent color for eye-catching features.
From their home page, we can use one of the many action buttons to read about specific projects in their portfolio or use the drop-down menu to learn more about the company and potentially start working with them.
Shred Capital is another great example of a site that knows exactly who its client base is. From their choice of images to how their content is worded, their website is clear on the brand’s mission.
Potential customers can scroll through the site to read about exactly who the services are for and what those services are.
Getting in touch is easy with a short form at the bottom of the page alongside their contact information and social media links.
Having plenty of action buttons and calls to action in your financial website design is a great way to lower your site’s bounce rate and increase user engagement.
Ark Invest has opportunities for potential customers to interact with their site no matter where they’re browsing. They highlight all action buttons with a bold color scheme of pink and purple, which stands out on sections with lighter or darker backgrounds.
Users can learn more about online banking services or investment opportunities by using the intuitive search bar located alongside the menu. The site’s footer also includes more navigation options.
Blackrock offers investment management and financial services for investors and those looking to grow their financial portfolios. Their site is content-heavy, with calls to action, links to informational articles, and service details shown often on the home page.
The menu bar at the top of the page includes an intuitive search and detailed drop-down options for precise navigation.
It’s important to pay attention to image quality and size when using photography when designing your site. On larger screens, the site’s photography can appear pixelated and blurry, making the overall appearance seem lower quality.
Ariel Investments offers investment services and financial products to empower its customers to take charge of their finances. Their website has an elegant feel, using a soft pink and bright orange accent color paired with black and white photography.
They slowed the scroll as you browse the site, encouraging viewers to read the content shown rather than zoom past.
The mega menu has large drop-down options, showing featured articles and detailed navigation options. Above the menu bar, we can find all contact information, career opportunities, and an account login for returning visitors.
Citadel is marketed as the number one hedge fund manager that has been around since 1990. Their website opens with a large auto-playing video and eye-catching headlines.
Their color palette is simple, using a dark blue accent color on top of a minimalistic white background.
The home page includes a lot of content organized nicely so it isn’t too visually overwhelming for the visitor.
The large menu at the top of the page opens into a more detailed version for easy navigation, or users can use the simplified menu in the site’s footer. They also list their contact information and social icons in their footer.
Displaying high-quality photography on your site is a great way to connect with potential customers and increase user engagement. Brookfield Asset Management is an investment platform offering global asset management. Their website opens with a large full-width header image with a clear call to action placed on top.
As you scroll down, they display action buttons on the home page with more relevant photography that’s eye-catching and encourages engagement. Highlights and featured news are shown on the home page and can be accessed using the drop-down menu at the top.
Final Thoughts on Financial Website Design
Designing an effective financial website doesn’t have to be daunting, even for those without a strong web development background. By using the right tools and gaining inspiration from successful financial website designs, anyone can develop a professional-looking website that communicates their brand message.
Take web design inspiration from the financial website design examples we’ve shared and experiment with unique elements until you find what works best for your brand. With a little creativity and determination, the possibilities are endless!