Redefining Your Purpose

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I believe most of my readers who are bloggers or online marketers have been online for several months or longer. When you started your website/blog you obviously started it for a reason. Maybe you wanted to make money. Maybe you just wanted to share your thoughts and opinions with others. Have you stopped to think about how your current goals and purposes match up with your original reasons for being online?

Most of us have a lot of misconceptions about blogging and doing business online when we are just getting started. In most cases, we’ll learn more in a few weeks of doing than we could in a few years of studying. Maybe you’ve found better and more effective ways of doing things, or maybe you’ve even changed your mind about what you would like to accomplish.

Every now and then it’s a good idea to take a step back and analyze your purposes, what motivates you to keep going, and how are you setting out to accomplish your goals. If your purposes and goals have changed, you’ll probably need to change the methods and strategies that you are using.

An example from my experience:

I started blogging as a way to add a little bit of content to this website so that it would draw more search engine traffic. My goal at the time wasn’t to post frequently or to gain a large group of readers. I wanted to steer traffic towards our design services and profit by receiving more work.

As the traffic quickly picked up and people started to subscribe, I saw value in posting regularly and maximizing the traffic. The posting frequency increased dramatically and with the content of posts I now attempt to meet the needs of readers rather than catching the attention of search engines.

Now I am re-evaluating the blog because it is completely different than I originally intended (and in my opinion it’s a much more valuable part of the business than I anticipated). In order to keep the quality improving, more time and effort is going in to the blog.

Some things to consider:

1. How have your goals changed since you started your website/blog?

2. Have you changed your daily and weekly activities to reflect those changing goals?

3. What do you need to do to get to where you want to be?

It’s easy to get stuck in the rut of doing the same things day-after-day and week-after-week, but are those same actions still helping you to move in the direction that you want to move? If your goals and priorities have changed, so should your strategy for achievement of those goals.

I know there are a lot of readers who have experienced similar situations. I’d like to hear your thoughts on what has helped you to be able to make adjustments and what challenges you have faced.

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