Cloud-based software services offer many benefits to businesses and individuals who use them. Every SaaS business needs a website that appeals to its target audience (both potential customers and current customers) so that everyone who visits the site can easily find what they need, purchase or subscribe to the service, sign up for free a free trial, and more.
Additionally, SaaS websites must meet the needs of the business offering the cloud-based software service as well. Implementing key features like credit card processing, registration forms, and more will help you keep track of important data for your business.
A well-designed SaaS website should benefit both the users and your business.
Showcase of SaaS Websites
The last thing you want is for people to have a bad user experience when they visit your site. The websites below consist of specialized styles and features that drive efficiency in the user experience. This encourages users to take action, whether requesting a demo, signing up for a free trial, purchasing the product, or anything else.
When it comes to SaaS websites, there are so many beautiful designs that demonstrate what a good site should look like. Look at some web design examples in this list and let them inspire you for your SaaS website design!
Ramp’s website has a clean and simple look, making it visually appealing and easy to read. The links at the top open up into different drop-down menus for easy navigation.
Right from the start, we understand why we should choose Ramp, how it benefits us, the various products Ramp offers, and how they can help our particular size of business, whether it’s a start-up or a global company. We can also easily access pricing info and sign in if we’re an existing customer.
In the bottom left corner, a chat feature pops up, making it seamless for us to ask questions and receive real-time customer service assistance needed. We don’t have to dig around for contact information — it’s right there for us!
This is a simple way to make sure customers can easily receive assistance. By keeping track of the types of questions or concerns people are asking or feedback they might have, you can keep track of possible pain points or concerns that you can further use to improve your service and the overall customer experience.
Mixpanel uses call-to-action buttons on its home page to prompt visitors to do what they probably came to the website to do. In this case, we see a “Take a Tour” button and a “Sign Up” button right in the center of the home page.
This makes it easy for the audience and benefits the business because it promotes and keeps track of information about potential customers, demos and sales numbers, and more.
Overall, the website has a clean design with a simple black background and easy-to-read white text. The hero is placed on a drop shadow, giving it a modern 3-D look. The dropdown menus are styled the same way, keeping the overall look cohesive.
This website serves up some serious design inspiration with its simple gradient shape accents and floating animated visuals.
The hero images on the home page offer us a preview of what the software looks like. As we scroll down, we see looped demos that show us what the software looks like when it’s in use. This lets the viewer see how the software works and helps them imagine using it in their own business.
One of the best features Infinity offers on its website is a pricing tool located on its pricing page. Users can toggle between yearly and monthly payment plans and adjust the number of people on the team to calculate how much the software will cost.
Price is one of the main factors people consider when making a purchase decision for their company. Having this pricing feature will help them to see how much it will cost for their specific team.
The pricing page also lists the different plans offered and the features of each plan. So, a potential customer can calculate pricing and see what their plan would include all on the same page.
A good way to immediately grab someone’s attention on your website is to add a strong marketing message on the homepage, like a slogan or a sentence describing what your company does.
On Unit’s website, the marketing message not only informs us what their service does (integrate banking and finance services into another business’s product). The message also features scrolling text that changes, letting us know everything the SaaS integration includes (banking, cards, payments, etc.)
Unit is a B2B SaaS, and they highlight a list of leading brands that work with them in a scrolling banner on their home page. Highlighting leading brands or high-profile customers is a quick way to show potential customers your service is reputable and reliable. Earning trust from website visitors means people will be more likely to seriously consider purchasing your service.
Related reading: Showcase of Website Testimonials
It’s common knowledge that a header at the top of the page is an essential feature that SaaS websites need to have, but it’s also a good idea to put a footer menu at the bottom.
On FireHydrant’s website, at the bottom of every page, you’ll see a purple footer menu with a complete list of site pages organized according to category. If users scroll down to read the web page but still haven’t found what they’re looking for, the footer menu will likely direct them to the right place.
Instead of scrolling all the way back up to the top header, a person can simply look at the bottom page menu to select where they need to go.
When it comes to SaaS products, it’s helpful to organize them in two ways: product category and solutions.
By categorizing different products, people can shop according to what kind of product they need, and by categorizing by solutions that your SaaS offers, people can also shop according to what they need your SaaS to do for them.
Having both categories makes it simple for potential customers to shop for a SaaS service in whichever way they prefer.
Figma’s website features a blog, a great way to keep customers engaged with your SaaS long after they purchase the service. The blog can include additional resources, tips and tricks, and tutorials for using your SaaS.
Figma’s blog goes a step further and features customer interviews that share how customers use Figma in their day-to-day work. This is another effective way for not only showing website visitors that your product is reliable but it’s also a way to show how it’s being used in real-world practice. Highlighting customers is a great way to show appreciation for and continue building relationships with current customers who use your service.
One page that every SaaS website should have is a page of frequently asked questions — a FAQs page. The FAQs page on Pipe’s website makes it easy for users to search questions they’ll likely have about Pipe and its service.
Each question is organized by category, and the categories are listed across the top of the page. The list of questions underneath each category opens up in an accordion-style list that can be toggled to reveal the answer to each question.
Chances are, the FAQs page is the first place both potential customers and registered customers will go if they have any questions. It’s standard to have FAQs, and if it’s well-organized, people will have no problem answering their own questions.
The entire audience of a SaaS website is likely made up of different groups. Rodeo services many different types of customers, like creative agencies, production studios, and consulting firms, so they categorize a lot of the content on their website across each customer type.
If you click the “For Who” tab on the top header of the page, you’ll see that a dropdown menu appears with each customer type. This makes it simple for people across all industries to find information relevant to their specific business.
Instead of searching throughout the entire website to imagine how Rodeo can help its business, Rodeo lays it all out for its audience. Consider using the same strategy to clearly demonstrate who your SaaS product is for and how it can help them meet their business needs.
Framer’s website has a specialized style that uses an animated background to match the fun, quirky theme of the overall brand. Their website focuses on encouraging people to buy the service, but it also dedicates a lot of space to build up its customer community. At the very top of the page, there’s a banner encouraging customers to share their best Framer design and share it with the #FramerAwards2022.
As we scroll down the page, we see a series of tweets highlighting customers’ thoughts and reviews using Framer for their businesses and projects. This is a fun way to keep current customers involved and show potential customers positive feedback about the SaaS.
Reveal is another web design that relies heavily on call-to-action buttons to direct users to do something specific. “Join for Free” and “Book a Free Demo” buttons are centered on the home page, making it simple for customers to do both.
This, in turn, helps direct warm leads to the sales team and gives people interested in trying the SaaS the chance to do so. Calls to action are effective in gaining customers, so it’s especially important to include them on your website.
Linkpop’s website is simple because it doesn’t have a lot of secondary pages. In fact, all of the information about the SaaS is located on the home page.
This B2B SaaS shows business owners exactly what their service does and how it can help businesses grow and generate sales.
Scrolling down the home page, we see clear steps to set up the product and use it in a realistic setting. Throughout each step are links that direct us toward the sign-up page.
Walking people through the customer journey and making it super simple for them to sign up is good for your audience and your service. Not only does it explain to them how your service works, but it also drives them to become a customer.
Animated hero images are a creative way to grab an audience’s attention while adding a modern style to a website. This site by Clearbit features rotating customer highlights that quantify how Clearbit has helped various customers. People, especially business owners, love to see numbers, so showcasing quantifiable results in this way lets your audience know that the SaaS works and can benefit its customers.
When we scroll to the bottom of the home page, we see a form to send a message to request a demo. The message box makes it super easy for potential customers to reach out to the sales team. All they have to do is input their email address, fill in the message box and send. Consider adding a similar feature to your website for a seamless customer service experience.
We previously highlighted the value that customer interviews can bring to a website’s audience. The case study page on Roleshare’s website is another excellent example of how you can share the customer journey with people who are interested in your SaaS.
Along with customer interviews, Roleshare offers a podcast, a news blog, and informational guides. These are all great resources to consider if you want to build a community of engaged customers and build relationships with your customer base long after they sign up for your service.
Many visitors to SaaS websites land there because they want to purchase the service. These are probably the most valuable visitors to your site because they generate revenue for your company. Making it as easy as possible for people to purchase your SaaS online is important.
Several sites we’ve looked at have the option to request a demo, but Glide’s home page links to a pre-recorded demo already there for people to view. This is a good option to give visitors a brief overview of what the SaaS does. Then if they’d like more information, they can request it.
There’s also an option to get started for free. Although this may not immediately translate into sales, it’s likely that after using the SaaS for free, customers will decide to upgrade to a paid plan to enjoy more features.
As we scroll down the home page, we see pre-recorded screenshots showing us what the SaaS looks like and how it functions in a real-world setting. This is helpful for potential customers but also adds to the site’s overall modern design.
The resource section on Importify’s website is a fantastic place to get inspiration for what kind of tools and information current customers may need to help them get started after they purchase the service. If you click on “Resources” at the top, it opens up a drop-down menu to reveal many different resources customers can use to get the most out of the service.
If you click on the “Contact Us” page, you notice that it leads you through a series of questions about what you need help with. This effectively ensures customers’ questions are directed to the right people on your customer service team who can help. It allows customers to receive the right assistance more quickly and seamlessly.
The “Solutions” page of Slack’s website speaks to its entire audience of potential customers by demonstrating how the service can help teams across all parts of a company’s organization.
If you click on “Solutions” (listed in the top header of the website) and scroll down, you’ll see neatly organized boxes categorized by departments (IT, engineering, sales, etc.).
As you move the mouse over each box, the box moves slightly, indicating that you can click the link to learn more about how Slack can help your specific team. This is a great way to demonstrate how the SaaS is usable across different teams, and it also makes the customer experience more personal since you’re relating to their specific team’s needs.
11Sight uses a sleek, specialized style on its website that features many animated elements and sticks to a simple green color palette.
As you move the mouse over the header at the top of the page, each heading moves slightly, highlighting the links. Then, when you scroll down the page, you’ll notice many graphics seamlessly floating into the page and numbers moving as they tally up.
This is a great way to add a modernized look to your entire site while highlighting the most important information you want visitors to see.
Many SaaS sites allow customers to enroll in a free trial or sign up for a free version of their service without requiring them to input credit card information. Less Accounting is an accounting software whose website mainly focuses on promoting its free 30-day trial, which is perfect for customers who are still deciding on a purchase decision.
Adding call-to-action buttons in places that are easy to see on your website, like in the header or on hero images, is the best way to point people to sign up.
Their website also has a chat button in the bottom right corner, so people can easily ask questions and receive assistance when needed. This is a great feature to add to a website — it makes the customer service experience much more quick and seamless!
Placing a strong marketing message on the home page of a website is a quick way to inform visitors what your product or services can accomplish for them. When we land on Timely’s home page, we immediately know that Timely, a B2B SaaS, is an automatic time-tracking service.
Another convenient feature Timely includes on the hero image of its home page is a field for people to enter their email addresses so they can sign up for a free trial.
Some customers are slow decision-makers, so integrating a free trial signup in the hero image makes it very simple for potential customers to try out your SaaS while they decide whether to make a purchase. Once customers see how helpful the service is, they’ll likely become paying customers and upgrade their plan. This is an effective way to translate warm leads into sales.
Many web apps seamlessly integrate with different software services, creating a software stack. If this is a feature for your SaaS, take a cue from Kitchen’s website and include an “Integrations” page on your site.
When you click “Integrations” (located under the “Product” tab in the top header), you’ll land on the page that features all of the different types of software that Kitchen can be integrated with.
As you scroll down the page, you’ll notice that they organized the page according to software type (payment tools, accounting tools, etc.) This is a great way to keep the page organized while demonstrating how the integration can help maximize efficiency when working with other tools.
Chances are, you want visitors on your site to see how growth & product usage positively correlate.
On beehiv’s website, when we scroll down the home page, we see a section that reads “Unlock Your Earning,” demonstrating how beehiv can help generate income for its customers. The sliding scales allow us to choose the number of subscribers and the cost of a subscription and calculates those two numbers for an estimate of how much we’ll earn.
People love seeing numbers, so demonstrating the potential income or savings your SaaS can create for customers is a powerful way to appeal to potential buyers.
Beau is a B2B SaaS that helps businesses provide a seamless onboarding experience for people just starting out on their customer journey.
If you navigate to the “Product” tab at the top of the page, then select “How It Works” from the drop-down menu, you’ll see that Beau clearly explains how its service works in three easy steps.
Explaining a step-by-step process of how your service works makes it very easy for people to understand how to use it and how it can work for their business needs.
Piktochart keeps all of the information on its website neatly organized into drop-down menus that appear when we click the headings at the top of the page.
Whether people visit the website ready to log in and start creating a graphic, are interested in learning more about the product, or want to subscribe, their website appeals to its entire audience by providing resources that everyone can use.
Keeping your entire audience in mind while creating the website will ensure that everyone can find the information they need when they visit your site.
Final Thoughts on SaaS Websites
Organic visitors to your site need to clearly see what your service does, how it looks, how it works, and pricing. They need to be able to request demos and contact your team if they have any questions.
Between well-organized drop-down menus, chat buttons, customer interviews and reviews, and more, there are limitless ways that SaaS websites can be both well-designed and useful for their entire audience.
Incorporate these elements, along with your brand’s personal style, to effectively reflect what your SaaS brings to the table for your customers.