The Best WordPress Plugins for Growing Your Mailing List

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If you’re looking to build any type of business online, growing a mailing list should be a priority. However, with so much spam and unwanted email in most inboxes, it can be a challenge to convince your website visitors to subscribe to your list.

Fortunately, there are some really effective tools that can make your list building efforts exponentially more effective.

If you’re a WordPress user there are a number of quality plugins available that have been created specifically to help with building a mailing list.

In this article, we’ll take a look at some of the best email wordpress plugins that can turn your list building frustrations into success.

WordPress Plugins for Email Optins

Optin Monster

Optin Monster

OptinMonster is the best WordPress popup plugin that allows you to turn abandoned website visitors into subscribers and customers. OptinMonster’s signature exit-intent technology tracks users’ mouse behavior and prompts them with a targeted message at the precise moment they are about to leave.

OptinMonster comes with an easy-to-use design customizer, page-level targeting, A/B testing, reporting, and more.

PopUp Domination

PopUp Domination is probably the most popular WordPress plugin specifically created to help with list building. A big reason why this plugin has become so popular is simply the fact that popups can be very effective for getting visitors attention and for getting them to take action. Of course, there is a downside. Popups can sometimes become annoying to visitors, so you’ll need to consider your specific audience to decide if this could be a good option for your site. Fortunately, PopUp Domination includes loads of features, including the ability to limit how frequently your visitors will see the popup, which helps to avoid annoying them, and you can even choose to show or not show the popup on specific categories and pages.

PopUp Domination includes a variety of different templates to use as starting points for your popups, and some customization is possible. In my opinion, the pre-made templates from PopUp Domination are better looking than the default templates from other popup plugins.

I’ve personally used PopUp Domination for several months on this blog (only on specific pages and categories) and I’ve also used it on some client’s websites as well. I’ve found it to be very effective at significantly increasing optin rates. The reason it is no longer being used on this site is that we chose to use a notification bar to promote our newsletter instead, as we felt the notification bar is a bit less intrusive to visitors. However, if you’re looking to maximize optins from your site you should consider popups.



Pippity includes a lot of the same features and functionality as PopUp Domination. Some people prefer the look of the popups from PopUp Domination and others prefer those from Pippity. Like PopUp Domination, Pippity gives you extensive control over your popups and where/when they are shown. You’ll also be able to do A/B testing to determine which popups get the best conversion rates so you can maximize the impact.

Optin Revolution

Optin Revolution

Optin Revolution is another plugin that will help you to create popups. You’ll have full control over where and when your popup is displayed, and you can customize the default templates to suit your needs. Optin Revolution can also do split testing to help you determine which popups are most effective.

WordPress Popup

WordPress PopUp

WordPress PopUp is a free plugin that lacks most of the advanced features found in other options on this list, but it is free and is an option if you are working with a very limited budget. It allows you to create your popups from the WordPress dashboard, but it does not have built in integration for creating forms that will work with the leading mailing list managers like AWeber and MailChimp.



Although it is not specifically a plugin for increasing optins I wanted to include it in this list because that is how we are using it on this blog. Foobar allows you to add a notification bar to your site, and you can promote whatever you want from that notification bar. In our case we use it to promote our newsletter and the free gift for subscribers, and it has been very effective for us for quite some time.

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