Right from games and to-do list organizers to monitoring your heartbeat and eating pattern, there is an app for everything today.
According to a Harvard Business Review article, an average person interacts with his/her mobile device 150 times a day. The majority of time is invested in engaging with a wide range of apps.
Mobile apps allow customers to have the needed information at their fingertips, which is why several businesses consider mobile apps as the standard components of their marketing strategies. Investing in mobile apps is no longer an activity limited to big brands such as Walmart and Best Buy. Many small and mid-size businesses are also following this trend.
This is where you need to break through the noise and create apps that have an edge over the others in the market. Only then will you be able to achieve the desired outcomes through your mobile marketing strategies.
However, creating a brilliant app isn’t a piece of cake. Design is one of the most important aspects of a mobile app. The native app UI design doesn’t give the developer a lot of room to work with. But, by keeping certain important elements of app design in mind, it is possible to create an app that can help gauge user interaction and involvement.
Here are a few tips that can help you develop effective and user-friendly mobile app design.
Banish Clutter and Choose the Right Colors
Adding too many features in your app will make your user interface cluttered and difficult to navigate. Avoid doing so at all costs. Your app should have a clear, single purpose, as that will help you design and optimize the user experience in a far better way.
More importantly, create relevant content for your app as that will go a long way in building brand engagement and brand loyalty. A written outline will give you a clear idea about the total number of pages you will require for the app’s content.
Colors play a crucial role in making a mobile app appealing to users. It can help define the emotional relationship your customers have with your service/products. Every culture associates colors with different symbols and emotions. So, make sure to keep that in mind when designing your app.
Keep It Simple and Maintain Consistency
When it comes to mobile apps, simplicity is not just important but also the order of the day. Think about the first-time users of your app. You don’t want them to be perplexed by your app.
If a user has to navigate through four levels of menus to find what he’s looking for, chances are that your app will be immediately uninstalled. Moreover, too many bells and whistles or features that are complex can also drain the mobile’s battery quickly.
Imbed simplicity in your app’s UI with a minimalist style, so that the user doesn’t need special instructions or guidance while using the app. An app that is easy-to-use and intuitive encourages users to download and keep coming back to it.
If one of your apps’ ‘Start’ button is the color green, then make sure that all the ‘Start’ buttons are green. Similarly, make sure to follow the conventions of the back button behavior and place it where it is ideally supposed to be. Define the elements and maintain consistency. Grids can help you maintain consistency, make visual connections, and keep the design unified throughout the app.
Offer a Personalized User Experience
As a marketer, you need to understand your target audience, their needs, problems, and buying strategies. Only then will you be able to create an app that can provide a personalized experience.
Also, make sure that your design principles match the operating system that you’re designing for. This way, your app will be available and functional across as many platforms and devices as possible.
Opt for a Flat UI
Image Source: Flickr
Remember, designs are focused on trends. This information should help you ensure that your app is up to par and in keeping with the latest industry standards.
Flat design is in vogue at present. Apart from incorporating it, you can enhance the usability of your app further by taking care of device-specific nuances such as thumb placement, orientation, and posture.
Provide Feasibility to Log in via Social Media
Sign-ups don’t offer a lot of value to the brand. Instead, they can lead to significant user drop-offs. So, don’t make logging in with a new account specific to your app a compulsory task for the users. Provide them with the flexibility to log in via their social media accounts.
Prototyping Is Essential
Prototyping is crucial to the process of mobile app design. Fully interactive and high-quality prototypes can help clients and development teams understand the workflow of the app. Moreover, it will also allow you to make necessary changes in order to have a successful app. Balsamiq, Adobe InDesign CC, Font Awesome, and IcoMoon are a few tools that can help you in the process of prototyping.
Test It Thoroughly
Imagine how frustrating it would be to experience major glitches in your app’s design right before the day you plan to launch it!
In order to avoid such a situation, you should evaluate and test the design thoroughly from the beginning so that you can rectify the errors in the early stages of developing the app.
If you want to know whether you app will work for your users or not, have it A/B tested. This way, the possibility of re-working on the app will be eliminated, thereby saving costs and time.
For more articles on mobile, see:
- Elements Every Successful Mobile Design Must Have
- Responsive Design vs. Mobile Sites vs. Native Mobile Apps: Which One’s the Best?