The quality of design is very important for websites in the travel and tourism industry. These sites need to inspire and entice travelers, so travel website design is usually highly visual.
Regardless of whether the site is for a hotel, resort, travel agency, or tour company, the website needs to look and function well to appeal to visitors.
On this page, we’ll take a look at travel and tourism website examples to provide design inspiration and observe some current trends in the industry.
Create Your Own Travel Website
If you’re looking to create your own travel or tourism website, our top recommendation is the Divi theme from Elegant Themes. Divi comes with pre-designed layouts for both a travel agency website (shown below) and a travel blog. The agency layout pack includes eight different pages and the blog pack comes with six pages, so setting up your own site is quick and easy.
With Divi, you have full control over the design and layout of your site without the need to touch any code. Use the drag-and-drop visual builder to create your own custom layouts and customize the design.
The Best Travel Website Designs
The MORE Family Collection is a group of resorts in South Africa. The website features a clean design with a heavy does of photos and video clips. The site also uses nice typography with big, bold headline fonts.
This five-star mountain hotel in Greece features a full-screen background video on the homepage that rotates clips every few seconds. Just about every page on the site includes a very large header photo.
The homepage of Equinox Explore uses several full-screen background photos with some scrolling effects. The images carry the load in this design as the rest of the layout is fairly simple.
This website uses lots of large images, color, background patterns, and a handwritten font on the homepage.
You would expect a luxury travel agency to have a beautiful website, and Adams & Butler delivers. The full-screen background video on the home rotates through a number of clips that showcase amazing scenery and culture.
This hotel website uses a lot of images, a nice mobile-friendly navigation menu, and a convenient way to check availability and book your stay.
Located in Hawaii, this golf and beach club offers a highly-visual experience that is sure to make you want to book a trip. The amount of text on the site is relatively light, allowing the images to take center stage.
Dorsia takes a different approach with its website. Instead of a large photo or video on the homepage, visitors are greeted with a unique illustration. The site is really well-designed with illustrations playing a significant role even on secondary pages.
This luxury Hawaiian hotel uses a full-screen video background, plus lots of big and colorful photos throughout the website.
Maryculter House uses a large video background on the homepage. The rest of the site is attractive with nice typography. An elegant serif font is used for headlines.
Getaway’s website will have you ready to book a cabin rental for your next trip. The photos showcase cabins surround by stunning nature.
As one of the more spectacular states in the U.S., it makes sense that Arizona would showcase that amazing scenery in its tourism website.
Travel blog Salt In Our Hair features a beautiful design. The homepage uses a large background image at the top of the page. Naturally, photos play a large role throughout the site.
Charleston, SC encourages visitors with the help of an informative, attractive website. You can find the best places to stay, places to eat, shopping, and things to do while you’re there.
This French hotel has a beautiful website to match the elegance of the building and property itself. Photos and typography are among the primary elements that make this website look great.
Spain Collection offers luxury travel experiences in Spain and Portugal. The site features a lot of photos and videos, as well as some scrolling effects.
Backpacking Tours uses a full-screen background video to grab attention and entice visitors to watch the full promo video. As you scroll down the page, you’ll see a colorful design that incorporates photos and some hand-drawn effects.
The website of The Scott Resort & Spa uses images, video, beautiful typography, and a lot of animation effects as you scroll. Overall, the site provides an excellent experience that encourages visitors to book a stay.
Discover Ireland provides information and ideas for visitors who are researching. There are many photos on the site with a heavy emphasis on the natural beauty of Ireland and outdoor activities.
Africa Travel Resource offers safari tours, so naturally, their website includes countless wildlife and nature photos. The layout and design of the site is very clean and clutter-free.
Travelshift entices travelers with large, beautiful photos. On the site, you can find information about the different trips and itineraries.
This Mediterranean wellness retreat uses a large video on the homepage. The rest of the site features plenty of photos that showcase the natural beauty.
The website for this hotel in Oslo uses a large video on the homepage. The design incorporates nice typography and some animation effects as you scroll.
This hotel in Venice has a quality website with plenty of information and photos. It’s easy to book a stay thanks to a sticky header menu with a “reserve now” link.
Kenauk Nature offers luxury lodge rentals in Quebec. The homepage uses a large video to capture attention. Throughout the site you can find articles and photos about the various attractions and activities.
Travel Website Design Trends
After browsing through this showcase, a few trends are obvious.
Full-Screen Background Videos
Many of the sites showcased here use a large video on the homepage that immediately grabs the attention of visitors. Most of the videos rotate and change the clips every few seconds to hold viewers’ attention longer. Some sites use large background photos instead of video, but the use of video is a noticeable trend.
Heavy Use of Photos
What’s the best way to inspire travelers? Photos and video are much more effective than text, so it makes sense that travel and tourism websites use a lot of beautiful photos to showcase the destinations and venues.
Not only do these sites use a lot of photos, but the photos also tend to be big and unmissable.
Most of the sites use images and videos as the primary visual elements. In some cases, the designs and layouts are fairly simple (in a good way), which allows the images to have the full attention of visitors.
Many of the sites showcased on this page are related to luxury travel, either hotels, resorts, or travel agencies. One of the best ways to give an elegant and luxurious feel to a website is through typography. While this trend does not apply to every site on the list, several of them feature typography that adds to the feel of luxury.